7 episodes

The Modern Experience Marketer is a collection of expert interviews, best practices, tips and ideas to help multi-location marketers convert customer experiences into revenues.

The Modern Experience Marketer Birdeye

    • Business
    • 5.0 • 10 Ratings

The Modern Experience Marketer is a collection of expert interviews, best practices, tips and ideas to help multi-location marketers convert customer experiences into revenues.

    Lessons for the Data-Driven Experience Marketer

    Lessons for the Data-Driven Experience Marketer

    This episode we talk with Matt Murphy, the Founder and the CEO of Fusion92, a marketing innovation company that he’s been leading for over 20 years. 

    This episode really goes into depth on the breadth of changes in the modern experience marketer’s world over those 20 years - and how it continues to evolve. Matt provides his informed perspective on everything from the eclipse of advertising to the power of data to the prominence of customer experience in the modern marketer’s day-to-day work life. 

    • 38 min
    Serving Over Selling: Relationship Marketing 101

    Serving Over Selling: Relationship Marketing 101

    What does it mean to truly serve customers, rather than sell to them? How does customer relationship marketing start from within - and what results come from doing it right? This episode we talk to Jessika Phillips, founder of the NOW Marketing Group and an expert synonymous with the world of relationship marketing. 
    Our Q&A with her will help you to better build your brand, establish customer personas, bring in referrals from happy customers, and to engage in true, holistic experience marketing - with terrific advice and a framework for building an Experience Marketing-focused organization from the inside out.

    Learn more about Jessika Phillips and reach out to her at https://jessikaphillips.com/.

    • 33 min
    The Do's and Don'ts of Patient Experience Marketing

    The Do's and Don'ts of Patient Experience Marketing

    How has patient experience management evolved in recent years, and how has one of the leading US dental affiliate management companies, Smile Brands, been able to successfully navigate this evolution across hundreds of locations? How do they ensure strong online reputation, maintain listings that help every location be found and chosen, and drive extensive patient referrals?

    This episode we talk with Jody Martin, the Chief Marketing Officer at Smile Brands. This particular episode is truly relevant to our listeners because so many multi-location businesses happen to reside in the healthcare sector, in medical or, as in the case of Smile Brands, in dental.
    Their challenges in holistically and successfully managing the full patient experience have a few components that are unique to their industry, as you’ll hear - yet most of it applies to anyone in customer Experience Marketing, whether you’re in dental, financial services, retail, automotive, personal services and more. 

    • 21 min
    How To Conduct the Experience Marketing Symphony

    How To Conduct the Experience Marketing Symphony

    How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?

    This episode we talk with Melissa Cameron, the VP of Customer Acquisition at National Storage Affiliates.  Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue.

    She talks about the importance of online reputation management, extracting insights from what customers are saying about you online, and why your Google listing is one of the most important experience marketing tools you have. 

    • 24 min
    The Agency Approach to Feedback, Search and Social

    The Agency Approach to Feedback, Search and Social

    Want to hear how a modern Experience Marketing agency counsels healthcare organizations and local businesses on how to be found and chosen online? This episode we're talking with Bobby Dimovski, the Founder and CEO of 4MJ Social. He shares how he and his team succeed at building up their clients’ online presence through listings, online reviews, social media and chat.

    It’s a great 20 minutes or so of best practices and advice from an agency who definitely have their clients’ best interests at heart, and who are really focusing on what actually works in 2021.

    • 23 min
    How - and Why - to Build a Voice of the Customer Program

    How - and Why - to Build a Voice of the Customer Program

    The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer.

    Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have. 

    • 27 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Arman R ,

Revenue Operations

Very informative! Love listening weekly

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