The Playeasy Warmup

Playeasy

Welcome to "The Playeasy Warmup," your go-to podcast for all things sports tourism! In each episode, we'll dive into how sports are shaping individuals, organizations, and communities while showcasing the cutting-edge ideas that are driving the future of this industry. Whether you’re a destination, event organizer, industry partner, or just a passionate sports fan, "The Playeasy Warmup" has the insights and news to keep you ahead of the game. Tune in and stay connected with the pulse of sports tourism.

  1. -2 ДН.

    How Tribu Is Growing Action Sports Across the U.S.

    Action sports might feel niche, but the momentum is global.In this episode of The Playeasy Warmup, Kerri Shields sits down with Micah Desforges, Founder of Tribu, to break down how Jackalope has grown from a backyard event into one of the most recognized action sports festivals in the world. From early grassroots beginnings to international expansion, Micah shares what it takes to build events that go beyond competition – blending sport, culture, and community into experiences people remember. They also dive into how destinations fit into that growth, what makes action sports so compelling, and why the lead-up to LA28 is creating a major opportunity for cities to get involved. If you care about experiential events, destination strategy, or where the future of sports tourism is heading, this episode is for you. 00:00 – Intro to Tribu & Jackalope 02:44 – Playeasy Innovators Summit 03:46 – Micah’s Origin Story 05:45 – Backyard Event to First Festival 08:47 – Building Experiences That Feel Different 12:26 – What Tribu Actually Is 14:09 – The Growth of Jackalope 17:00 – Why Culture & Community Matter 21:17 – Expansion & RFP Strategy 25:56 – What Destinations Need to Understand 28:49 – How Events Are Built 31:28 – Virginia Beach Success Story 37:08 – Using Playeasy to Find Markets 39:02 – Why Events Stay Free 41:35 – What Experiential Marketing Looks Like 49:00 – Biggest Lesson Learned

    54 мин.

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Welcome to "The Playeasy Warmup," your go-to podcast for all things sports tourism! In each episode, we'll dive into how sports are shaping individuals, organizations, and communities while showcasing the cutting-edge ideas that are driving the future of this industry. Whether you’re a destination, event organizer, industry partner, or just a passionate sports fan, "The Playeasy Warmup" has the insights and news to keep you ahead of the game. Tune in and stay connected with the pulse of sports tourism.