The Onlinification Pod

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A podcast from Zooma about everything that's online and digital in the world of B2B marketing, sales and service.

  1. #85: The fastener delicatessen — Tilka’s journey to growth and precision

    08/14/2025

    #85: The fastener delicatessen — Tilka’s journey to growth and precision

    In this episode of the Onlinification Pod, Alexander sit down with Jonas Karlsson, Managing Director at Tilka Trading AB, to talk about growth, customer satisfaction, and what it means to be the 'delicatessen' of the C-parts industry.

    36 min

  2. 07/03/2024

    #84: Inbound journey with Ulrik Andersson

    Inbound journey with Ulrik Andersson

    37 min
  3. #83: Marketing for a good cause (with Göteborgs Stadsmission)

    10/11/2023

    #83: Marketing for a good cause (with Göteborgs Stadsmission)

    For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion.   Today, Göteborgs Stadsmissionen (or Gothenburg City Mission in English) is an organisation with over 500 employees, as well as more than 450 volunteers. Stadsmissionen runs food kitchens, a network of second-hand stores, housing facilities, therapy and support groups, work placement schemes and much more.   In order to keep things going, they depend on donations from private individuals and companies - and that's where marketing and communications comes in. In this week's episode, I spoke to Tomas Carlström, Stadsmissionen's Marketing Communications Manager, to find out how they make it happen.   Thanks for listening! Make sure to subscribe if you want to hear more, either right here or at zooma.agency/podcast   You can find out more about Stadsmissionen at stadsmissionen.org, and about Tomas on LinkedIn, here: https://www.linkedin.com/in/tomascarlstrom/

    24 min
  4. #82: Why you should add webinars to your content mix (with WebinarGeek's Bryan van Anrooij)

    06/07/2023

    #82: Why you should add webinars to your content mix (with WebinarGeek's Bryan van Anrooij)

    Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix.   Companies we work with often feel a bit unsure about starting with webinars. For a B2B business that is used to creating articles for the knowledge hub or publishing lead-generating ebooks, making the jump to broadcasting live in front of potentially hundreds of existing or future customers can be a scary prospect. Hosting a webinar means creating an attractive presentation that will convince participants to sign up, learning a new tool and getting comfortable in front of the camera, and designing a smart follow-up process that actually drives business. And since you're broadcasting live, it's not possible to edit out any mistakes. With all this in mind, it's not surprising that many companies don't prioritise webinars as a marketing tool.   During our discussion, Bryan covered these concerns and made a great argument for why every B2B company should consider getting started with webinars. Whether you're a complete beginner or a seasoned webinar host, I think this episode will give you some useful tips and inspiration for taking things to the next level.   If you enjoyed this episode, subscribe! Either right here, or at zooma.agency/podcast

    36 min
  5. #81: How did Lisa's internship go? (with Lisa Sundgren)

    05/10/2023

    #81: How did Lisa's internship go? (with Lisa Sundgren)

    We're breaking our normal program this week with a one-off episode of The Internship Pod with Lisa Sundgren, Zooma intern and soon-to-be full-time Zoomer.   Lisa's internship will soon be over, and even though she won't be leaving us, we asked her to join the pod to reflect a little over how the last 14 weeks have gone and what advice she would give to future Zooma interns.   If you're currently studying and looking for an internship place, I hope this episode gets you interested in applying to Zooma. If it does, you can do so right here: zooma.agency/en/get-in-touch?page=apply-for-an-internship&scroll=1   Alternatively, you can subscribe to The Onlinification Pod for more non-internship-related episodes in future — either right here, or at zooma.agency/podcast.

    15 min
  6. #80: LinkedIn ads and finding your audience (with Alfred Broman)

    04/26/2023

    #80: LinkedIn ads and finding your audience (with Alfred Broman)

    If you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features, it becomes even more powerful. In this episode, I spoke to Alfred Broman, former Zooma intern and seasoned LinkedIn Ads user, to find out more about how you can take advantage of this tool.   If you enjoyed this episode, don't forget to subscribe - either right here or at zooma.agency/podcast

    28 min
  7. #79: Creating a data-driven marketing plan with Joonas Jukkara

    03/27/2023

    #79: Creating a data-driven marketing plan with Joonas Jukkara

    Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for success. As we know, data is an essential component of any successful marketing campaign. In this episode, we'll dive into the world of data and learn how to leverage it to achieve your marketing goals.

    47 min
  8. #78: How Faktum makes a difference on Sweden's streets (with Sarah Britz)

    03/01/2023

    #78: How Faktum makes a difference on Sweden's streets (with Sarah Britz)

    In this week's episode of The Onlinification Pod, I spoke to Sarah Britz, CEO and editor-in-chief of Faktum, Sweden's biggest street newspaper. During our discussion, we spoke about Faktum's business model, the role the paper plays in the lives of the people who sell it, and the challenges of selling a print product in an online world.   Enjoy, and don't forget to subscribe to The Onlinification Pod! Either right here, or zooma.agency/podcast

    25 min
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About

A podcast from Zooma about everything that's online and digital in the world of B2B marketing, sales and service.

Information

  • Creator
    Zooma
  • Years Active
    2021 - 2025
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Onlinification Pod