10 episodes

All things Google Ads and PPC marketing hosted by Josh McRay and Andrew Perez!

The Pay Per Click Podcast The Pay Per Click Podcast

    • Marketing

All things Google Ads and PPC marketing hosted by Josh McRay and Andrew Perez!

    The Pay Per Click Podcast S1E10: Season 1 Finale

    The Pay Per Click Podcast S1E10: Season 1 Finale

    Josh and Andrew recap what went into making season 1 of The Pay Per ClickPodcast, What they felt the highlights were, and what their plans are for 2021!

    • 24 min
    The Pay Per Click Podcast S1E9: Website Best Practices

    The Pay Per Click Podcast S1E9: Website Best Practices

    This week Josh McRay and Andrew Perez talk about an idea for another podcast, and coffee. What's up with coffee? They then dive into website best practices including what they see on their highest converting sites, ways to drive more conversions, and websites vs squeeze pages.


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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 31 min
    The Pay Per Click Podcast S1E8: When to Get Started (Part 2)

    The Pay Per Click Podcast S1E8: When to Get Started (Part 2)

    Andrew Perez and Josh McRay talk about their favorite movie villains, fishing metaphors, and the last 3 things that you should be looking at before getting started with Google Ads and PPC.

    • 15 min
    The Pay Per Click Podcast S1E7: When to Get Started (Part 1)

    The Pay Per Click Podcast S1E7: When to Get Started (Part 1)

    Josh McRay and Andrew Perez answer questions about what they appreciated most about 2020, what they're looking forward to in 2021, and when a company should look to get started with Google Ads and PPC marketing. Check out Part 2 coming out soon!

    • 33 min
    The Pay Per Click Podcast S1E6: Impression Share

    The Pay Per Click Podcast S1E6: Impression Share

    This week Josh and Andrew talk about a quick trip to Guadalupe Peak before and places that they'd like to camp this year before jumping into one of the more intricate metrics to understand: impression share. As always the guys cover what it is, why it is important, and how to impact it. This is one of those metrics that doesn't get talked about as often as some of the others, but it is extremely important!

    You can check out this week's sponsor at the link below:

    https://anchor.fm/




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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 16 min
    The Pay Per Click Podcast S1E5: Conversion Rate

    The Pay Per Click Podcast S1E5: Conversion Rate

    This week Andrew and Josh talk about which they'd prefer to watch, AvP or Prometheus, as well as David's existential awakening in Ridley Scott's prequel series. Oh yeah! They also discuss conversion rates, what they mean, what good and bad conversion rates are, and how to impact them. 

    • 23 min

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