John and Brian have seen the effects of misalignment from the selling and managing side for the last 50 years combined. In their past positions, they experienced a lack of alignment between departments, inconsistent hiring, lack of onboarding and training, management in place of leadership and unrealistic goals. Having built successful teams and consistently crushed revenue goals, they decided to step up to help businesses identify and fix the broken cogs holding them back from reaching their full potential. Join John and Brian for an unfiltered approach to calling out issues plaguing sales organizations and the strategies to overcome them. New episodes every week!
Deanna Kuempel was born & raised in the Chicagoland area, and studied Business & Accounting at Harper College. Prior to meeting her husband, she had a small event planning business & offered personal training services. She went on to become VP of Key Accounts & Business Operations for a $20million dollar transmission remanufacturing facility with 150 employees simultaneously running 4 other entities (3 commercial real estate holding businesses & 1 installation arm for their manufactured transmissions) for 10yrs. Prior to a life-changing event she closed one of the largest contracts in her career with the State of South Carolina for 5yrs, valued at $20million. Deanna founded Deanna Marie Label in 2017- she designed, produced and launched 3 collections over the course of a few years. She was on the runway in Rhode Island at StyleWeek, and was a finalist for StyleChicago for the Cadillac Design Challenge. She ended her fashion adventure with her last collection at a large runway charity event against Human Trafficking at Stan Mansion in Chicago. Deanna joins the show to share insight into her entrepreneurial success. She also discusses overcoming abuse and human trafficking, how she was able to ascend to the top 2% globally as a Podcast host, and why she lives her life label free.
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Marketing Made Simple
Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005. Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way. Tim joins the show to share the 3 Fundamental Marketing Secrets to Stop Wasting Your Time & Money So You Can Take Your Business To The Next Level.
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Your Customer Avatar
Margo White is the No. 1 Expert In Copywriting For Entrepreneurs, and the CEO of Financial Intelligent. 4 years ago, she changed her business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients. Her portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you. Margo joins the show to discuss what role a leader plays in creating a copy, how to communicate your ideas with copywriters, and "narrow down the niche" to get more customers and $$$ for your business.
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Challenge the Status Quo
Jeff Morrill co-founded Planet Subaru, “your undealership,” in 1998, and built it into one of the most successful privately-held car dealerships in the United States. He later started other businesses in automotive retail, real estate, telecommunications, and insurance that generate over $100,000,000 in annual revenue. His achievements in building profitable and ethical companies have been featured in a variety of national media including USA Today, Entrepreneur Magazine, Automotive News, The Boston Globe, and others. Jeff is the author of Profit Wise: How to Make More Money in Business by Doing the Right Thing. He is donating all his royalties to charity. Jeff joins the show to detail how he drastically changed the way business was done in the automotive industry by establishing Planet Subaru. He also discusses the reason he has the most female techs than any other dealership in the country, his take on goal setting & metrics, how businesses can improve their recruiting ads to attract better applicants, and how he corrected the most common mistakes dealerships make.
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The Givers Lifestyle
E.A. Csokolvits is the Founder of Givers University. His humble beginnings were that of the son of a milkman, and at age 16, he started his business career at a commission sales job selling janitorial services to business owners. At the age of 19, E. A. met Sam Robbins, a millionaire business man from Detroit, Michigan who took E. A. under his wing and began to mentor him. His work ethic and focus led him to starting and operating Delta International, which included building an international workforce organization of over 33,000, producing multimillions of dollars in volume. E.A. joins the show to share how to identify takers in your business, and how to distance yourself from their deeds. He also discusses his rapid ascent in the corporate world, what he learned from a major defeat in his life, and why givers earn 3x more than takers.
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Facts Tell, Stories Sell
Dennis Morrison has worked in the Film & TV industry for over 30 years, and has created branded content for top brands, including Diesel, L'Oréal and Red Bull. He’s consulted on numerous video projects for small and large companies, helping them develop their video strategy and build their audience. He also teaches filmmaking and storytelling at international film schools, and does workshops for businesses and professionals who want to communicate authentically and effectively. He’s created a Storytelling based Marketing Platform to help coaches, course creators and small business owners take full control of the marketing and sales in their business. Using the power of storytelling they’re able to confidently attract their ideal audience who want to buy what they offer. Dennis joins the show to discuss his "My Story" Framework - A simple and effective framework that helps you craft and tell your story. The purpose of this framework is to show “Who you are”, aligning your story with what you do and why you do it, as people buy into people, not things. He also discusses The Audience Magnet 7 Step Framework - The one framework that helps you define your path, get clarity on your offer and creates a platform for you to consistently tell stories to attract and engage your ideal audience, so they become your perfect clients and customers.
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Brian knows how to pick guests and keep a conversation moving. He has the rare talent of a host who can interview a guest without going on and on about his own opinions.
I absolutely loved the podcast with Sloane. It was interesting to hear her background, process, philosophy and the work she is doing for women. It was also fascinating to hear some of the questions through an old patriarchal lens so embedded in societies view of successful women. She did an incredible job of flawlessly moving back to the focus of her work and away from deflecting and limiting topics. It’s time to move beyond the limiting thoughts of the perceived limitations and perceptions about how strong women should be with men and just see people like Sloane for who they are...compassionate, authentic people, following their life calling and passions.
Was a guest on the show. Brian is a great host, very professional and insightful. Had an amazing conversation.