The Message

Haymarket Media Group Ltd
  • 5,0 (1)
  • Маркетинг
  • Каждые две недели

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Find us at: https://www.campaigncanada.ca Hosted on Acast. See acast.com/privacy for more information.

  1. Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

    16 янв.

    Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics

    The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during the first week back.  The holding companies went to CES to show off their new AI products—a likely signal about where agencies will be focused in the year ahead.  In terms of brand plays closer to home, Rogers is encouraging young Canadians to put down their phones; Tim Hortons just signed its first Olympic Team Canada sponsorship; and WealthSimple maintains its reputation for unique and engaging advertising that is atypical for financial services.  Finally, the team shares one of their own big plans for 2026: expanded social marketing and creator economy coverage.   Hosted on Acast. See acast.com/privacy for more information.

    23 мин.
  2. The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

    07.11.2025

    The Message returns: Talking tariffs, Trump and Tinder, and the power of the Blue Jay brand

    David Brown, Chris Powell, and new senior reporter Lauren Johnson review recent news headlines including the Ontario government's much-publicized anti-tariff ad, a new leadership appointment at LG2, and an inspiring run by the Toronto Blue Jays that had brands in a post-season tizzy. Hosted on Acast. See acast.com/privacy for more information.

    25 мин.
  3. Equity, storytelling, and the future of creator partnerships

    16.10.2025

    Equity, storytelling, and the future of creator partnerships

    Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo. Hosted on Acast. See acast.com/privacy for more information.

    25 мин.
  4. From coordinating PR to running a consulting business

    02.10.2025

    From coordinating PR to running a consulting business

    Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors.  Hosted on Acast. See acast.com/privacy for more information.

    30 мин.
  5. "Goodbye, Emma"

    26.09.2025

    "Goodbye, Emma"

    As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the advertising industry.  Hosted on Acast. See acast.com/privacy for more information.

    24 мин.
  6. More than a media planner: creative grit and marathon mindsets

    18.09.2025

    More than a media planner: creative grit and marathon mindsets

    Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role. Hosted on Acast. See acast.com/privacy for more information.

    21 мин.
  7. The undervalued power of account management; and fending off burn out

    04.09.2025

    The undervalued power of account management; and fending off burn out

    Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach. Hosted on Acast. See acast.com/privacy for more information.

    24 мин.
  8. The last of the M2T interns

    21.08.2025

    The last of the M2T interns

    Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search. Hosted on Acast. See acast.com/privacy for more information.

    19 мин.
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The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Find us at: https://www.campaigncanada.ca Hosted on Acast. See acast.com/privacy for more information.

Информация

  • Автор
    Haymarket Media Group Ltd
  • Годы выхода
    2024 - 2026
  • Выпуски
    69
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Haymarket Media Group Ltd
  • Сайт подкаста
    The Message