The Missing Link

The Missing Link
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The Missing Link is a lead-generation and customer-acquisition program for B2B leaders. Hosted by Phil and Erin Lockwood.

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    Episode 21: The New Apple Credit Card Is A Game-Changer

    The new Apple credit card is the most significant thing to affect the credit union movement since mobile banking. If you didn't catch yesterday's big Apple announcement, here are the key parts that matter to credit unions.

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    Episode 20: Why Open Banking Will Save the Credit Union Movement

    Sure, open banking presents some competitive threats, but to the smart credit union, those threats will be far outweighed by the incredible opportunities.

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    Episode 19: Another Free Strategy to 8x Your Social Reach

    Does your internal team share a passion for your credit union mission, products, and services? If so, they should be more than willing to help spread the word to others who could benefit from membership.

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    Episode 18: Critical Email Marketing Tips for 2019

    Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?

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    Episode 17: If You Do No Other Paid Media, At Least Run a Remarketing Campaign

    We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.

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    Episode 16: The Most Important Factor In Your Digital Marketing Efforts

    If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

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    Episode 15: Why Your Credit Union Website Needs a Live Chat or Chatbot

    Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.

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    Episode 14: Why Your Credit Union Website Doesn't Need More Traffic

    Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.

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The Missing Link is a lead-generation and customer-acquisition program for B2B leaders. Hosted by Phil and Erin Lockwood.

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    The Missing Link
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    The Missing Link