The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.
EP. 37 - Talking Shop with James Holloway
We sit down with James Holloway, Wholesale Sales Manager for Swickard Automotive Group, to discuss a variety of topics ranging from how to streamline and accelerate your eCommerce sales to creating best practices during difficult times.
Ep. 36 - Accelerating Powersports eCommerce Sales w/ Powersports Support
We sit down with Jason Nichols, head of business development at Powersports Support. In this episode we talk about the Powersports Support (PSS) platform and how it can help your business sell more powersports vehicles, parts and accessories online.
Ep. 35 - Improving Automotive eCommerce Conversion Rate Optimization with Kurt Elster
We sit down with Kurt Elster, one of the most highly regarded independent consultants in his industry. Kurt Elster is a Senior eCommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his eCommerce agency Ethercycle. With over one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
In this episode, we go into detail on how to improve your eCommerce auto parts store's conversation rate to generate more part and accessory sales. Kurt also provides some color on why Shopify could be a good auto parts eCommerce solution for parts departments and auto part resellers alike.
SOME QUESTIONS WE ASK
How did you get into the eCommerce industry? (2:07)
Why do recommend Shopify for automotive eCommerce? (9:17)
What's been the biggest change in the automotive industry since you started working? (14:30)
How do online merchants avoid “the race to the bottom” on price? (16:55)
Increasing online part sales with content marketing. (20:30)
How should automotive brands prepare for the rise of social commerce? (26:09)
Having multiple points of communication. (32:02)
Improving your online customer service strategy (34:39)
Increasing conversion rate optimization and retention. (37:20)
How has CRO evolved over the years now that eCommerce is largely mobile first? (38:21)
One piece of advice you’d give any Fixed Operations Director, Parts Manager or anyone else selling parts online? (43:50)
What’s the average conversion rate for the top 500 internet retailers (46:03)
Ep. 34 - Innovating the Mobile Car Repair & Maintenance Industry with YourMechanic
We sit down with Jeff Biafore, Lead Parts Advisor at YourMechanic to talk about the current state of the automotive service industry & how YourMechanic is disrupting/influencing it with mobile car repair and maintenance. Check out this video, show notes and more at: https://www.oeminteractive.com
Ep . 33 - PROS & CONS of Bringing Your Own Car Parts to a Mechanic to Install
If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: email@example.com | Call: 1-888-939-4634 | https://www.oeminteractive.com
Ep. 32 - How to direct eBay + Amazon customers to your own website
If you enjoyed this episode and want to learn more about OEM Interactive and how we can help your business sell more auto parts and accessories online, book more service appointments and/or increase body shop sales—get in touch! ► Email: firstname.lastname@example.org | Call: 1-888-939-4634 | http://www.oeminteractive.com
Grea Automotive Marketing Podcast
This is the perfect podcast for anybody who is an automotive professional, but more spefically, for Fixed Ops Directors, General Managers, Parts Managers & Service Managers. Every Episode is packed with tips, tricks, best practices and wisdom around automotive marketing strategies that will help you stay competitive the digital age.
OEM Dealership Topic Podcast
Great way to get information about how to generate more sales online within your oem auto dealership. Every month is new topics and the ideas come direct from general managers, parts managers and fixed opps personnel. I love it!