The Naissance Podcast

Naissance
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A podcast dedicated to asset management industry from Naissance: a 10-year strategy consulting firm dedicated solely to this industry.

  1. 03/13/2023

    The Rise of Model Portfolios

    In recent months, Naissance completed multiple consulting projects related to marketing model portfolios. Through those experiences, we discuss both high-level prognostications and tactical views.

    12 min

  2. 01/17/2023

    An Interview with Laura Gregg, Director of Practice Management and Advisor Research

    We welcome an advisor marketplace expert to discuss her experiences helping advisors evolve and grow their practices. Laura Gregg (along with co-host David Partain) co-hosts FlexShares' The Flexible Avisor podcast (88 episodes strong) discussing topics ranging from SEC rules to personal branding. We're fortunate to learn about her podcasting skills and perspectives on engaging advisors in 2023 and beyond.

    18 min

  3. 10/21/2022

    An Interview with David Master, Global CMO Janus Henderson Investors

    We welcome a favorite industry leader to this episode: Dave Master. Through Dave's many roles and equally numerous market cycles, he's distilled precise views on marketing both today and going forward.

    18 min

  4. 08/02/2022

    Shining The Light: Custom to the Core

    We discuss Parametric's marketing of "Custom to the Core." It's a highly impressive campaign with a strong tagline, clear messaging, and a throughline to the end investor.

    9 min
  5. The Directive Volume 1

    05/26/2022

    The Directive Volume 1

    In the spring of 2022, Naissance launched The Directive. Simply put, The Directive's members receive highly precise digital marketing benchmarks to improve decision-making and resourcing. Listen to hear some surprises from the inaugural volume.

    12 min

  6. 11/19/2021

    What's important about a brand name?

    As mergers accelerate across asset management, what will become of company names? Are we destined for more joining of the previous entity names together? Listen here to find out what Mike and Anu think are the best names as well as what's a little concerning.

    13 min

  7. 08/03/2021

    Advertising Inside the Industry

    In this episode, Mike and Anu discuss memorable and thought-provoking advertisements from the last 12 years. Give a listen and see if you recall some of these executions.

    15 min

  8. 07/23/2021

    An interview with Leslie Walstrom, Global CMO Columbia Threadneedle Investments

    Leslie Walstrom is the inaugural guest to the Naissance podcast. She shares her insights on the asset management industry over her 25+ years. Specifically, Leslie discusses what's it's been like as a woman within a predominantly male industry and her thoughts on what changes to expect ahead.

    29 min
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A podcast dedicated to asset management industry from Naissance: a 10-year strategy consulting firm dedicated solely to this industry.

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