The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer
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  • مرتان في الأسبوع

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

  1. قبل يوم واحد

    Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

    In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their discussion, Melina and Nancy explore key concepts such as autonomy bias, the magnetic middle, and the significance of testing marketing strategies to achieve measurable results. With practical examples and engaging stories, this episode is packed with actionable insights for marketers at any level. In this episode: Discover how small changes in marketing can lead to significant results. Learn about the impact of autonomy bias and how to leverage it in your campaigns. Explore the concept of the magnetic middle and its role in consumer decision-making. Understand the importance of testing and validation in marketing strategies. Gain insights into the practical applications of behavioral science in various marketing contexts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/536. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  2. قبل ٦ أيام

    I Need That: Unpacking the Psychology of Perceived Need

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his youth involving a solar-powered bike computer that reignited his passion for cycling, illustrating how emotional connections drive the perception of need. Throughout their conversation, Melina and Laurier discuss actionable strategies for product development, the importance of validation, and how to effectively communicate the benefits of a product to tap into the emotional decision-making processes of consumers. This episode is a treasure trove of insights for entrepreneurs, marketers, and anyone looking to create compelling products that resonate with their audience. Don't miss the chance to rethink how you approach your offerings and inspire your customers to say, "I need that!" In this episode: Explore the psychology of perceived need and how it affects consumer behavior. Learn about the concept of the "coveted condition" and its impact on identity and aspiration. Discover actionable strategies for product development and marketing. Understand the significance of validating your product ideas before launch. Gain insights into how emotional connections drive purchasing decisions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/535. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  3. ٢٣ سبتمبر

    Shifting Perspectives: The Science of Changing Opinions

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal identity. Andy shares insights on the complexity of self-perception and the varying degrees of opinion strength, highlighting how cultural contexts can shape our views. The conversation also addresses the implications of moral conviction in persuasion, examining when moral arguments can either reinforce or challenge existing beliefs. Listeners will learn practical strategies for tailoring communication to resonate with diverse audiences, depending on their perspectives and personality traits. As you listen, consider your own opinions: which feel unshakable, and why? This episode serves as a reminder of the fluidity of our beliefs and the importance of remaining open to new perspectives. In this episode: Discover the psychological mechanisms behind opinion formation and change. Learn about the role of cultural context in shaping self-perception and attitudes. Explore the impact of moral conviction on persuasion strategies. Understand how to tailor messaging based on audience personality traits. Gain insights into fostering strong brand loyalty through identity connection. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/534. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  4. ١٨ سبتمبر

    Stand Out: Authentic Branding in a Crowded Marketplace

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget. Louis shares his insights on how to be brave in branding and the importance of embracing a unique positioning that resonates with your audience. The conversation dives into the concept of "insight foraging," where Louis emphasizes the value of understanding your customers through real conversations rather than relying on potentially misleading data. He discusses the pitfalls of traditional marketing tactics, like arbitrary niching down, and instead encourages listeners to find common struggles among their target audience to create meaningful connections. Louis also introduces the idea of using a "Trojan horse" approach in marketing, allowing brands to enter the minds of consumers by addressing what they think they need before delivering what they truly require. In this episode: Discover how to embrace your brand's spice and be bold in your messaging. Learn the importance of insight foraging and how to gather meaningful customer insights. Understand why traditional niching down can be counterproductive and how to find your unique positioning. Explore the concept of the Trojan horse in marketing and how to effectively communicate your brand's value. Gain insights into the role of alter egos in overcoming fear and embracing your brand's true identity. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/533. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  5. ١٦ سبتمبر

    Conquering Procrastination in Business

    In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we navigate the complexities of decision-making in a rapidly changing environment. Bikeshedding, a term coined by Cyril Northcote Parkinson, highlights our tendency to spend excessive time on inconsequential tasks—like perfecting a logo color—at the expense of critical decisions that can impact our success. Melina explains how this behavior can hinder our productivity and offers practical strategies to overcome it. She discusses the relationship between bikeshedding and Parkinson's Law of Triviality, emphasizing the importance of prioritizing meaningful work over distractions. In this episode: Understand the concept of bike shedding and how it manifests in everyday decision-making. Learn about Parkinson's Law of Triviality and its implications for productivity. Discover practical questions to ask yourself to break free from bikeshedding and focus on what truly matters. Explore the significance of setting clear goals to combat procrastination and maintain momentum. Gain insights into how to balance feedback from others while staying true to your own objectives. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/532. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  6. ١١ سبتمبر

    Learn From Losing: The Psychology of Resilient Leadership

    In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the business world. Sebastian shares his journey from a high-stress career in money management to a deep exploration of psychology, emphasizing that effective leadership is not just about winning but about learning from losses. He highlights the importance of resilience, the impact of stress on performance, and how a long-term mindset can guide decision-making. Throughout the episode, Melina and Sebastian delve into the concept of goal-induced blindness, illustrating how an excessive focus on outcomes can hinder our ability to see the bigger picture. In this episode: Discover how sports psychology can inform and enhance leadership practices. Learn about the significance of embracing losses as opportunities for growth. Understand the concept of goal-induced blindness and its implications for high performers. Explore the optimal levels of stress for different tasks and how to manage them effectively. Gain insights into the importance of self-care and well-being for effective leadership. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/531. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  7. ٩ سبتمبر

    Building Authentic Brands

    In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust. Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the critical role of empathy in understanding consumer needs and how this understanding can lead to effective marketing strategies. Throughout the episode, Melina and Tessa examine the evolving landscape of branding, especially in a world where consumers demand transparency and authenticity from the brands they support. In this episode: Understand the significance of aligning internal culture with external branding. Learn how empathy can enhance marketing strategies and brand authenticity. Explore the process of defining and operationalizing brand values. Discover how to adapt brand strategies to meet the changing expectations of consumers. Gain insights into the importance of transparency in building consumer trust. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/530. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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  8. ٤ سبتمبر

    529. Lights, Camera, Brainy: Launching Our New YouTube Channel

    In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintaining the integrity of the existing podcast. Listeners will hear about the challenges and insights gained during the process of creating a new channel that reflects Melina's passion for human behavior and behavioral science. From researching YouTube trends to understanding the nuances of content creation, Melina emphasizes the significance of aligning expectations with audience perceptions. She also highlights the importance of creating unique content tailored for video, rather than simply repurposing existing podcast material. This episode provides a behind-the-scenes look at the launch, including the first video on the curious case of Crystal Pepsi, and gives listeners a taste of the new format with engaging shorts and deeper dives into behavioral economics. In this episode: Celebrate the launch of the new YouTube channel, @BrainyMelina. Understand the importance of timing and readiness in business expansions. Explore the challenges of adapting content for different platforms. Learn about the psychological impact of setting clear expectations for products. Discover the exciting content planned for the new channel, including behavioral breakdowns and shorts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/529. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

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