Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a mindful marketer by posting a review on iTunes.
Friends AND Benefits: How Successful Marketers Build Allies with Morag Barrett
How are you securing your upward mobility in today’s hybrid world?
For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies.
In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder, Morag Barrett, you’ll learn:
The key traits of strong allies Ways to embrace an ally mindset Embracing the three core tenets of work friendships: Look up. Show up. Step up. You won’t want to miss learning these time-tested friendship benefits and workplace success secrets. You’ll also hear us celebrating Morag’s third book: You, Me, We: Why We All Need A Friend at Work (launches in October).
Order your copy at youmewebook.com.
P.S. Don’t miss a show. Join our private “know ahead” list at themindfulmarketer.com.
Leading Marketing During a Downturn
Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to minimize the drudgery of a downturn? Hear what Lisa’s best clients are doing to navigate these uncertain market conditions
P.S. Don’t miss a future livestream—register at themindfulmarketer.com to join our “know ahead” list
Eat the Change: Building a Conscious Company with Seth Goldman
How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices?
In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman.
Seth is Co-Founder of Eat the Change®, a chef-crafted brand that helps people “Snack to the Future™” with chef-crafted, planet-friendly foods. He also recently co-founded PLNT Burger. In his early years as a health and planet conservation activist, Seth co-founded Honest Tea, which he sold to Coca-Cola in 2011. Seth currently serves as the Chair of the Board of Beyond Meat.
If you enjoy this podcast, please leave a review on Apple Podcasts, or wherever you get your shows.Want to join our private “know ahead” show list? Register at themindfulmarketer.com.
Select your favorite show from our archives at lisanirell.com/events.
The Path from CMO to CEO With Sonny Ganguly and Kenny Cushing
What does it take to make the leap from CMO to CEO? What’s the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa’s two CEO guests, NetCentrics’ Kenny Cushing and Clutch.co’s Sonny Ganguly.
Both Sonny and Kenny grew their careers in marketing. They have helped launch stellar brands. In the past year, they took the leap to CEO. Hear what they learned, how you can dramatically improve your CEO influence, and how you can better prepare for a CEO role.
P.S. Don’t miss a future livestream—register at themindfulmarketer.com to join our “know ahead” list.
The New Narrative: Dr. Tonya Matthews of the International African American Museum
Marketing innovation is about applying creativity to improve your stakeholders’ condition. It requires us to challenge our established beliefs and assumptions.
Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with a clean slate. This process helps us design an empowering narrative to guide us forward. It bolsters our resilience.
That’s the underlying theme of our 6th annual CMOs Leading Innovation Conference (CLIC ’22): “Growth Curves Ahead: The Resilient CMO.”
Our conference begins on November 3 in historic Charleston, South Carolina at the International African American Museum. Dr. Tonya Matthews, their new CEO, has joined our CLIC ’22 faculty.
In this episode, Dr. Tonya outlines her role as the “Chief Narrative Officer” and her commitment to the museum’s long term impact on history and society.
If you are looking to fuel growth and re-shape your organization’s narrative, join us at CLIC ’22. You can register here: http://clic2022.eventbrite.com.
Rise Above the Noise with Michael Taylor
Now that many CMOs have doubled down on digital, certain “tried and true” channels have become over-crowded.
In The Mindful Marketer Livestream Episode 61, here are highlights:
*The main reasons why your audience might be ignoring you.
* Michael Taylor, the Master of Messaging, gave us fresh ideas to help you rise above the noise. Hint: it's NOT about differentiation!
* The diverge strategy that launched a B2B consulting firm's revenues from 0 to $3M in less than 18 months.
* How innovation guru and bestselling author, Whitney Johnson, succeeds by constantly re-evaluating tried and true go to market channel strategies. She joined us during the Q&A portion.
Here's the replay link:
Join my "know ahead" list and register for our next livestream on Friday, July 1. I'll be welcoming Sonny Ganguly and Kenneth Cushing to the room. Hear their advice on what it takes to make the leap from CMO to CEO. Go to themindfulmarketer.com for our full 2022 schedule and replays.
Lisa Nirell provides such a relatable and profound experience in The Mindful Marketer podcast. It was an honor to join as a guest, and I always learn something new as a listener. I really appreciate how down to Earth that Lisa is, drawing insights from her vast experience that make for deeply rich conversations.
A great blend of marketing, life and business advice
Lisa is a lift. Her optimism is contagious and her guest are a blend of well known authors and people who’ve succeeded in business and want to share how they did it. Highly recommended
Great insights via real conversations
Enjoyed the frank and open approach to the interviews conducted on this podcast. Lisa is a genuine marketing leader!