The Pitchable Story

Dorie Klissas
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  • MARKETING

The Pitchable Story is a podcast that features stories that are “pitchable” and “relevant” that make you go Wow, This is in the Now and always explain Why. These stories are magnifiable and would have interest to the media, by investors and the public at large. Hosted by Emmy Award-winning network television producer and Chief Marketing and Communications Officer Dorie Klissas, the podcast explores powerful, purpose-driven stories in healthcare and beyond that are unforgettable. With decades of experience at NBC’s Today Show, CBS Evening News, and leading health systems like Hackensack Meridian Health and the Icahn School of Medicine at Mount Sinai, Dorie has reviewed and shaped thousands of pitches. On this show, she shares what she’s learned—spotlighting the voices of innovators, changemakers, and storytellers who are helping to make the world a healthier, better place. If you want to understand how to turn an idea into a story that gets noticed—and makes a difference—this podcast is for you.

Episodes

  1. 09/27/2025

    Terri Milton’s Fight Against Fatty Liver Disease

    Fatty liver disease has become a silent epidemic, affecting an estimated 1 in 4 Americans including children. It is now the #1 reason women require liver transplants, yet many remain unaware they even have the condition. In this episode of the Pitchable Story, we meet Terri Milton, a patient advocate from Houston, Texas. As a Mexican American, she belongs to a group with up to six genetic variants linked to increased risk of liver disease. Diagnosed with MASH (Metabolic dysfunction-associated steatohepatitis), Terri’s journey highlights the urgent need for awareness, early detection, and access to care. Her story also highlights a new chapter in liver health: for the first time, an FDA-approved drug is offering hope by reversing the progression of this disease. Through Terri’s courage and advocacy, we aim to shed light on a condition that has remained in the shadows for far too long. Listen, share, and help spread awareness.#FattyLiverDisease #PublicHealth #ThePitchableStory

    32 min

  2. 05/22/2025

    Revealing Truth About Advertising with Ellis Verdi.

    For anyone seeking a behind-the-scenes look at what makes a campaign resonate, the latest episode of The Pitchable Story with Dorie Klissas delivers. In this compelling conversation, Ellis Verdi, co-founder of the acclaimed agency DeVito Verdi, breaks down the creative process that transforms a client’s pitchable story into an unforgettable advertisement. Verdi shares his insights on finding a brand’s true voice, uncovering core truths, and collaborating with creative teams to craft campaigns that stick. With a career defined by award-winning work and cultural impact, Verdi offers practical wisdom and creative inspiration in this must-watch episode for anyone in branding, marketing, or advertising.

    42 min
  • 2 Episodes

About

The Pitchable Story is a podcast that features stories that are “pitchable” and “relevant” that make you go Wow, This is in the Now and always explain Why. These stories are magnifiable and would have interest to the media, by investors and the public at large. Hosted by Emmy Award-winning network television producer and Chief Marketing and Communications Officer Dorie Klissas, the podcast explores powerful, purpose-driven stories in healthcare and beyond that are unforgettable. With decades of experience at NBC’s Today Show, CBS Evening News, and leading health systems like Hackensack Meridian Health and the Icahn School of Medicine at Mount Sinai, Dorie has reviewed and shaped thousands of pitches. On this show, she shares what she’s learned—spotlighting the voices of innovators, changemakers, and storytellers who are helping to make the world a healthier, better place. If you want to understand how to turn an idea into a story that gets noticed—and makes a difference—this podcast is for you.

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