The MOPs Brief

Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
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The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

Episodes

  1. Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.

    12/30/2025

    Your MarTech stack is gathering dust… and that’s a skills problem, not a software problem.

    In this episode, I’m joined by Lisa Milligan to call out the real reason MarTech often ends up as very expensive "shelfware".  To talk about why training is treated as optional, how that quietly destroys ROI, and what actually changes when teams invest in capability and brush off that dust - instead of just buying new or more tools.

    30 min
  2. The sacred cow of marketing measurement...

    12/18/2025

    The sacred cow of marketing measurement...

    Are MQLs still the gold standard for marketing measurement, or is it time for a shift? In this episode, I’m joined by Dan Vawter, as we dig into whether MQLs are still actually helping anyone make better decisions, or whether they’ve quietly become a vanity metric we’re all too scared to retire. If you’ve ever hit an MQL target and still missed revenue, this one’s for you.

    25 min
  3. CDPs: The good, the bad, and the WTFs

    07/15/2025

    CDPs: The good, the bad, and the WTFs

    Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack. In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.

    39 min
  4. Ready or not, here comes AI...

    06/25/2025

    Ready or not, here comes AI...

    This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions. Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity. From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.

    20 min
  5. If these dashboards could talk...

    05/21/2025

    If these dashboards could talk...

    This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!

    29 min
  6. You’re not scaling. You’re hoarding. Time for a MarTech audit.

    05/01/2025

    You’re not scaling. You’re hoarding. Time for a MarTech audit.

    You bought the tools. You stacked the stack. But now half of it’s underused, misconfigured, or just flat-out ignored. This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.

    14 min
  7. Dear [First Name], this isn’t personal - Let’s talk about nurture…

    04/29/2025

    Dear [First Name], this isn’t personal - Let’s talk about nurture…

    You swapped out “Dear Customer” for a first name and called it personalization. We see you. In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and conversions in your nurture programs, and we chat about taking campaigns from robotic to relevant - without creeping people out or boring them to death.

    24 min
  8. The new Outlook sender rules: What you need to know

    04/24/2025

    The new Outlook sender rules: What you need to know

    Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void. In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook sender requirements landing in May. We’re talking domain alignment, authentication, and what marketing ops teams actually need to do to stay compliant (hint: SPF alone won’t save you). Whether you manage the whole tech stack or just need your emails to land somewhere other than spam, this one’s for you.

    12 min
  • 8 Episodes

About

The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

Information

  • Creator
    Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
  • Show Website
    The MOPs Brief