The Power of Differentiation in Marketing – with Barry LaBov

In this episode, we’re joined by Barry LaBov, CEO of LaBov & Beyond Marketing Communications and author of ‘The Power of Differentiation: Win Hearts, Minds, and Market Share’. 

 Barry firmly believes differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated. 

 He shares the steps involved in his team’s signature process of ‘brand re-engineering’, highlighting the importance of injecting each brand’s personality into its marketing communications. 

We also discuss why winning the hearts and minds of a brand’s workforce is crucial to success – and how to achieve this by ensuring employees feel the significance of their work, and celebrating what makes the brand unique together with them.

Connect with Barry on LinkedIn

Get Barry’s book ‘The Power of Differentiation’

Check out the LaBov & Beyond website