6 episodes

My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.

The Nopalera Podcast Sandra Velasquez

    • Business
    • 5.0 • 5 Ratings

My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.

    Ep. 6 Building a team. You can't do it all.

    Ep. 6 Building a team. You can't do it all.

    Connect with Nopalera
    https://my.captivate.fm/www.nopalera.co (Website)
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Join Sandra's Newsletter)
    https://www.sandraliliavelasquez.com/ (Submit a business question)

    • 10 min
    Ep. 5 Systems- The necessary unsexy backend. Here's my tech stack.

    Ep. 5 Systems- The necessary unsexy backend. Here's my tech stack.

    My tech stack (as of today)
    Later.com for social media scheduling
    Slack for team communication
    Currently using Shopventory for inventory management in Shopify because it can track multiple locations as well as raw and finished goods.
    Quickbooks
    Tax Jar for sales tax collection and filing
    Shopify
    Gusto for payroll
    Zendesk for customer support tickets
    Connect with Nopalera
    https://my.captivate.fm/www.nopalera.co (Website)
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Join Sandra's Newsletter)
    https://www.sandraliliavelasquez.com/ (Submit a business question)

    • 11 min
    Ep. 4 How being a musician prepared me for being an entrepreneur..

    Ep. 4 How being a musician prepared me for being an entrepreneur..

    Connect with Nopalera
    https://my.captivate.fm/www.nopalera.co (Website)
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Follow Sandra)
    https://www.sandraliliavelasquez.com/ (Join Sandra's Newsletter)

    • 10 min
    Ep. 3 Launching without funding.

    Ep. 3 Launching without funding.

    Other Funding Sources
    https://go.thesmbx.com/invest/?utm_source=googleandutm_medium=cpcandutm_campaign=SMBX-branded-keywords-september-2021andutm_content=branded-keywords-ad-1andutm_term=branded-keywordsandutm_term=smbxandutm_campaign=SMBX-branded-keywords-september-2021andutm_source=adwordsandutm_medium=ppcandhsa_acc=6811423545andhsa_cam=14660093993andhsa_grp=130008721129andhsa_ad=546062566057andhsa_src=gandhsa_tgt=kwd-14081102171andhsa_kw=smbxandhsa_mt=bandhsa_net=adwordsandhsa_ver=3andgclid=CjwKCAjw0a-SBhBkEiwApljU0g7EjSFQAc_hahL2B7IP05OCwQ9e2rfd-KSp9hjQC3dBYmLjWPIHyBoCA94QAvD_BwE (SMBX)
    https://www.embercompany.co/ (Ember Co)
    https://www.kickfurther.com/ (Kickfurther)
    https://www.settle.com/ (Settle)
    https://assembledbrands.com/ (Assembled Brands)
    https://circleup.com/ (Circle Up)
    https://enrichher.com/ (EnrichHer)
    https://www.wayflyer.com/ (WayFlyer)
    https://7figuresfunding.com/ (7Figures)
    Connect with Nopalera
    https://my.captivate.fm/www.nopalera.co (Website)
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Follow Sandra)
    https://www.sandraliliavelasquez.com/ (Submit a business question)

    • 9 min
    Ep. 2 The six pillars of building a brand from the ground up .

    Ep. 2 The six pillars of building a brand from the ground up .

    Connect with Nopalera
    https://my.captivate.fm/www.nopalera.co (Website)
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Follow Sandra)
    https://www.sandraliliavelasquez.com/ (Submit a business question)

    • 15 min
    Ep 1: Trailer & Introduction

    Ep 1: Trailer & Introduction

    Connect with Nopalera
    Website
    https://www.instagram.com/nopalera.co (Instagram)
    https://www.facebook.com/nopalera.co/ (Facebook)
    https://www.sandraliliavelasquez.com/ (Follow Sandra)

    • 3 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Regina206 ,

Mad Love & Gratitude

I am happy that the Nopalera podcast exists! As a Chicana, I have been searching for Latinx business podcasts !!!! I love this brand and love Sandra’s stories and wisdom. Thank you Sandra for creating this space! 💜

Top Podcasts In Business

Ramsey Network
NPR
Guy Raz | Wondery
Andy Frisella #100to0
Jocko DEFCOR Network
HBR Presents / Muriel Wilkins

You Might Also Like

Sam Ogborn
Formula Botanica
Akash Mehta
Jannese Torres-Rodriguez
Plurawl
Rachel Rodgers