The Paper Jacket Podcast

Paper Jacket
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In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!

  1. Jun 23

    Episode 38: How Taylor Bass Built a Restaurant Brand That Helped Revive DeLand

    DeLand wasn’t always “cool.” But entrepreneurs like 𝗧𝗮𝘆𝗹𝗼𝗿 𝗕𝗮𝘀𝘀 are a big reason it is now. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with Taylor—owner of 𝗕𝗮𝗸𝗲 𝗖𝗵𝗼𝗽 and multiple restaurant concepts in downtown DeLand—to talk about what it really takes to build a restaurant brand and help shape an entire community.   From starting Bake Chop at 25 to now operating 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀, 𝗮 𝗰𝗮𝘁𝗲𝗿𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝗯𝗿𝗮𝗻𝗱, Taylor shares how she built her business around 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 (𝗯𝘂𝘁 𝗿𝗶𝗴𝗵𝘁) 𝘄𝗮𝘆.   We dive into: How Bake Chop became a 𝟭𝟬-𝘆𝗲𝗮𝗿 𝗹𝗼𝗰𝗮𝗹 𝘀𝘁𝗮𝗽𝗹𝗲 Why 𝘀𝗰𝗿𝗮𝘁𝗰𝗵-𝗺𝗮𝗱𝗲 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 matter more than shortcuts The reality of running multiple restaurants (and why it’s one of the hardest industries) How DeLand evolved from a “ghost town” to a growing destination Taylor’s mission to bring 𝗹𝗶𝗳𝗲 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗱𝗼𝘄𝗻𝘁𝗼𝘄𝗻 𝗗𝗲𝗟𝗮𝗻𝗱 𝗼𝗻 𝗦𝘂𝗻𝗱𝗮𝘆𝘀 Why building a great team is the real secret behind scaling   If you’re a business owner, restaurant operator, or someone who cares about building something meaningful in your community, this episode is packed with real insight.   📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, right in the heart of the community Taylor is helping shape. 🍴 Explore Bake Chop and more: Visit downtown DeLand 🎬 Produced by: Paper Jacket | Tampa Production Agency for Video, Photo, & Podcasts ---- 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – “DeLand Wasn’t Always Cool…” 00:30 – Meet Taylor Bass 01:30 – The Birth of Bake Chop (10 Years Later) 03:00 – From One Restaurant to Multiple Concepts 05:00 – What Makes Bake Chop Different 07:00 – Why Scratch-Made Food Still Matters 09:00 – Falling Into Entrepreneurship (Unexpectedly) 11:00 – From Pre-Med to Culinary School in NYC 13:00 – Why Taylor Came Back to DeLand 15:00 – Building Teams vs. Being the “Best Chef” 17:00 – Scaling Through People, Not Just Product 19:00 – The Growth of Downtown DeLand 21:00 – Why Sundays Are a Missed Opportunity 23:00 – How to Turn DeLand Into a Weekend Destination 25:00 – The Reality of Running Restaurants Today 27:00 – Taylor’s Different Restaurant Concepts Explained 30:00 – Final Thoughts on Community & Growth

    19 min

  2. Jun 9

    Episode 37: Why Most Businesses Fail at Systems (And Don’t Know It)

