The Platform Podcast

Jordan Kunde-Wright
  • 5.0 (22)
  • Fitness

I'm Coach Jordan founder and head coach of the Twin Cities Kettlebell Club (@twincitieskettlebellclub) and my mission is to improve the lives of others by helping build sustainable, healthy lifestyles. On this podcast I talk nutrition, training, supplementation, kettlebell sport, program design, mindset, impact, and really all things fitness with coaches, athletes, experts and regular people trying to live their best lives.

  1. 4d ago

    Ep. 137 - Ross Bell - Grip of the Gods, Chalk Science & a Two-Hour Long Cycle World Record

    Ross Bell is back on the Platform. He is the founder and head coach of Armor Fitness and the man behind VIKN Performance chalk, the official chalk of the Twin Cities Kettlebell Open for as long as we run this thing. We are shield brothers, and this one is a good one. We get into what Ross is building: Grip of the Gods, an all-comers charity kettlebell competition benefiting Team RWB (enriching veterans' lives through fitness). It came out of losing a friend right before Christmas and wanting to get in front of veteran suicide instead of scrambling to react to it. Lift anything, claim any clan, 25 bucks a lift, and it goes to the cause. In person August 22 at Breakthrough Fitness in Grand Ledge, Michigan, or virtual from anywhere with your set filmed during the submission window. Ross is anchoring the day with a stupid-for-good world-record attempt: a two-hour long cycle set, with sponsors pledging dollars per rep straight to the vets. We nerd out on how you even train for two hours under the bell (burst-duration sets under Ken Blackburn and the IKFF, gloved snatch work, Bulgarian bag and mace, the Norwegian cycling protocol), why grip is the most underrated quality in the sport, how to train your skin like the organ it is, and what actually separates high-quality chalk from the s****y stuff. If you have ever figured chalk is chalk, VIKN's Valhalla Dust will change your mind. CHAPTERS 00:00 Sponsor: VIKN Performance 01:02 Welcome, and who Ross Bell is 03:31 Catching up: rebuilding Armor Fitness and VIKN 05:43 Grip of the Gods, and why Team RWB 10:18 How the event works and how to register (Aug 22 Grand Ledge, or virtual) 13:56 The two-hour long cycle world record attempt 14:22 Training for a two-hour set (Ken Blackburn / IKFF) 16:44 Cardio and the Norwegian protocol 18:35 Sponsor: Living.Fit 19:15 Grip: the underrated quality 23:02 Torn hands, and how to avoid them 26:00 Chalk science: what separates good chalk from bad 28:40 Valhalla Dust 31:29 Where to find Ross and VIKN 32:37 Wrap CONNECT WITH ROSS + VIKN VIKN Performance on Instagram / Facebook: @viknperformance Ross's personal brand on Instagram / Facebook: @ArmorFitnessKettlebell Grip of the Gods registration, $25 a lift, in person Aug 22 or virtual: https://viknperformance.com/pages/grip-of-the-gods Pledge Ross's world-record set (dollars per rep to Team RWB): https://app.99pledges.com/fund/armorfitness/ross-bell Ross's Aug 23 kettlebell-sport seminar (IKFF) signup: https://docs.google.com/forms/d/e/1FAIpQLSckNZ0OpNDxbTnCUy8zdWulfdoIHojnpzEaw4eLYZu319AL9Q/viewform CONNECT WITH TCKB Register for the 2026 Twin Cities Kettlebell Open / AKLU National Championship, September 12: https://www.twincitieskettlebellclub.com/open Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform Email: twincitieskettlebellclub@gmail.com If this episode helps, follow the show and share it with someone who needs to hear it. And if you can lift something for Grip of the Gods, do it. Support the show and save: Pro Kettlebell, 10% off with code TCKB10, https://prokettlebell.com/online-store?aff=8 VIKN Valhalla Dust chalk, as heard in this episode: https://viknperformance.com AKLU sanctioned events: https://www.aklu.net/sanctioned-events Some links are affiliate links, which means I earn a small commission at no extra cost to you. VIKN is the official chalk sponsor of the Twin Cities Kettlebell Open.

