111 episodes

The Online Trainer Show is the only official podcast of the Online Trainer Academy / Personal Trainer Development Center.

If you’re a personal trainer, nutrition coach, or gym owner who’s struggling or just starting, you’ll get tangible insights and advice for how to build your successful online career.
But this isn’t one of those boring, stodgy podcasts that’s painful to the ears.

Join us every Tuesday and Thursday where you’ll laugh and learn with Jonathan Goodman, Carolina Belmares, and Ren Jones. And, if you’re lucky, you’ll hear our production manager, Amber Reynolds, chime in and tell everybody what they’re doing wrong.

In this show you will learn about online fitness marketing, online personal training, online nutrition coaching, running a hybrid personal training business, and much more.
Each episode, we’ll tell stories, share examples, discuss how the best are starting, growing, and operating their online fitness and nutrition businesses. This includes software, apps, tools, routines, books, habits, time management tricks, and much more.

The Online Trainer Show Online Trainer Academy

    • Health & Fitness
    • 4.5 • 54 Ratings

The Online Trainer Show is the only official podcast of the Online Trainer Academy / Personal Trainer Development Center.

If you’re a personal trainer, nutrition coach, or gym owner who’s struggling or just starting, you’ll get tangible insights and advice for how to build your successful online career.
But this isn’t one of those boring, stodgy podcasts that’s painful to the ears.

Join us every Tuesday and Thursday where you’ll laugh and learn with Jonathan Goodman, Carolina Belmares, and Ren Jones. And, if you’re lucky, you’ll hear our production manager, Amber Reynolds, chime in and tell everybody what they’re doing wrong.

In this show you will learn about online fitness marketing, online personal training, online nutrition coaching, running a hybrid personal training business, and much more.
Each episode, we’ll tell stories, share examples, discuss how the best are starting, growing, and operating their online fitness and nutrition businesses. This includes software, apps, tools, routines, books, habits, time management tricks, and much more.

    The One Without Ren #110

    The One Without Ren #110

    Today our usual panel, minus Ren, talk about the importance of working and collaborating with other professionals in the online training world.
     
    The Episode: The One Without Ren
     
    Today we are missing our main master of ceremonies but the show must go on! Despite Ren sitting this one out, we have a great conversation about the power of collaboration, networking, and helping out other trainers and peers. There may be some fear attached to referring clients to other businesses, but we strongly believe that this idea of scarcity is based on a false premise. There is so much more to be gained from building these bonds and linking with other like-minded individuals, and you will soon see that there is more than enough business and money to go around!
     
    In This Episode
    A recent post in the OTA group about the power of guest training [0:10:27] How this podcast incorporates different personalities and approaches [0:14:02] The fallacy of competition [0:16:55] Different avenues to explore for your brand and business [0:19:48] Good practices around helping others [0:24:29] Examples of unexpected results from reaching out [0:28:26] Lessons in giving in to generosity [0:32:41]  
    “Don't be afraid to help others. There is actually great benefit from helping others in your world, in your industry.” — Carolina Belmares
     
    Ways to Connect with Other Professionals
    There are so many ways that you can build amazing bridges to other trainers. Think about guest training or providing supplementary services to their clients! There is also the option to share clients and refer people to someone who is perhaps a better fit. We all have different skills and can benefit from bringing these together. There are so many different ways and avenues for making money in this business, so we recommend putting yourself out there and adopting a generous attitude.
     
    Abundance Instead of Scarcity
    Connecting and sharing will bring you many more positive results compared with the supposed immediate loss of business. This mentality around competition and scarcity is generally built around false perceptions anyway, so knowing who is good at certain parts of the game and reaching out to them is most often your best bet. Why not reach out to people you admire? Make new friends and make your social and professional circle bigger! The rewards for this kind of approach can come in many different forms and at unexpected times, further down the road.
     
    Give Freely and Receive Willingly
    Putting yourself in line for the fruits of the labors and a generous attitude does not mean doing everything with a devious or ulterior motive. We think it best to help for the sake of helping, and not to make deals in your head that others might not be aware of. This is another reminder about clear communication, and remember, this is a long-term game so be patient with your networking efforts. Our last message, and a truly powerful one, is to not resist doing nice things for others; when you think of it, do it!
     