    Most entrepreneurs are great at vision. But that’s also the problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗠𝗮𝗻𝗻𝘆 𝗗𝗲 𝗟𝗮 𝗩𝗲𝗴𝗮, serial entrepreneur and founder of 𝗥𝗶𝗽𝗽𝗹𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴, to unpack one of the biggest blind spots in business: 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. Manny shares his journey from engineer at GE to running a family restaurant—and eventually becoming a business coach helping companies identify the weak points that either help them grow… or quietly destroy them. We dive into: Why most entrepreneurs are 𝘃𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝗶𝗲𝘀, 𝗻𝗼𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 The #1 reason businesses stall (hint: it’s not marketing) How poor systems create chaos—even in successful companies Why 𝘆𝗼𝘂 (𝘁𝗵𝗲 𝗼𝘄𝗻𝗲𝗿) might be the bottleneck The difference between having a business… and having an operating system How Manny helps companies transform in the first 90 days If you feel like your business is working harder than it should—or everything depends on you—this episode will hit home. 📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where real business conversations happen. 🌐 Learn more about Ripple Leadership Coaching: https://myripplecoach.com🎬 Produced by: https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Why Most Entrepreneurs Struggle with Systems 00:30 – Meet Manny De La Vega 01:30 – From Engineer at GE to Entrepreneur 03:00 – The Restaurant That Changed Everything 05:00 – Surviving 2008 and Learning Business the Hard Way 07:00 – Why Most Business Owners Feel Stuck 08:30 – The Truth: The Owner Is Usually the Problem 10:00 – What “Systems” Actually Mean in Business 11:30 – Why Visionaries Avoid Operations 13:00 – The Operating System Analogy (And Why It Matters) 14:30 – Manny’s Coaching Framework Explained 16:00 – What Happens in the First 90 Days 17:30 – Why Family Businesses Struggle the Most 19:00 – Separating Family, Ownership & Operations 20:30 – How to Know If You Need a Business Coach 21:30 – How to Contact Manny

    20 min

  3. May 26

    Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong

    Most businesses invest in marketing… but completely overlook PR. And that’s a problem. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 we sit down with 𝗥𝗼𝗯𝗯𝗶𝗲 𝗳𝗿𝗼𝗺 𝗕𝗹𝘂𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗣𝗥 to break down the real difference between 𝗽𝘂𝗯𝗹𝗶𝗰 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—and why the two work better together, not against each other. Robbie shares how PR helps businesses build 𝗲𝗮𝗿𝗻𝗲𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, land media opportunities, and position themselves as trusted experts—without relying on paid ads. We dive into: The real difference between 𝗣𝗥 𝘃𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Why PR is a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗽𝗹𝗮𝘆 (𝗻𝗼𝘁 𝗮 𝗾𝘂𝗶𝗰𝗸 𝘄𝗶𝗻) How to get featured in media without “spamming reporters” The 𝗣𝗘𝗦𝗢 𝗺𝗼𝗱𝗲𝗹 (Paid, Earned, Shared, Owned media) explained Why leadership and personal branding matter in PR How small businesses can start using PR today If you’ve ever wondered how some businesses seem to be “everywhere” without running ads—this is the behind-the-scenes strategy. 📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where business owners and experts share real strategies for growth. 🌐 Learn more about Blue Bridge PR: https://bluebridgepr.com 🎬 Produced by: https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Why Most Businesses Ignore PR 00:30 – Meet Robbie from Blue Bridge PR 01:30 – What Public Relations Actually Is 02:30 – PR vs Marketing (The Real Difference) 04:00 – Why PR Builds Credibility Faster Than Ads 05:30 – The Role of Leadership in Brand Messaging 07:00 – Why Consistency in Messaging Matters 08:30 – The PESO Model Explained 10:30 – How PR and Marketing Work Together 12:00 – Robbie’s Journey Into PR (And Why It Stuck) 14:30 – Why PR Is a Long-Term Strategy 16:00 – Common Mistakes Businesses Make With PR