    Ep. 137 - Ross Bell - Grip of the Gods, Chalk Science & a Two-Hour Long Cycle World Record

  2. Mar 15

    Ep. 136 - From 550 Pounds to Kettlebell Sport Coach w/ Jeremy Olson | Twin Cities Kettlebell Club

    💪 Want help reaching your goals?🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/applyJeremy Olson walks into the gym now around 235 pounds, but at his heaviest, he was 550+ pounds. Over 300 pounds lost. Today, he coaches kettlebell sport athletes in Las Vegas and leads the Psyched Kettlebell team (the “Chalk Monsters”) out of CrossFit Psyched in Henderson. In this conversation, I sit down with my friend and fellow big guy to talk about what it really takes to transform your body and keep it off. We dig into his CrossFit-to-kettlebell-sport journey, how he discovered the sport through the Rogue Slingshot challenge, and why he decided to start coaching. We also get into the less glamorous stuff: the COVID depression that caused him to gain 100 pounds back, the imposter syndrome that comes with coaching, and why weight loss is never linear. Jeremy’s authenticity and relatability shine through—and that’s exactly why he’s such an effective coach.Connect with Jeremy: Instagram: @lv_vikingGym: CrossFit Psyched (Henderson, NV)Connect with TCKB: Instagram, Facebook, YouTube: @twincitieskettlebellclubCoaching Interest Form: https://www.twincitieskettlebellclub.com/applyIf this episode helps, subscribe, like, and share it with someone who needs to hear Jeremy's story — or someone who cares about building kettlebell sport the right way.#kettlebellsport #weighttransformation #crossfit #kettlebell #fitnessjourney #lasvegas #coachlife #tckbclub #platformpodcast #training #competition #sport🛠️ Support the show + save with these discount codesPro Kettlebell - Made in the USA! – 10% off with code TCKB10https://prokettlebell.com/online-store?aff=8ResourcesAKLU sanctioned events: https://www.aklu.net/sanctioned-events💬 This episode is not sponsored unless explicitly stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport!Timestamps:00:00 - Intro: Meet the Las Vegas Viking03:00 - How kettlebell sport found a CrossFit guy06:00 - Starting at 550 pounds: The origin story08:00 - Losing 300+ pounds in two years09:00 - Walking into CrossFit for the first time11:00 - High school football and the injury that started the weight gain14:00 - Getting certified: L1, L2, NASM, and the knowledge obsession17:00 - CrossFit Psyched and Henderson, Nevada20:00 - The Rogue Slingshot challenge and discovering kettlebell sport21:00 - Finding a coach who gets it23:00 - Building the Psyched Kettlebell team (Chalk Monsters)25:00 - Community building: It starts with the coaches27:00 - Being the big guy with a beard — approachability as a coach29:00 - Scaling for stimulus, not ego31:00 - Training adaptive athletes at CrossFit Psyched34:00 - The coach mindset: Don't be Michael Jordan37:00 - Growing kettlebell sport inside a CrossFit gym39:00 - From class curiosity to 28-person seminar43:00 - Battling imposter syndrome as a coach47:00 - Weight loss wisdom: "It's not linear" and the COVID setback50:00 - Advice for beginners: Embrace the suck, start lighter52:00 - Where to find Jeremy and upcoming competitions

    Ep. 136 - From 550 Pounds to Kettlebell Sport Coach w/ Jeremy Olson | Twin Cities Kettlebell Club

