In this episode of The McKay Interview, we venture into the industrial sector from the picturesque Zurich countryside to speak with Marco ten Bruggencate, President, Industrial Intermediates & Infrastructure; Executive Oversight, Europe, Middle East, Africa, and India at Dow. Operating as a titan in the B2B sector, Dow is a Fortune 500 company whose chemical products are the unsung cornerstones of modern life. From e-mobility and renewable energy to everyday consumer goods. However, the European manufacturing landscape is at a critical crossroads. Marco provides a candid warning about the accelerating "de-industrialisation" of Europe, citing surging chemical plant closures and a drop in regional investments. We explore the gap between the ambitions of the European Green Deal and the regulatory realities stifling investment, a dynamic Marco refers to as the potential "tragedy of the Green Deal". Despite these challenges, Marco remains an optimist. He shares Dow's strategic vision for the next decade, focusing on decarbonization, the circular economy, and the pragmatic choices needed to ensure Europe does not become merely an "industrial museum". The Scope of Dow: How a 125-year-old company with $40 billion in revenue impacts our daily lives through sustainable packaging, lightweighting for EVs, and renewable energy infrastructure. The De-Industrialisation Crisis: Why announced chemical plant closures in Europe have surged sixfold since 2022, representing nearly 10% of the continent's capacity. The Regulatory Squeeze: How high energy costs, carbon taxes, and heavy regulatory burdens are driving investments out of Europe and into the US Gulf Coast and the Middle East. Global Unfair Play: The impact of heavily subsidized Chinese manufacturing on the global market and the urgent need for a level playing field. The "Mother of All Industries": Why losing the chemical sector could critically threaten Europe's strategic autonomy and make downstream industries dependent on foreign imports. Dow's Proactive Sustainability: How Dow is leading the Alliance to End Plastic Waste and building the world's first integrated decarbonized chemical complex in Canada. Marco ten Bruggencate serves as the President, Industrial Intermediates & Infrastructure; Executive Oversight, Europe, Middle East, Africa, and India region for Dow, Inc. Based out of Horgen, Switzerland, he guides strategic planning and operations for one of the world's most critical chemical manufacturers.