The PR Bunker

Don Martelli

Bostonian | PR Guy | Podcaster | Strategic Communications & PR Consultant

  1. 6d ago

    Policy for Normal People: Christy Amada

    The conversation covers the grind of public relations, the partnership in public relations, the 'Policy for Normal People' podcast, the brand and flavor of PR around public policy, driving the bottom line, working with the media and content, networking and collaboration, and podcast and networking strategies. The takeaways include networking strategies, content creation, public relations and policy, and relationship building. Takeaways Networking StrategiesContent CreationPublic Relations and PolicyRelationship Building Chapters 00:00 The Grind of Public Relations01:10 Partners in Public Relations02:06 Policy for Normal People Podcast04:03 Brand and Flavor of PR around Public Policy10:20 Driving the Bottom Line12:45 Working with the Media and Content19:51 Networking and Collaboration28:35 Podcast and Networking Strategies

  2. Aug 5

    From Cradles to Crayons: Alicia Kabir

    The conversation covers a range of topics, including personal experiences, the mission of Cradles to Crayons, the impact of the organization, and ways to get involved. Alicia Kabir shares her journey to the nonprofit sector and the importance of supporting families and children. The conversation also highlights the organization's mission to end clothing insecurity and the impact of their work on children and families. Takeaways Volunteering and donating clothes are impactful ways to support Cradles to CrayonsThe organization's mission is to end clothing insecurity and provide support to children and families Chapters 00:00 Personal Experiences and Summer Activities01:32 Introduction to Cradles to Crayons02:09 Alicia Kabir's Journey to the Nonprofit Sector03:24 The Mission of Cradles to Crayons04:15 Engaging with the Organization05:08 Volunteering and Impact09:53 Corporate Partnerships and Events11:11 Distribution Network and Expansion10:40 Backpackathon and School Supplies14:32 Motivation and Secret to Success22:04 Advice for Young Professionals24:48 Ways to Get Involved

  3. Aug 5

    The Crusade of Networking and Building Trust: Wendy Caverly

    The conversation covers the introduction to Riverside, Wendy's background and career journey, the birth of Crusaders, networking as a skill set, building and nurturing relationships, and advice for young professionals. Wendy shares her experiences and insights on networking, relationship-building, and career development, providing valuable advice for professionals at all stages of their careers. The conversation covers the frustration of vague business descriptions, the importance of specific targeting, strategic networking and room engagement, the Crusaders Connection Event, and the systemization of networking and relationship building. Takeaways Networking is a skill set that requires a structured framework based on individual personalities.Building and nurturing relationships is essential for long-term success in business and career development. Specific targeting is crucial for effective business communication.Strategic networking involves intentional engagement and follow-up. Chapters 00:00 Introduction to Riverside01:45 Wendy's Background and Career Journey07:41 The Birth of Crusaders11:22 Networking as a Skill Set13:22 Building and Nurturing Relationships18:30 Advice for Young Professionals19:14 The Frustration of Vague Business Descriptions19:52 The Importance of Specific Targeting21:38 Strategic Networking and Room Engagement29:38 The Crusaders Connection Event33:35 Systemization of Networking and Relationship Building

  4. Jul 14

    Amplify, Don't Replace: How Lianna Serko Uses AI to Sharpen Communications

    Most AI advice for communicators says automate everything or ignore it completely. Lianna Serko has a smarter take. As Director of Strategic Communications at American University's Kogod School of Business, she uses AI to strip the friction out of repetitive work so her team can focus on what actually matters, which is judgment, relationships, and knowing your audience cold. Don Martelli talks with Lianna about her three rules for building better workflows, why owned content matters more as search shifts toward AI-driven summaries, and the media lead-scoring app she built in Google AI Studio without waiting for permission. If you're trying to figure out where AI fits in your comms work without losing what makes you good at it, this one's your roadmap.