  3. Jan 12

    135. Luva' Bells w/ Gianna Kreider & Stacey Guestke | Twin Cities Kettlebell Club

    🔥 Register now for the Luva’ Bells Kettlebell Sport Open! 📍 Camp Rhino Southeast — Las Vegas, NV | Saturday, February 14, 2026 ⏰ 11:00AM PT / 1:00PM CT 🎟️ Registration + full event details: https://runsignup.com/Race/NV/LasVegas/LuvahBellsKettlebellOpen 💪 Want help reaching your goals? 🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform Happy New Year — we’re kicking off 2026 with a conversation that’s all about building the sport and creating more chances for athletes to step onto the platform. In this episode, I sit down with Gianna Kreider and Stacey Gustke from Las Vegas Kettlebell Club to talk about the inaugural Luva’ Bells Kettlebell Sport Open. We get into why they decided to host their first meet, what it takes to deliver a strong athlete experience, and how they’re structuring the event to welcome both first-time competitors and seasoned lifters. ✅ Quick registration notes (in-person + virtual) • In-person pricing: – Early (before Dec 1): $70 – Regular (Dec 1 – Jan 15): $80 – Late (Jan 15 – Jan 31): $90 – Includes TWO lifts (biathlon and half marathon count as two lifts) – Additional lifts: $15 each • Youth (under 16): $20 (kids lifts are 5 minutes) • Virtual entries: $25 per lift • AKLU members: $10 discount (email kettlebellvegas@gmail.com for the discount code) • Virtual submission window: Feb 6–11 (due by midnight PT on Feb 11) – Submit your public YouTube video link to kettlebellvegas@gmail.com Resources • Register (RunSignup): https://runsignup.com/Race/NV/LasVegas/LuvahBellsKettlebellOpen • Virtual submission rules: https://runsignup.com/Race/LuvahBellsKettlebellOpen/Page-5 • AKLU sanctioned events: https://www.aklu.net/sanctioned-events If this episode helps, subscribe, like, and share it with someone who wants to compete — or someone who cares about building kettlebell sport the right way. #kettlebell #kettlebellsport #strengthandconditioning #tckbclub #platformpodcast #training #competition #sport 🛠️ Support the show + save with these discount codes Pro Kettlebell (Made in the USA!) – 10% off with code TCKB10 https://prokettlebell.com/online-store?aff=8 Kettlebell Kings – 10% off with code TCKB https://kettlebellkings.com?afmc=1d Bearfoot Athletics – 10% off with code TCKB10 https://www.bearfootathletics.com/?ref=RiA5-64mRDq3 Driven Nutrition – 15% off with code TCKB https://www.drivennutrition.net/pages/go?ref=11454:308873&discount=TCKB 💬 This episode is not sponsored unless explicitly stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport!

    135. Luva' Bells w/ Gianna Kreider & Stacey Guestke | Twin Cities Kettlebell Club

  4. 09/02/2025

    134. Building Pro Kettlebell w/ Amber & Nikolai Puchlov | Twin Cities Kettlebell CLub

    Amber & Nikolai Puchlov of Pro Kettlebell open up about the challenges and breakthroughs of building a kettlebell business. From design setbacks and manufacturing hurdles to the validation of seeing athletes worldwide embrace their bells, they share lessons learned and how these experiences shape their vision for the future of kettlebell sport in the U.S. and beyond. Whether you’re a lifter chasing PRs, a coach building something meaningful, or just curious about resilience and innovation, this episode delivers.

