The PR Podcast

Jody Fisher

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

  1. 244. Matisse Hamel-Nelis on Accessibility and PR

    JAN 26

    244. Matisse Hamel-Nelis on Accessibility and PR

    Our guest is Matisse Hamel-Nelis, an award-winning communications strategist and accessibility advocate who is helping organizations rethink how they show up in the world. From websites and press releases to social media and broader communications strategy, Matisse specializes in making content not just compliant—but genuinely usable, inclusive, and impactful for everyone. She brings a rare blend of real-world PR experience, formal accessibility training, and academic insight, showing why accessibility isn’t an add-on—it’s smart, effective communication. This conversation challenges how we write, publish, and share stories, and why accessible communications are quickly becoming a professional imperative, not a nice-to-have. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matisse Hamel-Nelis Website: https://matissenelis.com LinkedIn: https://www.linkedin.com/in/matissenelis/ Instagram: https://www.instagram.com/matissenelis/ Twitter: https://x.com/matissenelis YouTube (PR & Lattes): https://www.youtube.com/@PRandLattes The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

    33 min
  2. 243. Liz Burke, Reporter and Professor, on TV, TikTok and how to Tell a Story

    JAN 19

    243. Liz Burke, Reporter and Professor, on TV, TikTok and how to Tell a Story

    Liz Burke is an Adjunct Assistant Professor of Journalism at Hofstra University and a reporter at News 12 Long Island, teaching the next generation of journalists while actively covering news in one of the most competitive local media markets. She understands exactly what reporters look for, how stories get assigned, and where PR efforts succeed—or fall flat—in real time. Her social media is an informative master class in how to be a better reporter, tips and advice on storytelling, TV tech and more. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Liz Burke – Official Links & Social News 12 Long Island: https://longisland.news12.com/author/liz-burke Hofstra University: https://www.hofstra.edu/faculty-profile/?id=7729 TikTok: https://www.tiktok.com/@lizburketv Instagram: https://www.instagram.com/lizburketv/ LinkedIn: https://www.linkedin.com/in/lizburkemedia/ The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

    33 min
  3. 242. Jason Fishman, Digital Niche Agency, on Crowdfunding and Finance PR

    JAN 12

    242. Jason Fishman, Digital Niche Agency, on Crowdfunding and Finance PR

    Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He’s helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

    28 min
  4. 241. Mike Harris, UpRoar PR, on creativity and client work

    JAN 5

    241. Mike Harris, UpRoar PR, on creativity and client work

    Mike Harris is President and Co-Founder of Uproar PR, one of the fastest-growing consumer and technology agencies in the country. Since launching in 2011, Mike has led Uproar’s expansion into major markets from New York to Tel Aviv, while shaping award-winning campaigns for brands like Planet Fitness, Rakuten, and Delsey Luggage Paris. We talk about how he blends creativity with data, how his team consistently lands top-tier national coverage—including a memorable product demonstration on CSI featuring a laser keyboard (watch here: https://www.youtube.com/watch?v=Jh6blxlnykM)—what it really takes to scale an agency, and the trends he believes will redefine PR in the years ahead. This episode drives into strategy, storytelling, and building a modern PR firm from the ground up. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Connect with Mike and Uproar PR:Mike Harris - https://www.linkedin.com/in/mikeharrispr/Website - https://uproarpr.com/The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

    32 min
  5. 240. Jody Fisher, Reddit Q&A #14

    12/15/2025

    240. Jody Fisher, Reddit Q&A #14

    In this special solo episode of The PR Podcast, host Jody Fisher steps into the hot seat to respond to real, unfiltered questions from the public relations community — pulled straight from Reddit. From emotional career crossroads to practical visibility questions, this episode tackles what PR pros are really thinking but don’t always say out loud. Topics include burnout, confidence, internal vs. external communications, knowing when to go on a PR tour, where you belong in the industry, and how to recognize opportunity when it shows up. Some of these posts are raw. Some are tactical. All of them are deeply relatable for anyone navigating a career in public relations. If you’ve ever wondered: • Is this normal in PR? • Am I on the right path? • Where do I go next? This episode is for you. Reddit threads discussed in this episode: • Writing this with tears in my eyes • Career advice: corp comm to internal comm • Should I go on a PR tour? • I love my career but don’t know where to settle • My local news says they want to feature me — now what? Questions or topic ideas? Send them our way. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

