Inside the Creator Economy

Jim Louderback

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Trying an AI version courtesy of NotebookLM

5월 19일

YouTube Forgot This at Brandcast

This week, the glaring gap in YouTube’s global strategy, dig into MrBeast’s high-stakes Saudi adventure, and explore the latest podcasting power plays. Plus, insights on the evolving world of search and a big win for creators and capital. Dive in for the details.

13분
5월 12일

The New Creator Playbook - How to Thrive in the Age of AI

This Week: An AI pug went viral, foreshadowing the future of online video. I lay out a path forward and profile a potential solution - for at least some creators. Two industry titans debuted new metrics hoping to snare brands and buyers. Plus, two fascinating research studies, one focused on beauty and the other on LinkedIn creators and much, much more!

16분
2024. 10. 07.

Scary New Gatekeepers

Formerly Open Tech Companies Now Tightly Control Access to the Latest Breakthrough Media Technologies AI generated via Google's NotebookLM This newsletter from Jim Louderback, a creator economy expert, covers the week’s biggest developments in the world of online content creation. The newsletter explores the growing influence of AI video generators and how they are being adopted by companies like Meta and YouTube. It also looks at the rising popularity of niche fandoms, particularly on platforms like TikTok, and examines the ongoing debate about whether social media is becoming too reliant on AI-powered features. The newsletter concludes with news from companies like TikTok, Snap, and YouTube, as well as insights into the creator economy from various industry experts.

7분
2021. 10. 18.

How James Bond Helped me Make Sense of the Facebook (and Twitch and TikTok) "problems"

Shaken Not Stirred Coinkydink or Not? All of Facebook's properties go down due to networking "configuration changes". Then TikTok goes out for a few hours. Shortly after, a massive Twitch hack due to a "server configuration change" releases just about everything of note from the streamer including source code, earnings for top streamers and much more. To quote Bond super-villian Goldfinger, "Once is happenstance. Twice is coincidence. The third time its enemy action." Wheel of Snapchat! It started out so well – Snapchat spent a million dollars a day to get creators to post short videos on Spotlight. But it didn’t last long. Now instead of paying creators outright it plans to enter them into a raffle instead. In other words, if you make great Snap Spotlight content, you earn the right to maybe, possibly, perhaps win a few bucks. Imagine if I tried that at VidCon. “Hey team, love all the great work you’re doing! You’ll all be entered into my ‘VidCon Challenge’, where one lucky employee actually gets paid each week”. That won’t fly here – and likely won’t incent creators either. Even if they could get Vanna White to hand out the prizes. So much for IGTV. Rewind is Dead too. Facebook encourages hate speech for profit, says whistleblower: The whistleblower behind the leak of an enormous cache of Facebook documents to the Wall Street Journal, Frances Haugen, went public on 60 Minutes on Sunday, revealing more of the inner workings the most powerful social media platform in the world. Revealing her identity on national television, Haugen described a company so committed to product optimization that it embraced algorithms that amplify hate speech. BOOK TOK!

35분
2021. 10. 11.

LinkedIn Pays Creators… sort of - The LatAm Creator Economy - Social Tokens

Linkedin Pays Creators - https://www.linkedin.com/pulse/linkedins-latest-investment-creators-andrei-santalo/ LatAm Creator Economy is super strong but needs more monetization - https://future.a16z.com/latin-america-creator-economy/ The Future of Social Tokens and the creator economy - https://digitalnative.substack.com/p/social-tokens-and-creator-centric Good News from the Pandemic - https://digiday.com/media/football-has-lost-its-soul-how-copa90-is-repositioning-itself-around-the-creator-economy/ Roblox rolls out age verification system - Roblox will start verifying the age of teenage players - The Verge Creator Marketing Survey and Report - The Creator Economy Survey by The Influencer Marketing (globenewswire.com) TikTok Parent limits kids usage in China - TikTok parent ByteDance adds time limit for kids under 14 on its video app in China - The Verge

43분
2021. 09. 27.