    Already at $1,000/month online and want to scale?
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC
     

    • 37 min
    How To Create More Time In Your Business #109

    How To Create More Time In Your Business #109

    Today the team sits down to chat about how you can go about creating more time in your business.
     
    The Episode: How To Create More Time In Your Business
     
    In many forms of freelance and online work, schedules and your time can become a messy concept to deal with. How do you make sure that you are delivering great value to your clients while also avoiding being continually swamped and overcrowding your planner? Listening in today, you will hear a few different strategies and simple methods for staying on top of your time, and how structure and planning can actually lead to more freedom, rather than restraining you!
     
    In This Episode
    The question from the academy that prompted today's discussion [0:16:00] Figuring out what is truly necessary for your clients [0:18:12] Taking note of how you actually spend your time in order to optimize [0:22:41] Setting boundaries and designing your ideal week [0:25:52] The importance of structure to any business or project [0:33:22]  
    “The absolute best way to lift people up is to create unbelievably high standards for them and then give them the opportunity to rise up.” — Jonathan Goodman
     
    Taking the Lead with Your Schedule
    There is usually a way that you can trim the fat from your commitments, and this means going through and taking note of what is absolutely essential to the service you are delivering. Clients usually do not need long weekly phone call check-ins for instance, so anything that falls into that category can be cut from your diary. Communication is also key, as when you are spending time on someone, making sure they know when you need to finish and respecting those deadlines can help a lot.
     
    Set Healthy Boundaries
     
    We recommend gaining some self-awareness around how you actually spend your hours. Using a notebook and jotting down how your days pan out can be quite illuminating in this regard! When we leave things unaddressed, tasks tend to bleed into other times of the day such as the evenings or social time, so try setting out boundaries for yourself. You can even design your dream week, and see what that looks like and if you can achieve it. 
     
    Freedom Within Structure
    The paradox of implementing more structure in your days is that it can actually lead to more freedom! This structure will also grow and change along with your situation, and there will always be tradeoffs that you will have to make. But we recommend putting in place as many benchmarks as possible, these will impact your approach to work and time and will most likely increase your energy for different parts of your day!
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS 
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC
     

    • 44 min
    The Difference Between Building An In-Person and Online Coaching Business #108

    The Difference Between Building An In-Person and Online Coaching Business #108

    Today we get into the differences of an online coaching business, compared with the in-person model.
     
    The Episode: The Difference Between Building An In-Person and Online Coaching Business
     
    As more trainers catch onto the benefits of working online, marketing and business strategies need to reflect these trends. One of the main arguments we make here on the OTA show is that online coaching is not the same as an in-person service, and so there are clear ways in which your methods need to evolve if you are wanting to make this switch. In this episode, we focus on a few elements that are vital to a successfully run online training business and dispel some myths and misconceptions around niching down and your actual selling points. 
     
    In This Episode
    What most people sell when doing in-person training [0:15:29] The challenges of switching from in-person to online [0:20:10] Why narrowing down your target market is not so dangerous [0:25:01] Location bias when working as an in-person trainer [0:28:32] How marketing changes when you move online [0:32:51] Taking your business cues from your own life [0:36:10]  
    “What you can do for somebody in person is much harder to do for them online, it's harder to replicate.” — Jonathan Goodman
     
    What In-Person Coaches Offer
    In-person training is predominantly about making someone feel good while they are working out with you. However, whether in-person or online, you should always be selling the transformation that is possible through your program. The problem is that a lot of people do not do this! Although different customers might look for different things, you need to promote the real value that you offer and double down on that. Online training allows us to focus more on those results as there is less focus on the actual sessions.
     
     
    Switching to an Online Model
    There are a number of challenges that coaches can encounter when making the switch to an online business. Pricing is a big part of making the change, and your mentality towards your prices and value will determine how things work out for you. We urge you to be very conscious of your mindset around this time and try to see if you can catch and curb any limiting thoughts that might be present. Until you do this you will be stuck within those limitations.
     
