The Pivot

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The Pivot is a bi-weekly podcast that addresses real-time enrollment marketing challenges and meets them head-on with strategic insights and tactics. Join Tony Fraga, Jamie Gleason, and Shane Kehl from DD Agency to get inspired, build a game plan, and find your next great pivot.

Episodes

  1. 08/23/2023

    Ep. 10: Higher Ed Retargeting Campaigns: Audiences, Content, and Conversion Rate Optimization

    Your website is getting qualified website traffic every single day. But how many of those prospective students are converting to leads or even further down the funnel?  In this episode of The Pivot, we walk through how you can collect that audience for retargeting, how you can measure success, and what you can do to increase conversions on a landing page.    This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About The Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    42 min

  2. 08/09/2023

    Ep. 9: How to Select Programs for NEW Content Campaigns

    Summer is coming to a close and schools are getting fully into the swing of things. If one of your priorities is to select a few high-priority programs for promotion, this episode breaks down how best to make that tough choice.  All of your programs need love and attention, but here’s how to evaluate them and make the best decision to achieve the maximum level of return on effort for you and your team.    This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About The Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    42 min

  3. 06/07/2023

    Ep. 8: Institutions Need Audits, But What Should Be Audited?

    There are so many channels and tactics that higher ed marketing and admissions teams use in order to generate more traffic, leads, inquiries, applicants, and so on. But what should an outside party audit? What should that audit produce for you? We break it all down on this week’s episode of The Pivot!   This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    44 min

  4. 05/24/2023

    Ep. 7: What to Consider When Building a 12-Month Enrollment Marketing Game Plan

    Building a 12-month enrollment marketing game plan can be tough, but we break down what to consider when putting it together and how to be sure you won’t overcommit yourself or your team.   This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    41 min

  5. 05/10/2023

    Ep. 6: Here’s How to Build A Year-End Report That Has Value

    Reporting can be incredibly challenging, especially when the software and tools you use are all different platforms that house their own data.  Even if that is your reality, Tony, Jamie, and Shane dive into how you can build a report that has value and will help determine your goals for the upcoming year. Don’t spend another year not tracking your KPIs to the best of your ability – tune in now to learn more!    This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over toenrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a10% discount off of your audit.    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    42 min

  6. 04/26/2023

    Ep. 5: How to Spend Year-End Money When Digital Ads Aren’t Working

    We’re approaching the end of the fiscal year which sometimes means there are a few extra bucks to spend.  During this episode of The Pivot, we dive into what it looks like to spend that money when some of the classics aren’t working. That’s right, no digital ads and no list buys – where should the money go? Listen to Tony, Jamie, and Shane as they discuss potential best ways to use it!    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    38 min

  7. 04/12/2023

    Ep. 4: 3 Ways to Distinguish Your University From Its Competitors

    With so many transitions in higher education over the last few years, it can be hard to make your university stand out.  Tony, Jamie, and Shane dive into ways you can distinguish your institution from your competitors and how these approaches can be carried over into your marketing campaigns. From QR codes, to direct mail, and everything in between, this episode has something for schools of all shapes and sizes.    This episode is brought to you by our friends at DD Agency: DD Agencyis a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    39 min

  8. 03/29/2023

    Ep. 3: How to Get Started With SEO Spending 2 Hours Per Week

    SEO is obviously a focal point for institutions in 2023 and beyond, but knowing how to get started can be tricky.  In this episode of The Pivot, Tony, Jamie, and Shane walk through how they would get started with SEO if they only had a few hours per week. From understanding your rankings to creating content to improve them, this is an episode that’s full of easy-to-implement takeaways.  The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about  The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    38 min

  9. 03/15/2023

    Ep. 2: Tips and Tricks for Marketing an Event With Declining Show Rates

    In the first episode we discussed structuring an event given a few different limitations. Well, this week we’re diving into how to market that event to get the highest show rate possible.  One of the big takeaways you’ll get from this episode is that small pivots can lead to big results – it’s not all about trying the newest and coolest thing all the time. Tune in to learn more about what to test, how to weave in some new strategies, and how to measure the success of your marketing efforts.    This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About the Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about  The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    46 min

  10. 03/01/2023

    Ep 1: How to Structure an Open House With Limited Resources

    Structuring your institution's open house can be a real challenge and often gets complicated even more by the resources – or lack thereof – allocated to pulling it off.  In this episode, we’ll dive into how you can structure events to maximize the prospective student experience even if faculty or admissions team members can’t make it. Spoiler alert, it’s still possible to have a kickass event AND see a direct impact on your bottom line.    This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.  In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.  If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.  Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.    About The Enrollify Podcast Network The Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!   Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more.  Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

    38 min

  11. 02/23/2023

    Introducing The Pivot

    The Pivot is a bi-weekly podcast that addresses real-time enrollment marketing challenges and meets them head-on with strategic insights and tactics. Join Tony Fraga, Jamie Gleason, and Shane Kehl to get inspired, build a game plan, and find your next great pivot. The Pivot is a part of The Enrollify Podcast Network — the largest network of Higher Education Marketing and Admissions podcasts.  The Pivot is brought to you by DD Agency — a Platinum HubSpot Partner Agency and the only one that specializes in the education space.  Since 2015, DD Agency has been helping schools leverage HubSpot to increase their enrollment through inbound marketing, and over that period they’ve encountered every type of situation imaginable.  If you’re looking to grow enrollment through inbound marketing and want the experts to help guide you on how best to set up and utilize your HubSpot instance, visit enrollify.org/hubspot, that’s enrollify.org/hubspot in order to claim your discount and get in contact with the DD Agency team.  Don’t let another year go by where you’re still guessing about website traffic and sources, how many leads you generated, what keywords you rank for, or how impactful your various marketing tactics were in increasing enrollment.  Get 10% off your first support package by referencing “Enrollify” when you chat with a DD Agency team member.

    2 min

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About

The Pivot is a bi-weekly podcast that addresses real-time enrollment marketing challenges and meets them head-on with strategic insights and tactics. Join Tony Fraga, Jamie Gleason, and Shane Kehl from DD Agency to get inspired, build a game plan, and find your next great pivot.

Information

  • Creator
    Enrollify
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Show Website
    The Pivot