The Mitchell Cohen Podcast

Mitchell Cohen

Exploring meaningful work, deep connections, and happy lives.

  1. 23H AGO

    #27 - How to Delegate Your First Task to AI (Claude Code for Beginners)

    Most people use AI like a chatbot. Connor explains how to use it like an employee. In this episode, we break down how non-technical founders, marketers, and business owners can start using Claude Code to delegate real tasks, build simple tools, and turn ideas into working outputs without needing to be an engineer. We talk about: • Why most people get stuck when moving from ChatGPT to agentic AI tools • How to think in “AI-shaped” problems inside your business • The easiest way to give Claude Code the right context and data • Why Markdown, folders, and simple workflows matter more than coding knowledge • How to use Claude Code to analyze content, generate ideas, and build dashboards • Why the best users of these tools may not be engineers at all If you want to stop just chatting with AI and start delegating real work to it, this episode is for you. Thanks to AppSumo for sponsoring this video. For the best deals on ai tools checkout: https://appsumo.8odi.net/eKvbyg ⏱ Timestamps: 00:00 Intro: Why Connor is the go-to for AI and Claude Code 00:25 What viewers will learn: delegate your first task to an AI employee 00:58 Where most people get stuck with Claude Code 02:28 Step zero: changing how you think about problems 03:20 Think in code-shaped problems 03:52 Real examples of what Claude Code can do 04:36 How to get started and provide the right context 05:02 Terminal basics and Claude Code setup 05:21 Turning a podcast library into a local document repository 06:29 Running Claude Code like a chatbot 07:05 Using a dataset to analyze writing style and themes 07:49 Prompt example: identify themes, target audience, and signature traits 08:26 Permission requests and how to handle them safely 09:37 Claude Code vs ChatGPT 10:07 More computer access and workflow possibilities 10:37 OpenClaw vs Claude Code 11:50 Why Claude Code is more beginner-friendly than people think 12:48 Real business use case: reviewing customer transcripts at scale 14:15 What Claude learned from Connor’s writing 15:18 Building a quick dashboard from your content 16:05 Turning your content into insights and actions 16:54 Using AI for keyword research and content ideas 17:51 Live dashboard output and writing analytics 18:22 How dashboards can become ongoing workflows 18:47 Productionizing the dashboard 19:27 Why non-engineers may be best positioned to use these tools 20:33 Best practices for getting started 21:08 Learn Markdown first 22:50 Where to store context and project files 23:56 Why Markdown files beat Google Docs for this workflow 24:13 Final advice: Just start and let AI help when you get stuck 🔗 Connect with Mitchell: 💻 Website: ⁠https://mitchelllandon.com/⁠ 📩 3-Minute Newsletter:⁠ ⁠https://making-connections.beehiiv.com/subscribe⁠⁠ 👥 LinkedIn:⁠ ⁠https://www.linkedin.com/in/mitchelllandoncohen/⁠⁠ 🐦 X:⁠ ⁠https://x.com/MitchellLandon⁠⁠ 📸 IG:⁠ ⁠https://www.instagram.com/mitchelllandon/⁠ ⁠ 🎥 YT:⁠ ⁠https://www.youtube.com/@mitchellcohen⁠ ⁠ 🔗 Connect with Connor Daly: 💻 Substack Newsletter: https://connordaly.substack.com/ 👥 LinkedIn:   / connor-daly-0124375b   📸 IG:⁠   / friendship.engineer

    25 min
  2. 07/24/2025

    EP #26 - Behind The Scenes with a Mental Performance Coach for Pro Athletes & Entrepreneurs (Brandon Epstein)

    In this episode, we unpack how Brandon, a mental performance coach to NFL players, UFC fighters, boxers, and entrepreneurs, helps high performers reprogram their subconscious beliefs so they stop self-sabotaging and finally unlock ease, flow, and success. Brandon Epstein is a mental performance coach for NFL players, UFC fighters, boxers, and entrepreneurs. He helps high performers reach their full potential by leveraging the power of the mind. We talk about: Why 95% of your thoughts are on repeat (and how to change them)How “feeling first” is the key to creating outcomesWhy your subconscious thoughts determine your resultsHow visualization and breathwork can improve performance faster than effort aloneIf you care about high performance, inner alignment, and rewiring your mindset for success, this one’s for you. We Discussed: 00:00 - How Brandon Coaches Elite Athletes 06:54 - Why Vulnerability Makes You Stronger 14:01 - Discovering Mindfulness and Mental Training 19:48 - Visualization and Strength Gains 23:32 - Choosing Your Focus with Intention 30:51 - Transmuting Negative Beliefs 35:40 - Programming Success in Health and Business 49:43 - The Power of “Who, Not How” 🔗 Connect with Mitchell: 💻 Website: https://mitchelllandon.com/ 📩 3-Minute Newsletter:⁠ https://making-connections.beehiiv.com/subscribe⁠ 👥 LinkedIn:⁠ https://www.linkedin.com/in/mitchelllandoncohen/⁠ 🐦 X:⁠ https://x.com/MitchellLandon⁠ 📸 IG:⁠ https://www.instagram.com/mitchelllandon/ ⁠ 🎥 YT:⁠ https://www.youtube.com/@mitchellcohen ⁠ 🔗 Connect with Brandon: 💻 Website: ⁠https://thebrandonepstein.com/ 👥 LinkedIn: https://www.linkedin.com/in/brandonepstein/ 📸 IG:⁠ https://www.instagram.com/brandonepstein_/ 🐦 X:⁠ https://x.com/brandonepstein_ ⁠