    Narrowing Down Your Market is a Positive Step
    Trying to serve and help everyone is a fallacy, and will not actually enable greater impact or reach. When you narrow down your lane to something more defined, you usually make it possible to connect with more people, rather than exclude possible clients. Your whole business will evolve over time, so there is no need to overcomplicate things, especially in the beginning. The beauty of online training is that it allows you to drill down on what you really offer, and remove noise and hype from what attracts clients to your business.
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 43 min
    How To Have More Than One Target Market #107

    How To Have More Than One Target Market #107

    Today on the show the focus is how to expand your online coaching business into other target markets.
     
    The Episode: How To Have More Than One Target Market
     
    One of our main messages for students is to identify and focus on a single target market or defined client avatar. But this does not mean that you can never branch out and serve other markets and a broader range of people. This episode is all about how and when you can do this and is also a reiteration of keeping things simple in the beginning. Ultimately you want your online coaching business to grow and change according to your needs and skills, so listening to feedback and staying authentically yourself should be the guiding principles of whatever choices you make. 
     
    In This Episode
    Expanding a target market after the initial phase [0:21:34] Tricky transitions into new areas [0:24:43] Allowing space for organic growth and reinvention [0:29:12] Making appropriate shifts that suit you and your lifestyle [0:30:53] Sharing the unique and quirky parts of yourself [0:34:42]  
    “When you are starting, you need a competitive advantage, you need something that is going to give people a reason to take a shot on you.” — Jonathan Goodman
     
    The First Steps
    As we often say, keep it simple when you are starting out, and this means focusing on one target market! Once you have an established customer base in a market, you can begin to consider expanding it, or approaching other demographics. This is not a necessity, and it is completely acceptable to stay in your lane and never leave, it is up to you! What you definitely do not want to do is mess things up by trying to juggle more than you can handle.
     
    The Problem with Branching Out
    It can be a real challenge to transition from an in-person practice to something strictly online, and this is mostly because becoming accustomed to one way of doing things can make it hard to recognize its flaws and abandon it. The reality is that in-person training is just not a good business model anymore and does not serve any of the people involved as well as it should. You can train whoever you want to but try and free yourself from the limitations of your past experiences.
     
    Staying Flexible and Open-Minded
    In the early stages of a coaching business, you will not know what it will become. So do not focus on executing a big vision initially, you want to leave space for trying new things and for exploration and reinvention. You can really adapt your business to your life, and we highly recommend staying genuine and quirky because that is what people will connect with! As always, real-time feedback is invaluable, so take notice of what people relate to and what they are saying.
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC
     

    • 45 min
    What We Wish We Would Have Known #106

    What We Wish We Would Have Known #106

    Our panel sit down to talk about what they wish they had known when starting out in the online training space. 
     
    The Episode: What We Wish We Would Have Known
     
    No matter where you start out with your training business, things will change and grow over time. This means that you should not get hung up on what you know and don't know at this point. We all begin this journey with a lot to learn, and this process will mirror the type of business you end up building, so allow that to happen in its own time and enjoy the developments as they happen. Instead of focussing on having it all figured out, rather pour your energy into taking action and learning, this is a much better pathway to lasting success, and with this attitude, you can build a much more genuine and sustainable business.
     
    In This Episode
    Wasting time on choosing a name for your business [0:11:16] The pressure of feeling like you have to have it all figured out [0:12:19] It's fine to be a little clueless in the beginning! [0:16:51] Avoiding procrastination and the benefits of urgency [0:23:49] Taking action will lead to results of some kind [0:26:29] Potential damage done by an overactive ego [0:28:29] Learning as you go and building slowly towards success [0:35:17]  
    “I knew nothing when I started. I literally started a blog and did not know what the word 'blog' meant.” — Jonathan Goodman
     
    Figuring Things Out As You Go
    It is quite easy to get preoccupied with small things in the beginning, like fretting over the exact name you choose for your business. There is also a looming pressure that we often experience about feeling like we have to know everything, but we are here to tell you that it is okay to learn as you go! Don't beat yourself up about your blindspots. You can use the process of trying things out to figure out what you like and where you fit in. What you want to focus on is realizing how you can create an impact!
     
    Avoiding Stagnation and Overthinking
    When starting out, we all know very little and that is fine because you will learn as you go. In fact, having the space to be inventive and creative is a real benefit. When you know more, you can actually get into a space of overthinking and finding reasons not to do something, whereas early on, when you are more fresh to the space, this is not an issue. We have seen experienced coaches trick themselves into thinking they are moving forward, when they are stuck in a comfortable place, not making any progress.
     
