The NOW Gen

The NOW Gen
  • 5.0 (1)
  • MARKETING
  • CADA SEMANA
The NOW Gen

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

  1. Grace Kao on How Audio Marketing is Redefining Brand Connections

    19/12/2024

    Grace Kao on How Audio Marketing is Redefining Brand Connections

    We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery.With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at Cannes and a spot on Adweek’s Top 50 Indispensable Business Leaders list.In this episode, you wil...

    27 min
  2. EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta

    18/11/2024

    EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta

    In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and digital transformation, Kunal shares invaluable lessons learned from his career across industries, countries, and cultures.💡 Topics we cover:Key lessons from the CPG industry for global brand success 🌍How cultural nuances shape marketing strategies ✨The fu...

    34 min
  3. E155 | Mastering Media Strategy with Michelle Kircher-Weiskittel

    05/09/2024

    E155 | Mastering Media Strategy with Michelle Kircher-Weiskittel

    Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her expertise on the evolving landscape of media strategy.Join us as Michelle delves into:The powerful combination of creativity and data in shaping successful media strategies.How retail media networks are transforming brand growth opportunities.Best practices for optimizing media op...

    25 min
  4. E154 | TikTok is Redefining Brand Engagement in the Digital Age by Sofia Hernandez from TikTok

    13/05/2024

    E154 | TikTok is Redefining Brand Engagement in the Digital Age by Sofia Hernandez from TikTok

    In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok. Sofia shares invaluable insights from her unconventional career path to her influential role at one of the world's leading social media platforms. Through her perspective, we explore the evolution of marketing in the tech and advertising sectors, emphasizing the importance of diversity and flexibility in team composition for fostering innovation and staying ahea...

    35 min
  5. E153 | Empowering Innovation with Lauren Sallata, CMO of Ricoh USA

    27/03/2024

    E153 | Empowering Innovation with Lauren Sallata, CMO of Ricoh USA

    Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem. 🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowge...

    21 min
  6. E152 | The Landscape of Consumer Engagement with Úrsula Mejía Melgar, Marketing Director at Diageo

    04/03/2024

    E152 | The Landscape of Consumer Engagement with Úrsula Mejía Melgar, Marketing Director at Diageo

    Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you're a marketer eager to adapt to the shifting paradigms of consumer behavior or a business leader looking to stay ahead of the curve, this episode is pa...

    29 min
  7. Special Episode - Unleashing Speed: Insights from Industry Experts at CES 2024

    20/02/2024

    Special Episode - Unleashing Speed: Insights from Industry Experts at CES 2024

    We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological advancements presented at CES 2024. #speed #CES2024 #AI #Tech🔗 Stay in touch with TheNowGen!🎥 YouTube Channel - / thenowgen1342📸 Instagram - / thenowgenpodcast💻 Website - thenowgen.121corp.com/podcast/👥 Linkedin - linkedin.com/company/79599229/

    24 min
  8. Special Episode 150 "Building Brands with Personality is Nick Horan’s CX Strategy"

    03/10/2023

    Special Episode 150 "Building Brands with Personality is Nick Horan’s CX Strategy"

    The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121's, our sponsor, studio hub in Guadalajara, Mexico. From Nick Horan's remarkable background and expertise i...

    34 min
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Acerca de

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

Información

  • Creador
    The NOW Gen
  • Años de actividad
    2021 - 2024
  • Episodios
    37
  • Clasificación
    Apto
  • Copyright
    © 2024 The NOW Gen
  • Mostrar sitio web
    The NOW Gen

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