Marketing Musings

Emma
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.  - By Emma Orlando

  1. 1H AGO

    S2 Ep17 What I Realised About Marketing On a Writing Retreat and 3 Weeks In Costa Rica

    In this episode, I share what really happened on my Costa Rica writing retreat and why barely writing was the most important part of it. I talk about creativity beyond discipline, the three creative departments (creative, editing, publishing), and the uncomfortable realisation that even as conscious marketers, we can accidentally perpetuate pressure instead of aliveness. This trip reminded me that we are creators before we are marketers and that the best ideas don’t come from trying harder, but from living more fully. If your marketing has started to feel forced, heavy, or like a performance… this episode is your permission slip to come back to life as your greatest muse. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    23 min

  2. JAN 21

    S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing

    This episode was one I couldn’t not record. As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to. In this episode, I share the story behind booking a retreat that terrified me, why claiming the title of “writer” still feels vulnerable despite a lifetime of proof, and how strategy slowly stripped the joy out of something that once flowed effortlessly. We talk about: What happens when creativity becomes strategic instead of expressiveHow learning the rules can disconnect us from our natural way of creatingThe role of play, permission, and rebellion in conscious marketingReconnecting to the version of you who created for creation’s sakeThis is an episode about remembering. About letting the version of you who always knew how to create take the lead again. And about why true resonance is born from expression, not optimisation. If you’ve ever felt disconnected from your creativity, your voice, or the way you market your work, this one is for you. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    21 min

  3. JAN 14

    S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't

    In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment. Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw human voice in marketing and creative work. This conversation isn’t about shaming AI or rejecting innovation. Instead, it’s an invitation to look at how and why we’re using it. I unpack the difference between streamlining systems versus outsourcing our voice, our messiness, and the very processes that shape embodied expertise. From perfectionism and healing, to trial-and-error, discipline in art, and the energetic frequency carried through word, this episode is a call to return to trust in our own expression. If you’ve felt disconnected from your content, uninspired by what you’re reading online, or quietly grieving the loss of depth and originality in the digital world, this episode offers both validation and a powerful reframe. It’s a reminder that marketing, like art, is meant to be felt, not just optimised. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    27 min

  4. JAN 7

    S2 Ep14 How To Create Space For Your Truest Marketing Yet

    After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness. I talk about the fear of committing, the vulnerability of authentic expression, and why copying formulas can feel safer than creating from truth. I reflect on 2025 as a year of deep shedding, and 2026 as an invitation into audacity, not perfection, not guarantees, but the courage to create what feels most you. If you’re feeling creatively stagnant, resistant to launching, unsure what you actually want to say or share anymore, or standing in front of a blank canvas wondering what comes next, athis episode is for you. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    27 min

  5. 12/16/2025

    S2 Ep13 Why 2026 Is The Year For Visionaries

    2025 asked me to shed. To pause. To question why things weren’t working the way I thought they would. And in this episode, I share the realisation that’s landed so clearly for me: it wasn’t meant to work yet. This is a conversation for the visionaries who can see what’s possible before the world is fully ready for it. For those of us whose clarity has deepened over the past few years, whose inner knowing has become rock solid, even if the external “success” hasn’t caught up yet. I talk about the collapse we’ve collectively witnessed in 2025: outdated narratives falling apart, surface-level marketing losing its grip, and why that clearing was necessary. I share why I believe 2026 marks a turning point, a year where visionaries are no longer ahead of their time, but right on time. I also open up about my own journey with holding back work that didn’t yet feel ready to be received, and why The Marketing Muse is finally coming to life in 2026. Not as a course. Not as a formula. But as a space to remember your creative power, reclaim your truth, and express your work in a way that genuinely mirrors who you are. If you’ve been questioning yourself, your timing, or your path, this episode is here to offer reassurance, reflection, and a deep sense of you’re not behind. You’ve been preparing. And now, it’s time to move. Join The Marketing Muse waitlist below:  https://www.consciouscreatorco.com/marketingmuse I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    21 min

  6. 12/10/2025

    S2 Ep12 Marketing Isn't Selling, It's Serving

    Most business owners see marketing as a job they need to get done, a set of tasks that generate sales. But what if your marketing wasn’t a mechanism… and was instead another expression of your service? What if your marketing wasn’t about convincing… but about serving? When you see marketing as a service, you stop worrying about “What should I post?” and start asking: “How can I help my audience today?” Suddenly: Your content becomes more empatheticYour messaging feels safer, clearer, warmerYou create trust without selling strategies that feel misalignedYou attract clients who are already resonating with your valuesAnd that's what I'm diving into in this week's episode.  I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    23 min

  7. 12/04/2025

    S2 Ep11 Why Integrity Can Be Isolating

    This episode meets the edges of discomfort for me because, well isolation is uncomfortable, isn't it? Especially when it feels like rejection. Especially when it questions the belonging that feels so integral to us as humans. And it was in that space that this episode arrived for me.  In this episode, I share openly about: the loneliness that can come with choosing integritywhy living your truth often feels harder before it feels easierhow being misunderstood is part of aligned business growththe void that appears when you stop abandoning yourselfwhy the “shiny” marketing you see online is not the benchmarkhow to sit with the discomfort of being differentand why depth, honesty, and embodiment always bring the most aligned clients in the endIt’s raw. It’s messy. And it’s truthful. Because real integrity always is. I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    17 min

  8. 11/26/2025

    S2 Ep10 Why You Need to Consider Self-Development Exhaustion In Your Marketing

    In this episode of Marketing Musings, I dive into a conversation that has been bubbling under the surface for so many conscious business owners: what happens when the healing journey becomes another cage? I share a beautifully human moment I had with a friend and a wildly messy night out in Lisbon that cracked open my understanding of the self-development world and how it’s shaped the way we market our work. I explore why so many people are feeling fatigued by constant self-improvement, how the wellness industry has unintentionally fed a sense of “not enoughness,” and what this means for the way we approach marketing in 2025 and beyond. If you want your business to feel like a soft, grounded space for your clients and for yourself, this episode will feel like a deep exhale that inspires your marketing to offer the same sensation.  I'd love to hear what you thought of this episode! Head over to Instagram and let me know: www.instagram.com/consciouscreatorco_

    18 min
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About

The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.  - By Emma Orlando

Information

  • Creator
    Emma
  • Years Active
    2024 - 2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 Marketing Musings
  • Show Website
    Marketing Musings