The Modern Marketer’s Cookbook

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The Modern Marketer's Cookbook is not just a podcast; it’s a culinary journey into the heart of modern marketing. Each episode serves as a vibrant forum for discussion, blending the art of marketing with the craft of creating and the science of AI and technology. Industry leaders, creative trailblazers, and behind-the-scenes heroes share their perspectives, dishing out a rich variety of perspectives. - Guests from the brand side provide insights into strategic goals and customer engagement. - Experts from agency and creative teams shed light on the intense collaboration and problem-solving required to bring these strategies to life.

Episodes

  1. Algorithmic Gains: The ROI of AI

    11/27/2024

    Algorithmic Gains: The ROI of AI

    How should companies measure and track the ROI of their AI initiatives? What low-hanging fruit should leaders seize and what risks should they avoid? Join us as we explore one of the most pressing issues in AI today.

    44 min
  2. Budget Infusion: The Economics of Marketing

    10/23/2024

    Budget Infusion: The Economics of Marketing

    Delivering ROI on a campaign has never been easier what with fast-falling production costs and free distribution. Yet, it’s also never been more complex, with a mind-numbing plethora of platforms, tools, and services to invest in. Join us as we discuss the financial aspects of marketing.

    33 min
  3. Creative Cooking: Innovation in the Content Kitchen

    09/25/2024

    Creative Cooking: Innovation in the Content Kitchen

    Are marketing teams innovating enough when it comes to content? Or have we all fallen into a lull of the usual social media posts, emails, and videos? Join us as we embark on a thorough exploration of innovation in content marketing.

    43 min
  4. Future-Proof Feasting: Personalising Marketing at Scale

    08/28/2024

    Future-Proof Feasting: Personalising Marketing at Scale

    Personalisation is often touted as the endgame of marketing. Yet, few organisations are effectively personalising their communications, and fewer yet autonomously and at scale. What would it take to get personalisation right? Join us for a fascinating discussion.

    43 min
  5. Reinventing the Menu: Rethinking Modern Marketing Frameworks

    07/28/2024

    Reinventing the Menu: Rethinking Modern Marketing Frameworks

    What is the role of frameworks in marketing today? Do they still work? How should marketers adapt their frameworks to get the most out of AI? Join us as we take a deep dive into marketing frameworks.

    48 min
  6. Palate Pleasers: Confronting Branding Guilty Pleasures

    07/28/2024

    Palate Pleasers: Confronting Branding Guilty Pleasures

    Do stunts, memes, and other unconventional tactics work? Learn how to prevent brand drift and ensure stylistic consistency across all your communications.

    53 min
  7. Data-Driven Dishes: Driving Campaigns with the Right Insights

    07/28/2024

    Data-Driven Dishes: Driving Campaigns with the Right Insights

    What does it mean to be a data-driven marketer in an age of data overabundance? What are the limits of data? Will GenAI be the ultimate source of insights? Join Mariana Klober, Head of Brand Marketing at Mailmodo, and Anisha Soin, Commerce Manager at Omnicom, for an enlightening episode all about data and analytics in marketing.

    49 min
  8. Fast-Track Feasts: Going From Concept to Campaign

    07/28/2024

    Fast-Track Feasts: Going From Concept to Campaign

    How are marketing teams turning big ideas into effective campaigns? How did the current marketing playbook come to be and what’s changing now that AI is in the picture? And what truly matters a great campaign: the idea or the work to realize the idea? Join us as we tackle these questions and more in this episode on fast-tracking concepts to campaigns.

    39 min
  9. Too Many Chefs: Reducing Complexity in Marketing Kitchens

    07/28/2024

    Too Many Chefs: Reducing Complexity in Marketing Kitchens

    As new technologies reshape traditional marketing roles and create new ones, what should the marketing team of the future look like? Can and should AI erase the gap between generalists and specialists? How would this change the way campaigns are planned and run? Don’t miss this fascinating discussion about the fast-changing composition of marketing teams today.

