The Next Big Thing

Godfred Akpan

"The Next Big Thing" is a podcast that explores the latest trends and developments in technology and entrepreneurship. Hosted by Werun Technology, a software company creating value through developing simple software, the podcast brings together thought leaders, innovators, and entrepreneurs from a range of industries to discuss the challenges and opportunities facing the tech industry today.

  1. Digital Skills you should learn NOW: Digital Marketing and SEO

    02/05/2025

    Digital Skills you should learn NOW: Digital Marketing and SEO

    Digital Marketing and SEO in 2025: Why They Matter Digital marketing and SEO (Search Engine Optimization) are crucial for businesses, brands, and individuals looking to grow online. Here’s why they are more important than ever in 2025: With more businesses shifting online, a strong digital marketing strategy is key to reaching customers, building brand awareness, and increasing sales. SEO helps websites rank higher on search engines like Google, increasing visibility and attracting potential customers without paying for ads. AI-powered tools help marketers analyze data, personalize content, and automate tasks, making campaigns more efficient and effective. Platforms like TikTok, Instagram, LinkedIn, and Facebook continue to be powerful tools for engagement, brand building, and customer interaction. High-quality content (blogs, videos, podcasts) boosts SEO, builds trust, and positions brands as industry leaders. With the rise of voice assistants (Siri, Alexa) and image-based search, optimizing for voice and visual queries is becoming essential. Google Ads, Facebook Ads, and influencer marketing offer targeted ways to reach customers, increasing ROI on marketing efforts. For local businesses, optimizing for Google My Business and local searches is key to attracting nearby customers. Short-form video content (YouTube Shorts, Reels) and mobile-first strategies drive engagement and conversions. With increasing data regulations (like GDPR and CCPA), businesses must focus on ethical, privacy-friendly marketing strategies. Digital marketing and SEO are evolving rapidly, and mastering them in 2025 will help businesses grow, stay competitive, and maximize their online success. 🚀

    4 min
  2. Digital Skills you should learn NOW: Blockchain development

    02/03/2025

    Digital Skills you should learn NOW: Blockchain development

    Why You Should Learn Blockchain in 2025 Blockchain technology is transforming industries beyond just cryptocurrency, making it a valuable skill in 2025. Here’s why you should consider learning it: High Demand for Blockchain Professionals – Businesses are actively seeking blockchain developers, analysts, and security experts. The demand is outpacing supply, leading to lucrative job opportunities. Expanding Use Cases – Beyond finance, blockchain is revolutionizing industries like healthcare, supply chain management, real estate, gaming, and digital identity verification. Decentralization & Security – With increasing concerns about data privacy and security, blockchain offers a transparent and tamper-proof way to store and share information. DeFi and Web3 Growth – The rise of decentralized finance (DeFi) and Web3 applications is reshaping the internet, making blockchain knowledge essential for future developers and entrepreneurs. Career & Business Opportunities – Whether you're a developer, entrepreneur, or investor, blockchain opens up opportunities to create decentralized apps (dApps), smart contracts, and innovative financial solutions. Government & Enterprise Adoption – More governments and large corporations are integrating blockchain into their operations, indicating its long-term relevance. Future-Proof Skill – As technology evolves, blockchain will play a crucial role in finance, security, and digital transactions, making it a valuable skill for the future. In 2025, learning blockchain isn’t just an option—it’s a strategic move for career growth, innovation, and staying ahead in the tech industry. 🚀