    20 min

  4. May 12

    Episode 35: Why Family Dentistry Still Matters in a Corporate Dental World

    Finding the right dentist isn’t just about insurance coverage—it’s about trust, consistency, and relationships. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗗𝗿. 𝗟𝗮𝗯𝗿𝗮𝗱𝗮 𝗼𝗳 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 to talk about his journey from dental school in Cuba to building his own 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗳𝗮𝗺𝗶𝗹𝘆 𝗱𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝗻 𝗢𝗿𝗮𝗻𝗴𝗲 𝗖𝗶𝘁𝘆, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮. Dr. Labrada shares why he chose private practice over corporate dentistry, the importance of treating patients like people—not numbers—and how modern technology is helping dentists provide faster, more personalized care. We also talk about: The difference between 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗱𝗲𝗻𝘁𝗶𝘀𝘁𝗿𝘆 𝗮𝗻𝗱 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 Why preventative care is the most important part of dental health How membership plans help patients without insurance The technology behind 𝘀𝗮𝗺𝗲-𝗱𝗮𝘆 𝗰𝗿𝗼𝘄𝗻𝘀 𝗮𝗻𝗱 𝟯𝗗 𝗱𝗲𝗻𝘁𝗮𝗹 𝗶𝗺𝗮𝗴𝗶𝗻𝗴 Why family dentists play such an important role in growing communities If you’ve ever wondered how to choose the right dentist—or what makes a great dental practice stand out—this episode offers an inside look at modern dentistry and patient care. 📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local entrepreneurs and professionals share their stories about building businesses and serving their communities. 🦷 Orange City Modern Dentistry📍 1640 South Volusia Avenue, Orange City, FL📞 (386) 775-4911 🎬 Podcast produced by:https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Meet Dr. Labrada from Orange City Modern Dentistry00:40 – From Cuba to Becoming a Dentist in Florida02:00 – Why He Started His Own Private Practice03:00 – The Difference Between Corporate and Private Dentistry05:00 – Treating Patients Like Family Instead of Numbers06:30 – Building Long-Term Relationships With Patients08:00 – Why Orange City Was the Right Community09:30 – The Importance of Preventive Dental Care11:00 – Membership Plans for Patients Without Insurance12:30 – How Dental Insurance Impacts Patient Decisions14:00 – Modern Technology in Dentistry15:30 – Same-Day Crowns and 3D Dental Imaging16:30 – Why Being Open on Fridays Helps Families17:30 – How to Contact Orange City Modern Dentistry

    17 min

  5. Apr 28

    Episode 34: Why Your Business Needs a Banker (Not Just a Bank)

    Most business owners open a bank account… and never think about it again. But the right banker can actually become one of the most valuable advisors in your business. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗥𝗶𝗰𝗵𝗮𝗿𝗱 𝗣𝗿𝗲𝘀𝗰𝗼𝘁𝘁, Commercial Banker at 𝗖𝗹𝗶𝗺𝗮𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 𝗕𝗮𝗻𝗸, to talk about how banking can play a critical role in helping businesses grow—from startup funding to long-term succession planning. Richard shares how community-focused banking works, why relationships matter more than transactions, and how Climate First Bank is combining 𝗺𝗼𝗱𝗲𝗿𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆. We also dive into: What most small businesses get wrong when choosing a bank Why 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 still matters in a digital world How Climate First Bank supports businesses from startup to exit The benefits of 𝗵𝗶𝗴𝗵-𝘆𝗶𝗲𝗹𝗱 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗿𝗻 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 Why financial advisors like bankers can help businesses avoid costly mistakes If you're a business owner who’s never thought about your bank as a strategic partner, this conversation might change your perspective. 📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs and local leaders share insights about building businesses and serving their communities. 🌐 Learn more about Climate First Bank: https://climatefirstbank.com 📧 Contact Richard: richard.prescott@climatefirstbank.com 📞 Phone: (386) 804-5274 🎬 Podcast produced by: https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Meet Richard from Climate First Bank 00:40 – What a Commercial Banker Actually Does 01:40 – Why Community Banking Still Matters 03:00 – The Difference Between Online & Traditional Banks 04:30 – How Climate First Bank Approaches Sustainability 06:00 – Supporting Businesses from Startup to Exit 08:00 – Why Relationship Banking Is So Important 09:30 – The Problem With Big Corporate Banks 11:00 – Having Direct Access to Your Banker 12:30 – How High-Yield Savings Accounts Work 14:00 – Why Businesses Should Let Their Money Work for Them 15:30 – Financing Options for Growing Businesses 17:00 – Common Financial Mistakes Business Owners Make 18:30 – Why Advisors Matter When Growing a Company 20:00 – How Businesses Can Contact Climate First Bank

