The Peanut Podcast National Peanut Board

Nutritionalist. Food police. Dietician. Registered dietitian nutritionists endure a lot of misunderstandings about their job title and what they do. In this episode, we make it easy to understand the roles RDNs play in our daily lives, including working with patients in hospitals, engaging shoppers at the grocery store level, building the school lunch menu, influencing menus at chain restaurants and more. We discuss how the National Peanut Board promotes peanuts to this important group through exciting programs like Certified Peanut Pro, ambassadors, harvest tours, retail outreach, and what the future of the profession looks like. Our episode features RDNs Sherry Coleman Collins of NPB, Lyndi Wieand of Weis Markets and Rhea Napeek Bartlett from agency Fleishman Hillard, and chef Patrick McDonnell and Virginia peanut farmers Jeffrey and Stephanie Pope. 

Music attribution:  Dream Allegory by One Man Book
https://creativecommons.org/licenses/by-nc-nd/4.0/

Spring is in the air and opening day of baseball is just around the corner. Peanuts and baseball became a pair as early as the 1890s and is still a classic ballpark snack. We’ll highlight the history of peanuts and baseball, how in-shells are rebounding from the pandemic and how other sports are making new connections with peanuts and peanut butter. Our episode features Jeanne Cashman from Hampton Farms, Virginia peanut farmer Westley Drake, Joy Crosby from the Georgia Peanut Commission, and Matt Jenkins of The18.

For more information on sports and peanuts:
The Story Behind Peanuts and BaseballDon’t Strike Out with Snacks at the Ballpark. Peanuts are a Home RunWithout Fans in the Stands, Ballpark Peanuts Are SidelinedNot Your Mama’s Ballpark Food
NPB with The18 
Two Generations, One Team: Quotes from Two of America’s BestPB&Japan with Weston McKinniePB&Japan with Sydney Leroux  
Past Sports Marketing Activations:
We’re Celebrating that Baseball is Back with America’s Favorite SnackDon’t Sell Out -- “Shell Out” and Show Your Love for Peanuts
To find out more information about the sports nutrition of peanuts:
How Peanuts Can Help Athletes Level Up Their PerformancePeanut Power for AthletesPeanuts Can Fuel Your Fitness, Sports & Fitness Nutrition, Expert Says5 Reasons Athletes Can’t Get Enough PB&JHow PB Can Help You PR This SummerThe Power of Peanut ProteinPeanut Butter Sets this Sports RD’s Heart AflutterHow Peanuts Power Athletes

Just when we were getting settled in with the target of millennials, a new generation has entered the scene—Gen Z! Young people born between 1997-2012 are included in this latest demographic. They are entering the workforce, increasing their buying power and have behaviors and values that both complement and conflict with their millennial elders. We'll explore the key attributes of Gen Z, why they’re important to marketers and how a common love of peanut butter will bring the two youngest generations together. Our conversation features Ginny Lewis from Golin, Brendan Brannock a Gen Zer, Jeanne Cashman from Hampton Farms, and Arkansas peanut farmer Greg Baltz. 

Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer’s money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard’s Peanut Butter Company. 

New data shows per capita peanut consumption continued to reach new heights in 2021. What’s behind this growth and what’s on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board’s Bob Parker, Peanut Butter & Company’s Lee Zalben and Texas peanut farmer Peter Froese, Jr.

Show Notes:
National Peanut Board Website
Peanut Per Capita Consumption Breaks New Record for Second Year in a Row
USDA Peanut Stocks and Processing Numbers 
 

Sustainability has been in industry conversation for years, and it’s starting to grow as a driving force in consumer behavior. In this episode, we talk with an industry leader, researcher, farmer and corporate executive about what sustainability means today and for the future of the peanut industry.
 
Show Notes: 
PeanutVision.org
Song attribution: "Solo Acoustic Guitar" by Jason Shaw