    134. Building Pro Kettlebell w/ Amber & Nikolai Puchlov | Twin Cities Kettlebell CLub

  5. 08/22/2025

    133. Men’s Mental Health w/ Brenna Thompson, RDN | Twin Cities Kettlebell Club

    Men’s Mental Health w/ Brenna Thompson, RDN — practical fixes for sleep, anxiety, energy, and connection. Coffee cutoff at noon, alcohol’s rebound on sleep, blue-light wind-downs, magnesium/melatonin basics, protein that steadies you, and building real support. 🔥 Register now for the 2025 Twin Cities Kettlebell Open! 📍 St. Paul, MN | September 13, 2025 🎟️ www.twincitieskettlebellclub.com/tckbopen2025 💪 Want help reaching your goals? 🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform Men’s mental health is under pressure—restless sleep, anxious spikes, and low bandwidth are more common than ever. In this episode I’m joined by registered dietitian Brenna Thompson to skip the doom and go straight to simple, evidence-informed actions men can start today. We get practical about caffeine, alcohol, sleep routines, food choices, and building real connection so you’re not white-knuckling stress alone. 📅 Timestamps 00:00 – Intro & setup 00:05:20 – Why this matters now: men’s mental health crisis 00:06:09 – Suicide: recent trends & context 00:07:14 – “Deaths of despair”: overdoses + working-class/rural risk 00:10:43 – Brenna’s family history & personal context 00:17:39 – Melatonin for sleep 00:21:47 – Magnesium basics for sleep (200–400 mg glycinate) 00:23:18 – When short-term melatonin helps 00:23:53 – Blue light/screens and winding down 00:29:31 – Protein to stabilize energy & mood 00:33:55 – Animal protein, satiety, recovery 00:35:23 – “Hunt–Gather–Farm” grocery filter (fast whole-food meals) 00:37:17 – Caffeine timing & anxiety (no caffeine after noon) 00:38:59 – Alcohol as a downer; sleep disruption 00:42:11 – Rebound effects & next-day mood; non-alcoholic swaps 00:53:53 – Movement + sunlight and neurotransmitters 00:57:00 – Connection: why it matters for men 00:58:23 – “Find your people” — practical ways to keep support 01:02:44 – Building community & staying connected Resources • Twin Cities Kettlebell Club — Coaching interest form: https://www.twincitieskettlebellclub.com/interestform • 988 Suicide & Crisis Lifeline (U.S.): Call or text 988 anytime If this episode helps, subscribe, like, and share it with someone who needs practical steps—today. #mensmentalhealth #sleep #anxiety #caffeine #recovery #nutrition #habits #tckbclub #platformpodcast 🛠️ Support the show + save with these discount codes Pro Kettlebell (Made in the USA!) – 10% off with code TCKB10 https://prokettlebell.com/online-store?aff=8 Kettlebell Kings – 10% off with code TCKB https://kettlebellkings.com?afmc=1d Bearfoot Athletics – 10% off with code TCKB10 https://www.bearfootathletics.com/?ref=RiA5-64mRDq3 Driven Nutrition – 15% off with code TCKB https://www.drivennutrition.net/pages/_go_?ref=11454:308873&discount=TCKB 💬 This episode is not sponsored unless explicitly stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport!