    59 min
  3. 05/23/2025

    EP #25 - How To Stop Networking And Start Connecting: Lessons From a Superconnector (Jordan Carroll)

    Most people try to “network” to grow their career or business. Jordan Carroll does the opposite — and it works. In this episode, we unpack how Jordan became a Superconnector — not by cold outreach or climbing ladders, but by consistently showing up, adding value, and building real friendships inside aligned communities. We talk about: Why “who, not how” is a mindset shift that can change everything How to reconnect with the people already in your orbit How community isn’t just leverage — it’s fuel If you care about doing meaningful work with people you actually like being around — this one’s for you. We Discussed: 00:00 - Building Relationships Through Events and Networking 07:53 - Building Partnerships and Creating Opportunities 14:52 - Creating Opportunities Through Proactive Networking 27:02 - Crafting Engaging LinkedIn Content Strategy 36:15 - The Eternal Process of Dying 41:27 - Prioritizing Relationships Through Scheduling 🔗 Connect with Mitchell:  💻 Website: https://mitchelllandon.com/ 📩 3-minute Newsletter:⁠ https://making-connections.beehiiv.com/subscribe⁠ 👥 LinkedIn:⁠ https://www.linkedin.com/in/mitchelllandoncohen/⁠ 🐦 X:⁠ https://x.com/MitchellLandon⁠  📸 IG:⁠ https://www.instagram.com/mitchelllandon/⁠  🎥 YT:⁠ https://www.youtube.com/@mitchellcohen⁠ 🔗Connect with Jordan: 💻 Website: ⁠https://www.jordanscarroll.com/  👥 LinkedIn: https://www.linkedin.com/in/jordanscarroll/  📸 IG:⁠ https://www.instagram.com/jspensir  🎥 YT:⁠ https://www.youtube.com/@JordanCarroll/  🔗Links Mentioned:  https://www.jordanscarroll.com/lets-hang  https://mitchelllandon.com/hang/

    43 min
  4. 05/17/2024

    Creating Profitable Businesses with “Soul” (w/ Braxton Manley)

    Braxton Manley is the founder Braxley Bands (a D2C Apple Watch bands company). The company started as a class project but now has scaled millions of dollars. Braxton shares his story, lessons learned, favorite resources, and much more. Timestamps: 0:00 Intro 1:22 Origins of Braxley Bands 4:22 First customers and inflection points 07:30 DTC brand learns and restructures using Profit First 11:11 Design frameworks and philosophy 12:13 Scaling brand, facing MOQ challenges, shifted focus 14:18 E-commerce strategy and customer loyalty in marketing 17:50 Ways to drive traffic (and pitching Mark Cuban) 20:22 Riding big waves for product demand 23:30 Ways to reduce expenses and maximize revenue 25:43 Switch to Sendland for email and SMS 28:00 Hiring a fractional CMO, Tegan Gainan 28:52 Outside perspective is invaluable for growth 32:06 Adopting a flexible approach, learning from mistakes 35:49 New business of flavored mastic gum for facial structure 37:41 Soft launching under a beta brand for feedback 41:30 Braxton’s girlfriend and founder connections 43:05 Peace Love Hormones business 45:00 Shiny penny syndrome and multiple businesses 45:45 Businesses with family members 47:00 Communication frameworks to express needs 50:00 Final takeaways Guest Links: Braxley Bands https://braxleybands.com/ Braxton Manley X https://twitter.com/Braxtonmanley Braxton Manley IG https://www.instagram.com/braxtonmanley/ Other Links Mentioned: Conversion Rate Optimization (CRO) Agency https://oddit.co/ Social Snowball https://socialsnowball.io/ Sendlane for email and SMS https://www.sendlane.com/ Fractional CMO for ecom brands https://tegangainan.com/ Peace Love Hormones https://www.peacelovehormones.com/ Mystic Gum https://mysticgum.com/ My Links: 🧠 3-minute Newsletter: https://making-connections.beehiiv.com/ 🎙️ Podcast: https://podcasters.spotify.com/pod/show/mitchellcohen 🐦 Twitter: https://twitter.com/MitchellLandon 📸 IG: https://Instagram.com/mitchelllandon

    52 min

Ratings & Reviews

5
out of 5
3 Ratings

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Exploring meaningful work, deep connections, and happy lives.