Deepak Bahree, Chief Marketing Officer at Birdeye, leads us through an insightful expedition, spotlighting the transformative influence of BirdAI on Digital Customer Experience. This session delves into the evolution and ascension of the BirdAI platform, shedding light on its intricacies and its formidable impact on customer interaction and marketing strategy, exemplified through substantial use cases. Session overview: With a foundation solidly built upon groundbreaking technologies such as Machine Learning, Natural Language Processing (NLP), and Artificial Intelligence (AI), BirdAI emerges as a monumental advancement in the domain of Generative AI. Deepak elucidates the platform’s architecture, constructed upon five pivotal pillars: AI Everywhere, Secure, Best of Breed, Contextualize, and Human Control. A riveting use case involving Vetco, a veterinary service provider spread across 55 locations, provides a pragmatic perspective on how BirdAI has redefined their customer interaction and marketing strategy, ensuring a smooth, proficient, and customer-centric experience across all digital touchpoints. Key takeaways: Evolution of BirdAI: Understand the technological advancements and pivotal development milestones of the BirdAI platform. Five Pillars of BirdAI: Dive into the foundational principles that underpin BirdAI, including its ubiquity, security, superiority, contextuality, and human control aspects. Transformative Customer Interaction: Discover through Vetco’s use case how BirdAI has transformed digital customer interaction and marketing strategies, ensuring optimal, efficient, and customer-friendly experiences. Multifaceted Functionalities: Learn about BirdAI’s diverse capabilities, from generating review and survey summaries, optimizing listings, and creating FAQs from website content to enabling AI in chat solutions and automating social media posts across varied locations.