    22 min

  6. Apr 14

    Episode 33: The Business Behind Clean Beaches & Construction Sites

    When you visit the beach, walk through a park, or drive past a construction site, you probably don’t think about the businesses that make those places function. But companies like 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 are the reason everything runs smoothly. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗔𝗺𝗮𝗻𝗱𝗮 𝗳𝗿𝗼𝗺 𝗖𝗙𝗕 𝗢𝘂𝘁𝗱𝗼𝗼𝗿𝘀 to talk about the behind-the-scenes work that keeps 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 𝗯𝗲𝗮𝗰𝗵𝗲𝘀, 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘁𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁𝗹𝘆.CFB Outdoors provides everything from 𝗮𝗴𝗴𝗿𝗲𝗴𝗮𝘁𝗲𝘀, 𝗱𝘂𝗺𝗽𝘀𝘁𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗼𝗿𝘁𝗮 𝗽𝗼𝘁𝘁𝗶𝗲𝘀 𝘁𝗼 𝗹𝗮𝗻𝗱 𝗰𝗹𝗲𝗮𝗿𝗶𝗻𝗴, 𝗱𝗲𝗺𝗼𝗹𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝗲𝗮𝗰𝗵 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲—making them the quiet backbone behind countless projects across Central Florida. Amanda shares: How the business grew from hauling loads to managing multiple service lines What it’s like maintaining 𝟯𝟲 𝗺𝗶𝗹𝗲𝘀 𝗼𝗳 𝗱𝗿𝗶𝘃𝗮𝗯𝗹𝗲 𝗯𝗲𝗮𝗰𝗵 𝗶𝗻 𝗩𝗼𝗹𝘂𝘀𝗶𝗮 𝗖𝗼𝘂𝗻𝘁𝘆 Why reliability and reputation matter in the construction industry How husband-and-wife leadership helped grow the company sustainably The importance of building a team that stays for years If you’ve ever wondered who keeps beaches clean, construction sites supplied, and projects moving on schedule, this episode gives you a look behind the curtain. 📍Filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where local business leaders share the real stories behind building companies in our community. 🌐 Learn more about CFB Outdoors: https://cfboutdoors.net📞 Office: (386) 774-2056🎬 Produced by: https://paper-jacket.com 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Meet Amanda from CFB Outdoors 00:30 – What CFB Outdoors Actually Does 01:30 – Aggregates, Dumpsters, Porta Potties & More 02:30 – How the Business First Started 04:00 – Recycling Concrete from Storm-Damaged Seawalls 05:30 – Maintaining 36 Miles of Volusia County Beaches 07:00 – How the Company Won Its First County Contract 08:30 – Growing Through Municipal Projects 10:00 – When Amanda Joined the Business Full Time 11:30 – Managing Different Teams and Work Schedules 13:00 – Why CFB Invested in Building a Brand 14:30 – Expanding into Porta Potties and Event Services 16:00 – The Power of Reputation in Construction 17:30 – Advice for Entrepreneurs Growing a Business 18:45 – Why Loving the Work Matters 19:30 – The Team Effort Behind Major Beach Events 20:30 – How to Contact CFB Outdoors

    21 min

  7. Mar 31

    Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results

    Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗯𝗶𝗴 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵. That’s exactly why 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆 was created. In this episode of 𝗧𝗵𝗲 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, we sit down with 𝗝𝗼𝘀𝗵𝘂𝗮 𝗛𝗮𝘆𝘀, CEO of 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆, to introduce a new advertising model designed specifically for modern businesses. Josh explains: Why traditional advertising often fails small and mid-sized companies The difference between 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝘀. 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 (and why you need both) How AWW combines 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 into one cohesive system Why the agency produces 𝟭𝟮𝟬+ 𝗽𝗶𝗲𝗰𝗲𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝘄𝗼 𝗱𝗮𝘆𝘀 How businesses can generate new leads while still building long-term brand momentum This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power 𝗔𝗪𝗪 𝗔𝗴𝗲𝗻𝗰𝘆. If you’re a business owner wondering whether advertising actually works—or how to do it without wasting money—this conversation will help you see it differently. 🚀 Learn more about AWW Agency: https://aww.agency 🎬 Podcast produced by: https://paper-jacket.com 📍This episode was filmed at 𝗣𝗮𝗽𝗲𝗿 𝗝𝗮𝗰𝗸𝗲𝘁’𝘀 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘀𝘁𝘂𝗱𝗶𝗼 𝗶𝗻 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses. 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Why We Started AWW Agency 00:30 – Meet Joshua Hays, CEO of AWW 01:30 – The Real Difference Between Marketing and Advertising 04:00 – Why Most Ad Agencies Fail Their Clients 07:00 – The Problem With Short-Term Advertising Strategies 09:30 – Why Social Media Advertising Changed After COVID 11:30 – The Philosophy Behind AWW Agency 13:30 – The Strategy Blueprint: Building the Foundation 15:00 – Creating 120+ Pieces of Video Content in Two Days 17:30 – Why Video Is the Core of Modern Advertising 19:30 – Connecting Ads, Organic Content, and Customer Journeys 22:00 – Why AWW Runs Campaigns on “Autopilot” for Clients 24:30 – A Real Client Case Study 28:00 – How Consistent Advertising Builds Market Awareness 31:00 – The “Cake vs Icing” Analogy for Marketing and Ads 35:00 – Who AWW Agency Is Built For