    Evolving at a Natural Pace
    As we often say, taking action will lead to progress! Stagnation and indecision will not serve you and your business, so you need to allow space for evolution through the time you spend on your business. Having a sense of urgency, or some sort of impetus that means you need to succeed, can be a real gift, so do not shy away from making things count! The last thing to avoid is getting too tied up in the ego, as it can result in us being both overconfident and insecure, all leading to less action!
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS 
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 41 min
    How To Successfully Fail #105

    How To Successfully Fail #105

    Today the team looks at how to approach the inevitable failures and hurdles that coaches encounter, in order to set yourself up for long-term success.  
     
    The Episode: How To Successfully Fail
     
    Failure and disappointment are part of life and part of business. Here at the OTA we often encounter students and coaches expressing feelings of failure and inadequacy based on certain events. This is to be expected and in some ways can be out of our control. What you do have control over, however, is how you address these situations and bounce back from them. Challenges have a way of weeding out those who are not up for them, so who do you want to be with your online training business?
     
    In This Episode
     
    Feelings of failure that are common to aspiring coaches [0:13:13] The time and failure that are inherent to starting a business [0:17:00] Sticking with it and collecting feedback to reap the rewards [0:20:13] Using your strengths as a way to overcome hurdles [0:23:57] The importance of this kind of resilience [0:29:49]  
    “Just because we fail, doesn't mean we are a failure. That can help us move forward.” — Amber Reynolds
     
    A Better Approach to Failure
    At certain points in your journey, you will fail in some way or another, and you have to expect this. If you can incorporate this into a stronger mindset around failure, it will take the sting out of losses. We are not defined by our failures but rather by how we respond to them! Most things will not come out perfectly or occur in a perfect setting, so see if you can switch your perspective on these failures, to learning experiences.
     
    Responding and Improving
    By sticking things out, you can improve the ratio of success to failures, hopefully learning along the way. It is fine to be disappointed when things do not work out, but it is all about your reaction to these scenarios. If you let a failure lead to giving up, then you will truly never succeed. We believe the key to keeping going is to gather feedback, and if you can collect and accept this in the right way it will give you more clarity and the fuel for improvement.
     
    How to Stay Committed 
    It is important to have a progressive outlook, searching for ways around the inevitable obstacles. Think about your strengths and goals, and build strategies that can get you through the more difficult times. The process of encountering challenges will separate the truly committed from those who are not cut out for it, so you can decide which camp you fall into. Focussing on the day-to-day processes, and the joy that is available in those, instead of the variable results, can also help to build a stronger mentality and a more resilient attitude.
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS 
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
     
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
     
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
     
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 34 min

Customer Reviews

4.5 out of 5
54 Ratings

54 Ratings

CharmiR1275 ,

Big fan here of the entire team and the episodes!

Episode #80 was so full of value. Thank you so much! I have listened to a couple other episodes and while I can’t remember the episode #, one was the 13 principles shared by Jon and the other one by Carolina on when she launched her group program. I totally related to Carolina’s experience because I had gone through a similar process to fill my course. It was good to know that I was on the right track!

The 13 principles shared by Jon were gold. I even began to make notes.

Thanks guys for the education and the entertainment. This is one of my favorite podcasts!

Jen S4L ,

Made me smile, most shows....

I have recently jumped on the podcast band wagon. I have throughly enjoyed listening to the bantering and fun.
Yes there is a ton of great information too!
Recently Ren mentioned the Wonder Twins, and it made me smile. I was asked if I was going to be a super hero who would I be in an interview, and I answered the female wonder twin. She has the cool powers to change into any animal and travel and explore.
Online Training is my part time job right now but I will definitely be referring to this podcast when I’m ready to move towards more of a full time in training!
Keep it up guys! 😁😁

missxoash ,

It’s like hanging out with your best friends.

All of the good advice (both business and personal!) that you will hear in these episodes are really just a bonus, in my personal opinion.

The banter between the four of these guys is absolutely hilarious, their chemistry is off the charts and I love turning them on while I am doing chores around the house and just listening to what they are chatting about that day.

I always find a new take on something or realize that I hadn’t thought about that aspect of my business in a while and need to re-vist something; I’m always promised some laughs along the way as well.

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