Loud And Clear

Lerma Agency

Loud and Clear is a marketing and advertising podcast from LERMA/, a cross-cultural agency based in Dallas, TX. Each episode features candid conversations with industry leaders, creatives, strategists, and media professionals about the future of advertising, brand storytelling, digital trends, and multicultural marketing. If you're in advertising—or just obsessed with it—tune in and listen Loud and Clear.

  1. The Price of Precision: Programmatic Trade-Offs with Victoria Garcia Galarza

    HACE 4 DÍAS

    The Price of Precision: Programmatic Trade-Offs with Victoria Garcia Galarza

    In this episode of 'Loud and Clear,' host Francisco Cardenas discusses the complexities of programmatic marketing with Victoria Garcia Galarza, better known as VGG, from Causal. Together, they explore the importance of authentic brand voices, the perceptive capabilities of consumers, and the challenges of measuring business outcomes over media metrics. Victoria shares insights from her diverse cultural background and her journey in programmatic, from its early days to the current AI-driven landscape. They also discuss the role of AI in creative testing, the significance of transparency and trust with clients, and the evolving impact of retail media networks. The episode emphasizes continuous learning, adaptability, and prioritizing the consumer in digital marketing strategies. Guest: Victoria Garcia Galarza [VGG] Sales Director at Causal Producer:⁠⁠⁠⁠ Victor Cornejo Tell Me More Studios Host: Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/ Music: Rolf Ruiz

    51 min
  2. The Truth About Selling Out, from an Advertising CEO

    15 AGO

    The Truth About Selling Out, from an Advertising CEO

    In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves into the polarities in society, highlighting unexpected collaborations like those of Charles Koch and George Soros, and how taboo trade-offs are navigated in an increasingly divided world. Pedro also shares insights into LERMA/'s work on the He Gets Us campaign and its focus on ideological flexibility and inclusiveness. The conversation also addresses industry trends, the importance of humor in advertising, and the emerging challenges and opportunities presented by AI. Guest: Pedro Lerma, Founder of LERMA/ AGENCY⁠⁠⁠⁠ ⁠⁠ Producer:⁠⁠⁠⁠ Tell Me More Studios in collaboration with Alyssa Udovitsch & Katy Mendez Host:⁠⁠⁠⁠Francisco Cardenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Music: Rolf Ruiz

    31 min
  3. Borderline Genius: Dr. Kimberly Selber Redefines Advertising Education

    22 ABR

    Borderline Genius: Dr. Kimberly Selber Redefines Advertising Education

    In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects. Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community Engagement Producer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠ Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠ Music: Rolf Ruiz

    47 min
  4. Advertising's Tough Love ❤️: Cairo Kenan Marsh on Reviving Industry Passion

    2 ABR

    Advertising's Tough Love ❤️: Cairo Kenan Marsh on Reviving Industry Passion

    In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising. Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world. Guest:⁠⁠ Cairo Kenan Marsh, Founder & Executive Partner at relativ* Producer:⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠ Host:⁠⁠Francisco Cardenas⁠⁠, Principal of Digital and Social Strategy at ⁠⁠LERMA/⁠⁠ Music: Rolf Ruiz

    59 min
  5. Kathy Hines is back: Building Authentic Connections and Future-Proofing Your Brand

    11 FEB

    Kathy Hines is back: Building Authentic Connections and Future-Proofing Your Brand

    Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business. Guest:⁠Kathy Hines⁠,Founder and Chief Marketing Officer, Blu Moon Ltd Producer:⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at⁠LERMA/⁠ Host:⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at⁠LERMA/⁠ Music: Rolf Ruiz

    48 min
  6. Small Business, Big Impact: How to Get Noticed with Mickie Kennedy

    28/12/2024

    Small Business, Big Impact: How to Get Noticed with Mickie Kennedy

    Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business noticed. We discuss the power of story-based press releases, the importance of emotional connection, and how to leverage industry surveys to generate earned media. Learn how to stand out from the crowd and make your message heard, even with a small budget. Tune in to learn PR secrets that big brands are missing! Guests: Mickie Kennedy, CEO of eReleases. Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠S.A. De C.V.

    42 min
  7. Work is Dead. Long Live Work! The Age of Debossification with Rishad Tobaccowala

    25/11/2024

    Work is Dead. Long Live Work! The Age of Debossification with Rishad Tobaccowala

    Is your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution? Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work. Host Francisco Cardenas gets the inside scoop on why clinging to traditional work structures is like bringing a typewriter to a TED Talk. Rishad, a self-proclaimed disruptor, argues that companies are sleepwalking into obsolescence if they don't embrace radical changes in how, where, and WHY we work. Get ready for some serious truth bombs about: Why "debossification" is the future and how to navigate a world where talent calls the shots. Why AI is about to eat your lunch (and how to ensure it's delicious). Why the office is becoming as relevant as a fax machine (and what exciting alternatives are emerging). This episode is a wake-up call for anyone who feels trapped in a work rut. Rishad Tobaccowala's radical vision will inspire you to rethink your career, your company, and your entire approach to work. Guest: ⁠Rishad Tobaccowala, Author and Business Leader⁠ Produced: ⁠Rolf Ruiz, Digital Strategist and Creative Technologist LERMA⁠ Hosts and Intro: ⁠Francisco Cardenas, Principal Digital Strategy LERMA⁠

    57 min
  8. From Powerless to Powerful: Navigating the Political Landscape of Branding with Julie Ross

    14/11/2024

    From Powerless to Powerful: Navigating the Political Landscape of Branding with Julie Ross

    In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands, not only react to, but also shape cultural and political narratives. Julie shares five key risks facing brands today—from the divisive effects of "red and blue branding" to the challenge of avoiding political entanglements—as well as strategies for brands to thrive amidst these pressures. The conversation includes practical advice on how brands can “check the political weather,” activate scenario planning, and find their unique stance without becoming political pawns. Tune in for a thought-provoking discussion on brand resilience and adaptation in today’s unpredictable sociopolitical climate.⁠ Whitepaper Link. ⁠ (designer: Gray Needham) Guests: ⁠Julie Ross⁠, Director of Cultural Fluency at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (jross@lermaagency.com) Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠S.A. De C.V.⁠

    1 h y 13 min
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Loud and Clear is a marketing and advertising podcast from LERMA/, a cross-cultural agency based in Dallas, TX. Each episode features candid conversations with industry leaders, creatives, strategists, and media professionals about the future of advertising, brand storytelling, digital trends, and multicultural marketing. If you're in advertising—or just obsessed with it—tune in and listen Loud and Clear.

Información

  • Creador
    Lerma Agency
  • Años de actividad
    2019 - 2025
  • Episodios
    57
  • Clasificación
    Explícito
  • Copyright
    © Lerma Agency
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    Loud And Clear