Episode 16 - The Facebook Files, NFTs for sponsorships, The Kids Are Not Alright

Podcaster Shaan Puri is launching an experimental 1 of 1 NFT/// This is an experimental 1 of 1 NFT. This token gives the holder the right to 5 minutes of airtime on the My First Million Podcast. THE FACEBOOK FILES - Wall Street Journal Facebook Inc. knows, in acute detail, that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands. That is the central finding of a Wall Street Journal series, based on a review of internal Facebook documents, including research reports, online employee discussions and drafts of presentations to senior management. Disturbing Portrait of TikTok Celebrity: The reality TV show starring Charli D’Amelio and family dropped a week ago, and it paints a disturbing portrait of how fame twists and assaults vulnerable teens.

43분
2021. 09. 15.

Crypto Punks Go Hollywood

The CryptoPunks are going Hollywood. - https://www.hollywoodreporter.com/business/digital/uta-cryptopunks-nft-film-tv-vieo-games-1235005392/ The red-hot NFT crypto-art project from Larva Labs has signed with United Talent Agency for representation across film, TV, video games, publishing, and licensing. UTA will also represent Meebits and Autoglyphs, two other crypto-art projects created by Larva Labs. The Power of Protest - Can Twitch Streamers Taking a day of make a difference? - TIKTOK is NOT Bigger than YouTube - TikTok reportedly overtakes YouTube in US average watch time - The Verge Apple Muzzles Internal Slack - https://www.theverge.com/2021/8/31/22650751/apple-bans-pay-equity-slack-channel TikTok Finally Releases an API - Creator Marketplace API Not sure why Instagram needs a quarterly magazine, but “Instagram Insider Fall 2021” is out.

36분
2021. 08. 30.

A Mercenary, a Barbarian and a Thumbnail walk into a Room….

YouTube Killing Off the Thumbnail: If you’re a YouTuber, you’ve likely stressed over the perfect thumbnail for your video. Consultants, A/B testing tools, and even sessions at VidCon have helped countless creators optimize for clickability. But it looks like the thumbnail is being upstaged –– at least in search –– by auto-generated chapters and time-stamped images. Sounds good for users, but somewhere Jeremy Vest is tearing his hair out. Head of Instagram Adam Mosseri visits Bloomberg Technology to talk to Emily Chang about new products features, the booming creator economy, and the role social media platforms play in content moderation - mostly around video first content & new features. This interesting 12min of video covers a big swathe of information on Instagram & where it's heading. What really intrigued me was the "Insta for kids" bit at th 7min mark. Kids under 12... how do you make this safe & build it for parents to really be able to monitor kids' time on site & safety when parents are already frazzled & phone addicted? HOW DO WE SET KIDS UP FOR SUCCESS & MENTAL HEALTH & SAFETY ONLINE IN A WORLD WHERE THEY'VE NEVER KNOWN ANYTHING OTHER THAN BEING CONNECTED THROUGH SOCIAL MEDIA? WHAT ARE THE RIGHT STEPS TO TAKE? When Creator Funds Run Dry? Everyone from TikTok and YouTube to Instagram and Snap has proudly announced their multi-million-dollar funds to lure creators to their platforms. But the lessons of the First Punic War still stand: when you buy a mercenary army, you have to keep paying up. Snap, alas, is learning this lesson the hard way. Has the world gone QAIQAI... WHAT THE FLUF?! The future of brands is in the metaverse! Rabbit faceGlobe with meridians. FLUFs are designed to be interactive and dynamic multi-media avatars, adapting to relevant content. So who do you think will be the first major brand to buy a FLUF? Facebook may be forced to sell Giphy one year after buying it | Ars Technica https://www.theguardian.com/fashion/2021/aug/12/being-too-aspirational-is-repellent-now-the-rise-of-the-genuinfluencers No one wants to invest in OnlyFans https://hypebeast.com/2021/8/tyga-deletes-onlyfans-launches-myystar

36분

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Jim Louderback
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2021년 - 2025년
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Inside the Creator Economy