Beyond Translation: The Native Experience Podcast

LEXIGO
  • 5.0 (2)
  • MARKETING
  • UPDATED SEMIWEEKLY

Beyond Translation: The Native Experience Podcast explores multicultural communication, translation and culturally diverse engagement in Australia and beyond. Each episode features experts sharing real stories and practical insights on multicultural campaign strategy, CALD community engagement, localisation and culturally responsive communication across government, healthcare, and enterprise. Produced by LEXIGO, Australia's trusted translation and multicultural communication agency with triple ISO certification and NAATI Certified Translators across 171 languages. Learn more at lexigo.com

  1. 1D AGO

    #018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]

    Why does the original Star Wars feel more real than most shows set in the real world? Kate Edwards calls it logical consistency, and it is the same principle she applies when reviewing eight to twelve games simultaneously for cultural viability across international markets. In Part 2, Kate goes deeper into how geography as an academic discipline became the foundation for 30 years of culturalization work, how Halo 3's heat maps caught a level design flaw that had nothing to do with culture but everything to do with user experience, and how her SetJetters app is partnering with film commissions to turn movie fans into cultural tourists. Her challenge to listeners: go somewhere amazing, take a picture, and never post it anywhere. This is Episode 18 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    52 min

  2. 6D AGO

    #017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]

    Age of Empires was banned in South Korea for depicting a Japanese invasion that the government said never happened. Microsoft had to patch the game to reverse history. An Xbox game shipped with Quran chanting in an audio file and became front-page news across the Middle East. Kate Edwards, a 30-year gaming industry veteran who has worked on nearly 270 titles including Call of Duty, Halo, and Fable, shares these stories and more from a career spent as the conscience on game development teams, catching the cultural, political, and religious landmines that translation alone will never find. She also talks about her filming location app SetJetters, sneaking onto the MASH set as a teenager, and why Mark Twain's quote about comparison being the death of joy is the best career advice she's ever received. This is Episode 17 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    42 min

  3. APR 6

    #016: Driving the User-centric Uber Experience with Renato Beninatto

    Uber asked Nimdzi Insights to audit their translation vendors. The finding: the vendors were not the problem. Uber was. Four people were touching every translation across 40 languages, and one program manager had 17 meetings a week. Nimdzi Chairman Renato Beninatto walks through the full case study of how a user perception study, inspired by watching his mother use Uber in Brazil without ever realising the app was translated, led to $4 million in annual savings and fundamentally changed how Uber thinks about translation quality. The conversation also covers how Airbnb became the first major company to go machine translation first for user-generated content, and why asking why five times gets you from symptoms to root causes. This is Episode 16 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    49 min

  4. APR 1

    #015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt

    When a project manager in Canada's far north opened Windows and saw the Start button in Inuktitut for the first time, he called his Microsoft counterpart close to tears. Soren Eberhardt, Senior Product Manager at Microsoft, led that project and dozens like it, localising Windows into Swahili, Zulu, Tamil, Maori, and Afrikaans for the very first time any major tech company had done so. He also had to find a qualified Klingon translator (who turned out to sit on the Klingon Language Board). The conversation covers 27 years of localisation at Microsoft, why the OK hand gesture can get you in trouble in Brazil, how Google Maps nearly sparked a border conflict, and the geocultural review process Microsoft built to catch problems before they ship. This is Episode 15 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    41 min

  5. MAR 30

    #014: Localisation, Technology and the Gartner Hype Cycle with Josef Kubovsky

    A gaming company gets 100,000 downloads in Indonesia but invests ten times more in Norwegian localisation. Why? Because 300 Norwegian users actually pay. Nimdzi Insights CEO Josef Kubovsky uses stories like this to explain why localisation teams deserve a seat at the strategy table, not at the end of the production chain. The conversation covers the Gartner Hype Cycle applied to AI in translation, why there are now over 1,000 language technologies and ChatGPT is just the latest in a 80-year lineage, and Josef's argument that localisation is the cheapest way to test whether a new market will work before you open a single office. This is Episode 14 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    36 min

  6. MAR 25

    #013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee

    85% of Australia's marketing industry comes from Anglo-European backgrounds. Almost 50% of the population was born overseas or has a parent who was. LEXIGO Head of Strategy Tony Lee unpacks why that gap matters, breaking down the four types of cultural communication from monocultural through to intercultural, and why translation should be at the beginning of a campaign rather than bolted on at the end. The conversation also covers why marketers are storytellers building universes, how the Barbie movie shows brand legacies can evolve, and Tony's practical steps for businesses wanting to move beyond the monocultural default. This is Episode 13 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    41 min

  7. MAR 23

    #012: Promoting Diversity and Inclusivity- Intercultural Dialogue, Self-Awareness, and Global Perspectives with Lisa Tribuzio

    Social worker Lisa Tribuzio has spent 25 years working at the intersection of culture, language, faith, and systemic access across Australia. In this conversation, she unpacks what diversity actually means beyond the corporate definition, why self-awareness is a recognised professional skill and not a fluffy concept, and how moving from unconscious bias to conscious inclusion changes the way organisations engage with their communities. Lisa also shares the story of being adopted by a Syrian family on a bus for three days and a Bedouin sheikh in the Sinai who refused payment for a four-day desert tour because she was a guest and a traveller. This is Episode 12 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    42 min

  8. MAR 18

    #011: Technology, Social Psychology, and Work-Life Balance in Localization with Ewandro Magalhaes

    Former UN Chief Interpreter Ewandro Magalhães returns for Part 2 to tackle three big topics: the social psychology of managing hundreds of interpreters from different cultural backgrounds at the United Nations, how remote interpretation technology saved the language industry when the pandemic hit, and why the modern obsession with productivity is fundamentally broken. Ewandro shares the practical lessons from his workshop on what chief interpreters wish freelancers knew, the cautionary tale of the Titanic's wireless radio, and Brazilian entrepreneur Ricardo Semler's philosophy of preparing to die every Thursday so you never postpone what matters. This is Episode 11 of Beyond Translation: The Native Experience Podcast, produced by LEXIGO. New episodes weekly. Visit lexigo.com for more.

    44 min
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About

Beyond Translation: The Native Experience Podcast explores multicultural communication, translation and culturally diverse engagement in Australia and beyond. Each episode features experts sharing real stories and practical insights on multicultural campaign strategy, CALD community engagement, localisation and culturally responsive communication across government, healthcare, and enterprise. Produced by LEXIGO, Australia's trusted translation and multicultural communication agency with triple ISO certification and NAATI Certified Translators across 171 languages. Learn more at lexigo.com

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