The Menu Mix

Matt Holy & George Wetz

The Menu Mix is a restaurant / hospitality focused podcast that features conversations with thought leaders and top executives from the industry. Guests will share their perspectives on key industry trends, issues, ideas, and the future of hospitality.

  1. 01/30/2025

    How Firebirds Restaurants Scaled from 1 to 50+ Locations w/ Corporate Executive Chef, Steve Sturm

    Join us as we sit down with Steve Sturm, Senior VP of Food and Beverage at Firebirds Restaurant, on The Menu Mix. Steve shares his incredible journey, from head chef at the first location 25 years ago to overseeing the culinary direction of over 60 locations today. Discover how Firebirds evolved from a concept with a "wall of fire" featuring a rotisserie, wood-fired grill, and pizza oven to a brand focused on their signature wood-fired grill. Steve discusses the challenges and triumphs of scaling a restaurant, the importance of menu innovation and the value of using internal teams for research and development. This episode provides valuable insights for anyone in the restaurant industry, from menu development to building a strong team. Key themes include: • Scaling a restaurant concept: From a single location to a large chain, including the initial struggles and evolution • The importance of a focused brand identity: How Firebirds narrowed their menu and operations around their wood-fired grill • Menu Innovation: The unique approach Firebirds takes using internal teams and data-driven decisions • The power of wood-fired cooking: The unique flavor profile and primal connection it creates • Creating value for guests: Focusing on experience, service and food quality beyond just price • Evolving the beverage program: From a waiting area to a central focus, with craft cocktails and seasonal flavors • The evolving labor market: Attracting and retaining talent with an emphasis on a supportive and growth-oriented environment • Balancing art and science in the restaurant business: Combining creativity with data-driven decision making • The need to be curious and open to new ideas: Advice for aspiring culinary leaders Don't forget to subscribe and share this episode with others in the industry! #restaurantindustry #restaurants #restaurantmanagement #hospitalityindustry #hospitalityleaders #chefs

    39 min
  2. 11/19/2024

    How Restaurants Will Change in the Next 5 Years with McDonald's Foresight Director, Jo Lepore

    In this episode of The Menu Mix, we interview Jo Lepore, Global Foresight Director at McDonald's. Jo explains what foresight is, how it is used in the restaurant industry, and discusses some key topics on how it can be applied in the industry. What is foresight? Foresight helps businesses anticipate long-term trends and changes, enabling them to adapt and thrive in the face of uncertainty. It is not about predicting the future, but rather understanding potential scenarios and implications. How is foresight used in the restaurant industry? Restaurants use foresight to identify emerging consumer trends, technological advancements, and sustainability challenges, helping them make strategic decisions about menu development, operations, and supply chain management, among other things. Key trends impacting the restaurant industry: 1. Changing consumer behavior: Consumers are demanding more control and transparency regarding food consumption, data usage, and brand interaction. 2. Technological advancements: AI, robotics, and automation are transforming both the front and back of house operations in restaurants, creating new opportunities and challenges for the industry. 3. Sustainability concerns: Consumers are increasingly concerned about the environmental impact of their food choices, driving restaurants to explore sustainable practices in sourcing, packaging, and restaurant design. 4. Government regulations: Increasing government intervention in areas like food labeling, pricing, and labor compensation is reshaping the operational landscape for restaurants. Additional topics covered in this episode: The rise of chicken as a dominant protein in the restaurant space. Lab-grown meat and consumer perceptions. The impact of global warming on restaurant supply chains. The potential of generative AI in the restaurant industry. Lepore’s podcast, “Looking Outside,” and her experiences interviewing a diverse range of guests. Links mentioned in the show: Jo's Podcast, Looking Outside: www.looking-outside.com Foresight Insight Group: www.foresightinside.com #Foresight #Restaurants #Sustainability #AI #FoodTrends 00:00 | Intro 02:21 | What is Foresight? 06:13 | Macro Trends Impacting Restaurants 13:01 | Global Trend Flow & Nutrition 17:04 | The Rise of Chicken 22:40 | Lab Grown Meat & The Future of Food 27:11 | Global Warming & Supply Chain Risks 35:19 | Generative AI & Restaurant Applications 47:00 | Looking Outside Podcast

    54 min

About

The Menu Mix is a restaurant / hospitality focused podcast that features conversations with thought leaders and top executives from the industry. Guests will share their perspectives on key industry trends, issues, ideas, and the future of hospitality.