    39 min

  8. Mar 17

    Episode 31: From Indie Dreams to Launch Strategy: Helping Game Devs Go Pro

    Meet 𝗧𝗮𝘆𝗹𝗼𝗿 𝗥𝗼𝗱𝗿𝗶𝗴𝘂𝗲𝘇—aka 𝗖𝗼𝗮𝗰𝗵 𝗧𝗮𝘇—a creative strategist, fitness entrepreneur, and marketing consultant who helps indie game developers do what most never figure out: actually launch a game like a business. In this episode, Taylor shares his journey from personal trainer to graphic designer to full-time marketing guide for small and scrappy game studios. He’s on a mission to help developers avoid the nightmare scenario: spending years (and life savings) building a game no one buys. We cover: - Why “just make a great game” isn’t a real strategy - The business basics most creatives skip (and why it’s dangerous) - The value of choosing a smart release date in a crowded market - How to build a long-term career, not just a one-hit wonder If you’re a solo developer, creative entrepreneur, or someone trying to turn passion into profession, this episode is packed with both encouragement and hard truth. 🎮 Audience: Indie game developers, small teams, creative freelancers, dreamers 🚀 Website: https://emberforgefl.com 💼 Connect on LinkedIn: Coach Taz (Taylor Rodriguez) 🎬 Produced by: https://paper-jacket.com 📍Filmed in our 𝗗𝗲𝗟𝗮𝗻𝗱, 𝗙𝗹𝗼𝗿𝗶𝗱𝗮 𝘀𝘁𝘂𝗱𝗶𝗼, where ideas get built with grit and great coffee. 𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀 00:00 – Intro: Turning Struggles Into Strategy 01:00 – Who Is Coach Taz? From Fitness to Design to Game Devs 02:30 – Why He Helps Indie Developers Market Better 04:00 – What Game Devs (and Creatives) Don’t Know About Business 06:30 – Protecting the Dream by Grounding It in Reality 08:00 – How Taz Guides Clients Through the Launch Process 10:00 – Budget, Branding, and Starting a Studio the Right Way 12:00 – Building a Marketing Plan 12–18 Months Out 13:30 – Standing Out in a Market with 40+ Games Launching Daily 15:00 – Passion + Practicality = Sustainable Careers 17:00 – What It Took to Transition into the Gaming Space 19:00 – Failing Fast, Listening Hard, and Pivoting Smart 20:00 – The Real Needs of Small Studios: Trust + Guidance 21:00 – How to Connect with Coach Taz

    22 min
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About

In this podcast series, we interview business owners, agency owners, non-profit executives, and artists about their journey of growing a brand, following their passion, presenting what they do, and how they have used media in their marketing to push those objectives and accomplish those goals. The Paper Jacket Podcast explores entrepreneurship at the grass roots. We hope that these stories give you inspiration, ideas, and insights to grow your business, begin your journey, or simply just help you accomplish personal goals. New episodes every 2 weeks!

Information

  • Creator
    Paper Jacket
  • Years Active
    2024 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Paper Jacket
  • Show Website
    The Paper Jacket Podcast