The Next CMO

Planful
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The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

  1. People, Purpose, and Performance with Melissa Puls of Ivanti

    04/11/2025

    People, Purpose, and Performance with Melissa Puls of Ivanti

    After 30 years in marketing, Melissa Puls, CMO and SVP, Customer Success & Renewals at Ivanti, has seen it all: the highs, the lows, and the evolution of marketing itself. In this episode, she shares how she’s built her career around people-first leadership, purpose-driven strategy, and performance that actually moves the business forward. Melissa breaks down why B2B and B2C are outdated concepts, why it’s time to think “business-to-human,” and how aligning marketing, customer success, and renewals can transform growth. She also opens up about lessons learned from failure, how AI is reshaping efficiency and personalization, and why transparency and data-driven decisions are a CMO’s real superpowers. Whether you’re a rising marketing leader or a seasoned exec, this episode delivers practical insights on building teams, earning trust, and driving measurable impact across the entire customer lifecycle.

    48 phút
  2. Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8

    12/09/2025

    Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8

    What if marketing didn’t just support company strategy, but shaped it from the start? 8x8 CMO Bruno Bertini breaks down how today’s marketing leaders can elevate their role through goal-driven alignment, end-to-end customer experience, and real-world applications of AI. Bruno shares his approach to building marketing-led OKRs, driving measurable outcomes like LTV and retention, and using AI to streamline enrichment, targeting, and creative production. It’s a must-listen for CMOs who want to operate as true business leaders and make marketing central to growth.

    35 phút
  3. Growth, Autonomy, and Thriving in Private Equity with Meghann McNally of Wrench Group

    01/08/2025

    Growth, Autonomy, and Thriving in Private Equity with Meghann McNally of Wrench Group

    How do you thrive in private equity while maintaining local autonomy and driving growth? Meghann McNally, CMO of Wrench Group, shares her unique approach to leading marketing in a fast-growing, private equity-backed company. From scaling brand strategies in 27 markets across 14 states to navigating the challenges of a male-dominated industry, Meghann emphasizes the importance of hands-on leadership and data-driven decision-making. She also reveals how fostering curiosity, maintaining local connections, and balancing efficiency with personal touch have been key to Wrench Group’s success.

    33 phút
  4. Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

    10/07/2025

    Navigating Mergers, Scaling Teams, and Leading With Transparency with Benoit Skinazi of Equativ

    What does it take to merge companies, scale globally, and lead with clarity in times of change? Benoit Skinazi, CMO of Equativ, shares lessons from his journey founding a company, navigating two major mergers, and growing to a 750-person global team. Benoit unpacks how transparency, trust, and storytelling helped align teams across cultures and time zones, why CMOs must balance short-term impact with long-term brand building, and how empowering high-performing teams drives sustainable growth.

    31 phút
  5. Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud

    26/06/2025

    Leading Through Change and Building Resilience with Alice Palmer of InvoiceCloud

    What does it take to lead marketing across multiple industries—and stay ahead of the curve? Alice Palmer, CMO of InvoiceCloud, shares how she’s built a successful career across creative tech, cybersecurity, and digital payments by embracing change, trusting her gut, and staying laser-focused on impact. She dives into leading marketing in PE-backed environments, executing a six-month rebrand under a legal deadline, and using AI for synthetic persona testing and funnel optimization. Along the way, Alice reflects on how parenting lessons—like prioritization and adaptability—have sharpened her leadership style and strategic instincts.

    41 phút
  6. Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

    11/06/2025

    Building Marketing Campaigns That Stick with Dimitri Vlachos of Spacelift

    What makes a campaign truly effective? In this episode of The Next CMO Podcast, host Scott Todaro speaks with Dimitri Vlachos, CMO of Spacelift, to explore what it really means to run strategic, measurable campaigns. With over 15 years of marketing experience, Dimitri shares his perspective on aligning with sales, empowering SDRs, and avoiding reactive, jargon-heavy approaches. They discuss the importance of building momentum beyond product launches, creating campaigns with clear goals, and developing post-acquisition strategies that stick. From lessons learned to advice for aspiring CMOs, this episode is packed with insights for marketing leaders at every stage.

    33 phút
  7. Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

    16/04/2025

    Measuring Brand ROI and Selling a Feeling with Jasper Martens of PensionBee

    What does it take to turn a complex product into a brand people trust—and even love? In this episode, Jasper Martens of PensionBee shares how he did it. From launching with little more than an idea to leading marketing through major growth milestones, Jasper unpacks the strategies behind emotional connection, customer advocacy, and bold brand plays. Whether you're in B2C or B2B, his perspective offers practical lessons on scaling with purpose, embracing feedback, and building a brand that truly resonates.

    41 phút
  8. Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner of AffiniPay

    20/03/2025

    Mastering the First 90 Days, Aligning with Business Goals, and Driving Measurable Impact with Nate Skinner of AffiniPay

    Stepping into a CMO role? Your first 90 days can make or break your success. In this episode of The Next CMO, host Scott Todaro talks with Nate Skinner, CMO of AffiniPay, about how to navigate this critical transition, align marketing with business goals, and drive measurable impact. Drawing from leadership roles at AWS, Oracle, and Salesforce, Nate shares insights on financial responsibility, understanding customers over competitors, and building a high-performing team. They also dive into AI’s role in marketing, key performance metrics, and the biggest pitfalls CMOs should avoid.

    36 phút
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Giới Thiệu

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies.

Thông Tin

  • Nhà sáng tạo
    Planful
  • Năm hoạt động
    2019 - 2025
  • Tập
    133
  • Xếp hạng
    Sạch
  • Bản quyền
    © Planful
  • Trang web chương trình
    The Next CMO