    133. Men’s Mental Health w/ Brenna Thompson, RDN | Twin Cities Kettlebell Club

  6. 07/18/2025

    132. WKSF Worlds Debrief w/ Cole Moore | Twin Cities Kettlebell Club

    🔥 Register now for the 2025 Twin Cities Kettlebell Open!📍 St. Paul, MN | September 13, 2025🎟️ www.twincitieskettlebellclub.com/tckbopen2025💪 Want help reaching your goals?🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform🎙️Competing on the world stage comes down to milliseconds of fixation and miles of travel efficiency.In this episode, I sit down with Twin Cities Kettlebell Club athlete Cole Moore for an inside look at his 24 kg Biathlon performance at the 2025 WKSF World Championships in Busto Arsizio, Italy.We break down pacing strategies that held up under international judging, zero-no-count jerk sets, and the mental reset needed when snatch lifts launch just an hour after jerks. If you’re chasing big goals in kettlebell sport—or any sport that demands perfect technique under pressure—this debrief is pure gold.📅 Timestamps – WKSF Worlds Debrief w/ Cole Moore00:00 – Welcome + Intro to The Platform Podcast02:00 – Quick stats: flight category, body-weight, final totals05:00 – Cole’s jerk set: cadence, fixation drill carry-overs (zero no-counts)09:00 – Snatch pacing strategy: why he opened slower than training pace13:00 – The 60-minute turnaround: recovering between jerk → snatch flights17:00 – Judging standards at Worlds vs. U.S. meets22:00 – Travel logistics: Milan arrival, hotel choice, beating jet lag27:00 – Nutrition on meet day: simple carbs + hydration hacks32:00 – Managing nerves: visualization and “one-rep reset” cue37:00 – Technical takeaways: shoulder stability & longer pause holds42:00 – Programming tweaks for the next training block48:00 – Future goals: national ranking + return to Worlds in 202653:00 – Advice to first-time international competitors57:00 – Rapid-fire: favorite gear, music, and recovery tools60:00 – Closing thoughts, shout-outs, and upcoming events🛠️ Support the show + save with these discount codesPro Kettlebell (Made in the USA!) – 10 % off with code TCKB10https://prokettlebell.com/online-store?aff=8Kettlebell Kings – 10 % off with code TCKBhttps://kettlebellkings.com?afmc=1dBearfoot Athletics – 10 % off with code TCKB10https://www.bearfootathletics.com/?ref=RiA5-64mRDq3Driven Nutrition – 15 % off with code TCKBhttps://www.drivennutrition.net/pages/_go_?ref=11454:308873&discount=TCKB💬 This episode is not sponsored unless explicitly stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport!

    132. WKSF Worlds Debrief w/ Cole Moore | Twin Cities Kettlebell Club

  7. 06/02/2025

    131. Beating Jetlag for Peak Performance | Twin Cities Kettlebell Club

    🔥 Register now for the 2025 Twin Cities Kettlebell Open! 📍 St. Paul, MN | September 13, 2025 🎟️ www.twincitieskettlebellclub.com/tckbopen2025 💪 Want help reaching your goals? 🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform 🎙️ In this solo episode of The Platform Podcast, I break down how to beat jet lag and perform your best when competing internationally. With the 2025 WKSF World Championships happening June 5–8 in Busto Arsizio, Italy, I’ve got athletes in the air right now — and we’re focused on one goal: arriving ready to lift, not just land. From adjusting your sleep-wake cycle and tapering training, to flying smart, hydrating, and syncing with local time fast — I share field-tested strategies that help you stay sharp on the platform. Whether you're flying to Milan or planning your first international meet in the future, this episode is your tactical guide to staying strong through the time zone chaos. 📅 Timestamps: 00:00 – Welcome + Intro to The Platform Podcast 00:40 – 2025 WKSF Worlds: Dates + Location 01:15 – Why Jet Lag Hits Athletes Hard 02:00 – What Is Jet Lag, Really? 03:30 – Physical + Mental Symptoms of Travel Fatigue 04:45 – Athlete Case Studies + Jet Lag Horror Stories 06:00 – Pre-Trip Tips: Sleep Adjustments + Tapering 09:00 – Smart Flight Booking + Packing Essentials 11:00 – In-Transit Strategy: Hydration, Sleep, Movement 14:00 – Arrival: Sunlight, Naps, and Active Recovery 17:00 – Melatonin, Light Cues, and Nervous System Reset 19:00 – Mindset, Buffer Days, and Staying Ready 21:00 – Final Thoughts + Good Luck to Milan Lifters 🛠️ Support the show + save with these discount codes: 🛡️ Pro Kettlebell (Made in the USA!) – 10% off with code TCKB10 https://prokettlebell.com/online-store?aff=8 🏋️‍♂️ Kettlebell Kings – 10% off with code TCKB https://kettlebellkings.com?afmc=1d 🦶 Bearfoot Athletics – 10% off with code TCKB10 https://www.bearfootathletics.com/?ref=RiA5-64mRDq3 🥤 Driven Nutrition – 15% off with code TCKB https://www.drivennutrition.net/pages/go?ref=11454:308873&discount=TCKB 💬 This episode is not sponsored unless stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport! #kettlebell #jetlag #competitionprep #wksf2025 #platformpodcast #kettlebellsport #strengthandconditioning #tckbclub #tckbopen2025

