4 episodes

The Podcase is a podcast series powered by the Leuven Case Competition where entrepreneurs, CEOs, and managers tell you more about the real-life business cases they solved during their careers!

The Podcase Leuven Case Competition

    • Business

The Podcase is a podcast series powered by the Leuven Case Competition where entrepreneurs, CEOs, and managers tell you more about the real-life business cases they solved during their careers!

    BNP Paribas Fortis - Acquisition of New Clients

    BNP Paribas Fortis - Acquisition of New Clients

    For this episode, we invited Marilien Maebe, Team Coach - Market & Customer Analysis at BNP Paribas Fortis. She brings an interesting case about how banks acquire new clients. For banks, 18 year olds are an important sub-category on which they put extra focus. Listen to how Marilien and her team tackled this challenge with a tight deadline!

    • 13 min
    KPMG - The reconstruction of a finance department

    KPMG - The reconstruction of a finance department

    Rob Steensels, CFO at KPMG, will bring you an interesting case about a multinational client for which he and his team provided very broad financial support to help them with an enterprise-wide financial transformation enabled by new technologies. Listen how Rob approached this challenge in 6 steps and achieved results which even he deemed impossible!

    • 27 min
    IBM - How to bring AI into the market?

    IBM - How to bring AI into the market?

    During the first episode we sit down with Joan van Loon, Managing Director at IBM to talk about how they brought Artificial Intelligence into the market with their AI product: Watson. Joan will give you insight into the challenges IBM faced as a company to develop and introduce a complex product based on AI. Furthermore, he will tell you more about the difficulties they faced while trying to convince customers of products based on AI. To conclude, he will give you excellent tips on how to crack cases at the Leuven Case Competition.

    • 23 min
    McKinsey & Company - Finding and analysing new markets

    McKinsey & Company - Finding and analysing new markets

    During the second episode, we welcome Alexander van de Voorde, Engagement Manager at McKinsey & Company for the past 3 years. Alexander shares in this episode his experience and expertise on how he manages his projects. He refers to a recent case he dealt with: an aluminium producer who wanted to penetrate new markets. Here, he emphasises the importance of sharp market analyses and explained the importance of a sales plan. At the end, Alexander gives some useful tips for students who want to crack cases at LCC!

    • 27 min

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