  5. Jul 13

    From Crisis to Housing: How Hearth Is Ending Older Adult Homelessness

    The conversation delves into the complex issue of elder homelessness, highlighting the work of Hearth in addressing this challenge. Rhonda shares her personal journey and the story of Hearth, emphasizing the need for advocacy and fundraising to support their mission. The discussion also explores the reality of homelessness, the journey to stability, Hearth's vision for the future, and the importance of community involvement and advocacy. Impactful stories of individuals served by Hearth are shared, underscoring the ongoing work and the need for continued support. Takeaways Elder homelessness is a complex issue with a variety of contributing factors.Advocacy and fundraising are crucial for supporting organizations like Hearth in their mission to end elder homelessness. Chapters 00:00 Introduction and Background02:32 Rhonda's Journey and Hearth's Story05:13 The Reality of Homelessness07:03 The Journey to Stability11:54 Advocacy and Fundraising19:34 Hearth's Vision and Future Plans22:02 Community Involvement and Advocacy26:54 Impactful Stories and Conclusion

  6. Jul 13

    From Journalist to Fractional CCO: The Accidental Success Story

    The conversation covers the role of Fractional Chief Communications Officers, leveraging AI in communications, the story, narrative, and brand framework, and the four languages model for communication channels. It also delves into the accidental entry into the business, similarities and differences in journalism and communications, networking and referrals, motivation and purpose in business, communication strategy and frameworks, pivoting in business, passion for working with dogs, and communication channels and Substack. Takeaways Fractional Chief Communications OfficersLeveraging AI in CommunicationsStory, Narrative, and Brand FrameworkFour Languages Model for Communication Channels Chapters 00:00 Introduction and Business Description01:24 Client Focus and Industry Range03:26 Accidental Entry into the Business05:05 Similarities and Differences in Journalism and Communications06:18 Networking and Referrals07:39 Motivation and Purpose in Business09:25 Communication Strategy and Frameworks14:10 AI in Communications20:34 Pivoting in Business21:34 Passion for Working with Dogs23:48 Communication Channels and Substack

  7. Jul 13

    The Importance of advocacy, equal access to education: Katy Petrik

    Katie Petrik shares her journey of founding a nonprofit focused on marginalized communities and students with disabilities. She discusses the impact of her work, the challenges faced, and the future goals of the organization. The conversation highlights the importance of advocacy, equal access to education, and the need for support in the special education space. Takeaways Advocacy for marginalized communitiesEqual access to education for students with disabilities Chapters 00:00 Founding a Nonprofit02:25 The Journey and Motivation06:14 Challenges and Impact10:44 Partnership with Schools18:36 Future Goals and Expansion25:36 Funding and Support

  8. Jul 10

    Getting Crystal Clear in PR: Kara Ryan, KLYR Strategies

    The conversation covers Kara Ryan's journey from journalism to corporate PR, her transition to solopreneurship, and her passion for healthcare communications. It explores the day-to-day work in healthcare PR, the consistency and change in PR work, the media success formula, and the role of strategic communications at the decision-making table. It also delves into managing client expectations, reflections, and advice, as well as the diverse PR projects and the future of Clear Strategies. The conversation covers the rise of independent specialists, the importance of networking and referrals, building relationships and expertise, the power of people in business, networking tools and strategies, scaling and future plans, alternative career paths, podcast and content consumption, and contact information and conclusion. Takeaways Transition from journalism to corporate PRStrategic communications at the decision-making table Rise of independent specialistsImportance of networking and referrals Chapters 00:00 Journey to Communications01:13 Transition to Corporate PR02:20 Becoming a Solopreneur02:49 Passion for Healthcare Communications04:22 Day-to-Day Work in Healthcare PR06:20 Consistency and Change in PR Work08:27 Media Success Formula10:25 Strategic Communications at the Table11:12 Managing Client Expectations13:27 Reflections and Advice16:13 Diverse PR Projects18:04 Future of Clear Strategies18:37 The Rise of Independent Specialists19:26 Networking and Referrals20:25 Building Relationships and Expertise22:17 The Power of People in Business24:00 Networking Tools and Strategies25:15 Scaling and Future Plans27:48 Alternative Career Paths28:22 Podcast and Content Consumption29:34 Contact Information and Conclusion

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About

Bostonian | PR Guy | Podcaster | Strategic Communications & PR Consultant

Information

  • Creator
    Don Martelli
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Explicit
  • Copyright
    © 2025 Don Martelli
  • Show Website
    The PR Bunker