93 episodes

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

The PR Pace Podcast Annie Scranton

    • Business
    • 5.0 • 9 Ratings

If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.

    To Wiki or Not?

    To Wiki or Not?

    How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!

    • 45 min
    PR from the Edges of Earth

    PR from the Edges of Earth

    I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and Tourist magazine. Ruksana talks about the job of travel writer + reporter, the state of that industry and, of course, her advice for how publicists can work best when pitching her. Enjoy!

    • 55 min
    2024 Trends with Fox's Cheryl Casone

    2024 Trends with Fox's Cheryl Casone

    Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year!

    • 28 min
    How to Publicize Lawyers in the Media

    How to Publicize Lawyers in the Media

    Thanks for checking out our last episode of 2023! We end on a high-note with two great interviews as we dive into the world of legal PR. Amanda Bronstad is a reporter at Law.com and she recently interviewed our client, mass tort attorney Mikal Watts. Do you know the difference between a mass tort and a class action lawsuit? Me neither, til this episode - it's interesting! Next up is Leonard Scheiner, Principal at Geek Haus, which works almost exclusively with attorneys and lawfirms helping them with PR, marketing and much more. Enjoy!

    • 37 min
    Talk Radio, the Changing Face of Media + Creating Great Content

    Talk Radio, the Changing Face of Media + Creating Great Content

    This week, my good pal Frank Morano, radio show host on 77 WABC here in NYC, stops by for such a fun conversation. We agree- talk radio is alive & well, despite all the many changes and challenges the media lanscape is facing. Our client, attorney Eric Richman, kicks off this episode by sharing a bit about his practice and how PR has benefitted his business.

    • 42 min
    Moving Politics FORWARD -- Spotlight on The Forward Party

    Moving Politics FORWARD -- Spotlight on The Forward Party

    If you like politics -- this is the episode for you. First up is PPR client Lindsey Drath, who is the CEO of the Forward Party, a new political party and advocacy group dedicated to rethinking and reworking our broken political system. Lauren Jessop, political reporter, also stops by. She recently profiled the Forward Party and we learn all about her sourcing and reporting style.

    • 36 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

OateseyInSD ,

Great PR insights

I love hearing the perspectives of other journalists and PR professionals. I always learn something new and this podcast offers a plethora of great tips and insights!! Annie also knows how to ask good questions that talk about the craft and the people behind it. I enjoy the episodes!

CooperSP23 ,

Fantastic show!

Annie Scranton is an amazing host and thought leader in PR. Highly recommend this show for
some great takeaways!

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