    131. Beating Jetlag for Peak Performance | Twin Cities Kettlebell Club

  8. 05/26/2025

    130. The Long (& Short) Path Back | Twin Cities Kettlebell Club

    🔥 Register now for the 2025 Twin Cities Kettlebell Open!📍 St. Paul, MN | September 13, 2025🎟️ www.twincitieskettlebellclub.com/tckbopen2025 💪 Want help reaching your goals?🎯 Apply for 1-on-1 coaching: https://www.twincitieskettlebellclub.com/interestform 🎙️ In this solo episode of The Platform Podcast, I explore what happens when your ambitions outpace your bandwidth—and how that tension can lead to burnout. I open up about my own struggles managing a demanding career, family responsibilities, health challenges, and the pressure to keep this podcast consistent. I share the strategies I’ve used to rebuild momentum by reconnecting with my purpose, realigning daily actions with long-term goals, and designing systems that support growth—without burning out. I also highlight the power of competition and accountability to help stay motivated and focused.If you've felt overwhelmed, off track, or like you're carrying more than you can manage, this episode is your guide back to alignment. 📅 Timestamps:00:00 – Introduction to the Platform Podcast00:23 – The Reality of Burnout and Bandwidth01:08 – Reflection and Reconnection02:35 – Navigating Personal Challenges04:21 – Balancing Career and Personal Life06:46 – Health Issues and Their Impact09:54 – Reestablishing Successful Habits12:36 – Taking Action to Create Momentum18:02 – Understanding Triggers and Environment20:42 – Identity and Long-Term Goals24:31 – Struggling with Identity After Injury25:07 – Redefining Personal Identity26:06 – Aligning Actions with Aspirations27:09 – Building a Sustainable System27:41 – Success Bandwidth and Real-Life Anchors30:12 – Flexible Strength Training31:41 – Protein Intake and Realistic Goals37:31 – Accountability and Competition40:52 – Reflecting and Realigning43:59 – Defining Your Own Comeback Plan46:09 – Final Thoughts and Encouragement 🛠️ Support the show + save with these discount codes:🛡️ Pro Kettlebell (Made in the USA!) – 10% off with code TCKB10https://prokettlebell.com/online-store?aff=8 🏋️‍♂️ Kettlebell Kings – 10% off with code TCKB https://kettlebellkings.com?afmc=1d 🦶 Bearfoot Athletics – 10% off with code TCKB10 https://www.bearfootathletics.com/?ref=RiA5-64mRDq3 🥤 Driven Nutrition – 15% off with code TCKB https://www.drivennutrition.net/pages/go?ref=11454:308873&discount=TCKB 💬 This episode is not sponsored unless stated. Some links are affiliate links, which means I earn a small commission at no extra cost to you. Thanks for supporting the show and the sport! #kettlebell #burnout #mindset #tckbclub #platformpodcast #strengthandconditioning #comeback #resilience #kettlebellsport #tckbopen2025

    130. The Long (& Short) Path Back | Twin Cities Kettlebell Club
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5
out of 5
22 Ratings

About

I'm Coach Jordan founder and head coach of the Twin Cities Kettlebell Club (@twincitieskettlebellclub) and my mission is to improve the lives of others by helping build sustainable, healthy lifestyles. On this podcast I talk nutrition, training, supplementation, kettlebell sport, program design, mindset, impact, and really all things fitness with coaches, athletes, experts and regular people trying to live their best lives.

Information

  • Creator
    Jordan Kunde-Wright
  • Years Active
    2020 - 2026
  • Episodes
    137
  • Rating
    Explicit
  • Copyright
    © Jordan Kunde-Wright

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