    31 min
  10. Three Course Campaigns: Sustaining the sizzle from first bite to last

    07/28/2024

    Three Course Campaigns: Sustaining the sizzle from first bite to last

    In the next episode of The Modern Marketer's Cookbook, we discuss the practicalities and challenges of optimising campaign creatives throughout their lifecycle. We look at the strenuous demands and compromises that come with course-correcting creatives mid-flight, the constraints of agency workflows, and the financial implications of revisions. We’ll discuss the obstacles agencies encounter when a campaign doesn’t perform as expected and the tough decisions marketers must make in response. Our guests will share their experiences and offer insights into how these challenges can be navigated. A significant focus of the discussion will be on the role of AI in improving this process. We explore how AI can automate aspects of the creative process, leading to better agility and adaptability but also improving ROAS by making the entire process more efficient. Join us for this crucial conversation as we explore the real-world complexities faced by agencies and marketers in maintaining the effectiveness of their narratives from inception to conclusion.

    27 min
  11. Offsetting Brand Flavours: Mixing the Right Ingredients for Consistent Communication

    07/28/2024

    Offsetting Brand Flavours: Mixing the Right Ingredients for Consistent Communication

    In the next episode of 'The Modern Marketer’s Cookbook', we explore the challenge of maintaining a consistent brand voice while tailoring messages for different channels and audiences. Much like a chef expertly adjusting a recipe to suit varied palates while keeping the essence of the dish intact, it's a delicate balancing act. Join us as we dissect how successful brands achieve this equilibrium. From the nuances of social media to the broad appeal of traditional media, our discussion will be enriched with practical examples, expert opinions, and actionable tips. Learn the secrets to seasoning your narrative in a way that remains true to your brand, yet feels personally relevant to every segment of your audience. In the next episode of 'The Modern Marketer’s Cookbook', we explore the challenge of maintaining a consistent brand voice while tailoring messages for different channels and audiences. Much like a chef expertly adjusting a recipe to suit varied palates while keeping the essence of the dish intact, it's a delicate balancing act. Join us as we dissect how successful brands achieve this equilibrium. From the nuances of social media to the broad appeal of traditional media, our discussion will be enriched with practical examples, expert opinions, and actionable tips. Learn the secrets to seasoning your narrative in a way that remains true to your brand, yet feels personally relevant to every segment of your audience.

    49 min
  12. Marketing Agility: Flash Fry or Slow Cook?

    07/28/2024

    Marketing Agility: Flash Fry or Slow Cook?

    Join us for the inaugural episode of The Modern Marketer's Cookbook, "Flash Fry or Slow Cook: Debating Marketing Agility", where we dissect the bold assertion: “Agile Marketing is an illusion.” We'll explore Agile Marketing's key tenets: frequent output, continuous recalibration, data-driven decision-making, small-scale testing, and a strong focus on audience engagement. The episode will critically evaluate these principles, questioning their practicality and effectiveness in today's fast-paced market. A significant part of our discussion will focus on the agencies tasked with producing these agile campaigns. We'll uncover the challenges they face in meeting the high-speed demands of Agile Marketing, balancing quality with quick turnaround times, and the strain of continuous iteration on creative processes and team dynamics. By bringing in perspectives from both agency and client-side, we aim to present a holistic view of Agile Marketing's impact. How do agencies adapt to this approach while maintaining creative integrity and employee well-being? How do clients perceive the value and effectiveness of such rapidly produced campaigns? How do both balance the irreplaceable value of human creativity and the power of automated solutions? "Marketing Agility: Flash Fry or Slow Cook?" is set to be an eye-opener for marketers, agencies, and all involved in the creative process. Whether you're an Agile Marketing enthusiast or sceptic, this episode promises to enrich your understanding and maybe even challenge your current practices. Tune in for a dynamic exploration of Agile Marketing, its realities, challenges, and its place in the ever-evolving world of marketing, where the ability to adapt quickly without losing the human touch is key to success.

    55 min
  • 12 Episodes

About

The Modern Marketer's Cookbook is not just a podcast; it’s a culinary journey into the heart of modern marketing. Each episode serves as a vibrant forum for discussion, blending the art of marketing with the craft of creating and the science of AI and technology. Industry leaders, creative trailblazers, and behind-the-scenes heroes share their perspectives, dishing out a rich variety of perspectives. - Guests from the brand side provide insights into strategic goals and customer engagement. - Experts from agency and creative teams shed light on the intense collaboration and problem-solving required to bring these strategies to life.

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