    3 min
  3. Digital Skills you should learn NOW: Cloud computing

    01/27/2025

    Digital Skills you should learn NOW: Cloud computing

    Why Learn Cloud Computing in 2025? Cloud computing continues to evolve, making it an essential skill for IT professionals and businesses alike. Whether you're an aspiring tech professional or a business owner, here’s why learning cloud computing in 2025 is crucial: With the rapid adoption of cloud services across industries, companies are looking for professionals skilled in cloud technologies such as AWS, Azure, and Google Cloud. Job roles like cloud engineers, architects, and security specialists are in high demand, offering lucrative salaries and career growth. Organizations are shifting to cloud platforms to reduce costs associated with hardware, maintenance, and infrastructure. Learning cloud computing can help businesses optimize their operations and reduce IT expenses. Cloud services facilitate seamless remote work, allowing employees to collaborate in real time from anywhere. Skills in cloud-based tools (e.g., Microsoft 365, Google Workspace) are increasingly valuable for managing distributed teams. Cloud computing provides businesses with the flexibility to scale resources up or down based on demand. Understanding how to leverage cloud scalability ensures efficient resource management and better customer service. As cybersecurity threats increase, cloud providers invest heavily in security solutions. Learning cloud security, identity management, and compliance standards will be critical for safeguarding sensitive business data. Cloud platforms are the foundation for cutting-edge technologies like artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and big data analytics. Mastering cloud computing enables you to work on innovative projects and stay ahead in the tech landscape. Businesses are adopting multi-cloud and hybrid cloud strategies to avoid vendor lock-in and ensure redundancy. Knowledge of integrating multiple cloud providers can open up new opportunities in IT consulting and management. Obtaining cloud certifications such as AWS Certified Solutions Architect, Microsoft Azure Administrator, or Google Cloud Professional can validate your expertise and boost your resume in the competitive job market. Cloud providers focus on green computing, helping businesses achieve sustainability goals by reducing carbon footprints and energy consumption. Learning about eco-friendly cloud solutions aligns with corporate social responsibility trends. For entrepreneurs and startups, cloud platforms offer cost-effective solutions to launch and scale businesses with minimal initial investment. Learning cloud technologies can help you turn ideas into reality faster. ConclusionLearning cloud computing in 2025 is not just a trend—it's a strategic move for career growth, business efficiency, and staying relevant in the digital era. Whether you're in IT, business management, or an entrepreneur, cloud skills will empower you to leverage technology effectively.

    3 min
  4. Digital Skills you should learn NOW: Data Science and Analytics

    01/24/2025

    Digital Skills you should learn NOW: Data Science and Analytics

    Why You Should Learn Data Science and Analytics in 2025 In today's data-driven world, organizations are leveraging data science and analytics to gain insights, make informed decisions, and stay competitive. Here are key reasons why learning data science and analytics in 2025 is a smart move: Organizations across industries generate vast amounts of data daily. Businesses rely on data-driven strategies to improve operations, optimize customer experiences, and drive innovation. Learning data science and analytics equips you with the ability to extract valuable insights from data. The demand for data professionals continues to rise, with companies seeking skilled data analysts, data scientists, and business intelligence professionals. Industries like healthcare, finance, retail, and technology need experts who can interpret complex data and provide actionable insights. Data-related careers offer some of the highest salaries in the tech industry. Roles such as data analyst, data scientist, machine learning engineer, and business intelligence analyst come with competitive pay and growth potential. Businesses no longer rely on gut feelings; they use data to make strategic decisions. Learning data analytics allows you to apply statistical models and machine learning algorithms to improve business efficiency and profitability. Data science and analytics are not limited to the tech sector. They are used in healthcare (predictive analytics), marketing (customer segmentation), finance (fraud detection), sports (performance analysis), and more. This opens up diverse career opportunities. Data science fosters problem-solving and critical-thinking skills by encouraging you to analyze patterns, detect anomalies, and create predictive models. These skills are valuable across all domains. Data science plays a crucial role in automating processes and enhancing artificial intelligence applications. By understanding data science, you can contribute to developing AI-driven solutions that optimize workflows and improve decision-making. With the increasing demand for data professionals, freelancing and consulting opportunities are abundant. Businesses of all sizes are looking for data experts to help them understand and utilize their data effectively. Data analysts and scientists influence business strategy by providing insights that shape marketing campaigns, operational efficiencies, and customer engagement strategies. Your work can directly impact an organization’s success. With the rise of tools such as Python, R, Power BI, and Tableau, it’s easier than ever to learn and apply data analytics. Many online courses and resources are available to help you build your skills efficiently.

    4 min

About

"The Next Big Thing" is a podcast that explores the latest trends and developments in technology and entrepreneurship. Hosted by Werun Technology, a software company creating value through developing simple software, the podcast brings together thought leaders, innovators, and entrepreneurs from a range of industries to discuss the challenges and opportunities facing the tech industry today.