The Mindful Marketer Lisa Nirell

Generative AI: What CMOs Need to Know
📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li :

1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline.

Skip these habits and you fall into the hype cycle "just play with prompts" abyss.
That advice creates true time wasters in the efficiency era.

2. Intentional CMOs know how to fuel and reward innovation.

One of my marketing AI avatars is Karl Yeh. He is helping to lead a "science fair" at Benevity. The initial results are impressive.

3. Intentional CMOs know how to look for multiple potential business improvements using generative AI. (Jump to 31:00 for examples)

4. Prompt engineering can improve your critical thinking and communications skills.

Intentional CMOs excel at asking great questions--not having all the answers. Your AI tool resembles "a recent college grad that needs your explicit guidance." (Per Charlene). Before you submit your prompt, know what you want and be explicit.

A hearty THANK YOU to my superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference.

ADDITIONAL BONUSES:
CMOs Leading Innovation Conference (CLIC ’23) – details and registration here:
http://tinyurl.com/clic2023

“The OnRamp to Market Leadership”Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs Prefer the show video? Here is the replay:https://lnkd.in/eRihCZZB Follow Charlene Li at charleneli.com. “AI and ChatGPT: Top Questions for Boards” – Directors & Boards Magazine: https://www.directorsandboards.com/board-issues/ai/ai-and-chatgpt-top-questions-for-boards-to-consider/
 
P.S. See you on October 6 with former CEO of Mansueto Ventures and Inc. Magazine, Eric Schurenberg. Message me for the link: lisa@lisanirell.com.

Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
 
 
“The fastest way to get customers to love your brand is to get employees to love their job."
 
In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.
 
We welcomed Salesforce’s Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book.

Show highlights include:
 
What EX means? “a method to design and deliver simple and personalized employee experiences that feel unique to our company-- in an effort to drive better business outcomes.” The distinction between HR and EX – and why EX is NOT job #1 of your HR team. The smart move behind “One Stupid Thing:” How a Vancouver-based unicorn CEO drove higher valuation and team engagement scores. Simple strategies to overcome low technology adoption rates (hovering 24%) Tiffani’s favorite metrics to align EX and CX To celebrate our 75th show, we gave away copies of her newest book,” The Experience Mindset."
Congratulations to our winners - Kristin Mitra and David Lopez.
 
Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali.
LIKE OUR SHOW? Please leave us a 5 star review on Apple Podcast. We love our loyal listeners!
 
P.S. Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com
 
SHOW NOTES AND BONUSES:
CMOs Leading Innovation Conference (CLIC ’23) – our 7th cohort gathers Nov. 2-3 in Nashville, TN USA. Details/registration here:Tinyurl.com/clic2023 HBR article: This includes key insights on the revenue upside potential from aligning EX and CX initiatives: https://hbr.org/2022/03/research-how-employee-experience-impacts-your-bottom-line LinkedIn Live Replay with Tiffani & Lisa (36 minutes):https://www.linkedin.com/events/cxandex-themarketer-smagicformu7087413132049965056/comments/ The Experience Mindset order link:https://tinyurl.com/tiffaniexperience Episode 76: “Ask Me Anything!” Send your customer, career, or marketing strategy questions to lisa@lisanirell.comwith “AMA September 1 question” in the Subject line. We will send you the invitation link (free).  

In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia.
The session highlights include:
* Where you might be practicing ego myopia without knowing it
* The most common ego myopia move among marketing leaders
* Three ways to transform ego myopia today—and definitions
* Wisdom discussion – “Seeing what is below the surface and beyond the obvious.”
* How to unravel the misunderstandings about power
* How marketers can plug “power leaks”
We also gave away copies of Eric's new book, "Leadership Breakdown: How Conscious Leaders Generate Breakthroughs That Enrich Business and the World." Congratulations to our winners, @Sherry Grote and @Mahesh Thakur!
Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali.
Your additional resources:
The CMOs Leading Innovation Conference invitation: https://tinyurl.com/baukaakc “Leadership Breakdown” book – Amazon order link here: https://tinyurl.com/egomyopia Join us for our next show on August 4 with @TiffaniBova from Salesforce. It’s another book giveaway and deep dive into “EX and CX: The Marketer’s Magic Formula.”

What’s Your Innovation Melody? Power Panel
Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey
Welcome to Season Two of The Mindful Marketer, where we explore the role of marketing in cultivating conscious and mindful communication.
Join us on June 2 from 1:30-2:05 pm ET on June 2 to discover:
- Three types of marketing innovation.
- Communication strategies to fuel innovation and experimentation.
-- How to embrace an innovative mindset in any economy
- Recent marketing innovation success stories.
-- Methods to kick start marketing innovation – #CLIC23 invitation
 
 
We will take your live questions, too. 
 
Be sure to register if you cannot attend live. You’ll receive the replay.
P.S. Prefer podcasts? Follow The Mindful Marketer podcast wherever you get your shows.
See you June 2 for this powerful panel discussion!

“From Global to Local: The Art of Listening” with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication.
Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his “global to local” communications playbook.Abhinav faces a daunting task. He oversees communications to engage and educate over 630,000 employees across 46 countries. Balance this goal with a charter to continue building a brand valued at $17.2B, and TATA’s commitment to tackling grand global challenges: climate change and energy transition.Here’s what we covered...
●The biggest technological obstacles and opportunities to being a “Chief Listener” for your organization.
 
●The benefits and guardrails needed to achieve hyper-localization.
 
●Abhinav’s recommended resources to help you turn listening into loyalty.Don’t miss a future show –register for our private “know ahead” list at themindfulmarketer.com

Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed.

During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear:
 
How to pick the right set of metrics for your current growth stage (explore vs. exploit mode) Ways AI can help you engage customers in the branding process (a time saver!) How Katie and the team use their website as a "brand home base" The correlation between store visits, sales results and brand repute at BMW Canada  
Don’t miss a future show – register for our private “know ahead” list at themindfulmarketer.com