    24 min
  6. 239. Bridget Sicsko & Lydia Bagarozza, Visibility on Purpose, on Getting Started with DIY PR

    12/08/2025

    239. Bridget Sicsko & Lydia Bagarozza, Visibility on Purpose, on Getting Started with DIY PR

    Visibility on Purpose, founded by Lydia Bagarozza and Bridget Sicsko, is redefining how founders and small business owners approach PR. In this episode, they break down how their PR strategy studio helps brands get seen, featured, and remembered—without relying on expensive agencies or guesswork.Lydia has led campaigns for top consumer brands sold at Ulta, Target, Amazon, and Whole Foods, while Bridget brings the storytelling expertise of a former book publisher and speaker, helping founders craft narratives that consistently land in USA Today, Time Magazine, Yahoo, Fortune, mindbodygreen, and leading podcasts.We dive into:• The gap between DIY PR and traditional agencies• What founders truly need to secure meaningful media• How to build story angles that attract journalists• What Visibility on Purpose teaches that most PR pros don’t• Real examples of brand features and how they happenedThe PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.🎥 Watch more from Visibility on Purpose on YouTube:👉 https://www.youtube.com/@visibilityonpurpose🔗 Connect with Visibility on Purpose:Website: https://www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurposeLydia: https://www.instagram.com/lydiabagarozzaBridget: https://www.instagram.com/bridgetsicskoThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

    33 min
  7. 238. Matthew Pierce, Ambient New York, on creativity and tourism PR

    12/01/2025

    238. Matthew Pierce, Ambient New York, on creativity and tourism PR

    This week on The PR Podcast, we sit down with Matthew Pierce — a strategic communicator, storyteller, and multidisciplinary creator who blends PR expertise with music, video, and live performance to make messages unforgettable. After a decade managing major campaigns on Madison Avenue, Matthew now helps brands, leaders, and event organizers bring their stories to life through documentary-style video, custom songs, creative content, and high-impact stage performances. We dig into how he chooses the right medium for a story, how business strategy informs creativity, and why audiences connect more deeply with moments that feel real, intentional, and crafted for them. From corporate events to custom rap performances to storytelling through his “Ambient New York” videos, Matthew’s work shows what happens when strategy and creativity collide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Matthew Pierce: YouTube - https://www.youtube.com/@AmbientNewYorkLinkedIn - https://www.linkedin.com/in/matthewrussellpierce/Instagram - https://www.instagram.com/boypiercemusic/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

    30 min
  8. 237. Kristi Straw, Lighthouse Leadership Consultants, on Unicorn Leadership

    11/24/2025

    237. Kristi Straw, Lighthouse Leadership Consultants, on Unicorn Leadership

    This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-suite, scaling teams, rebuilding culture, or redefining their leadership brand 🚀.Kristi is known for her no-nonsense, truth-telling approach 🎯 to coaching, helping leaders get clear, get confident, and take bold action that actually moves their careers forward. Today, she breaks down what real leadership looks like now—from building a personal brand that commands attention inside your organization 👀 to diagnosing the hidden issues that tank team performance ⚡.If you want to lead with more impact, communicate with authority, and future-proof your career, this is a conversation you don’t want to miss 🎙️.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Kristi Straw: LinkedIn - https://www.linkedin.com/in/kstrawmbaInstagram - https://www.instagram.com/lighthouseleadershipconsultant/Lighthouse Leadership Consultants™: Website - https://lighthouseleadershipconsultants.com/LinkedIn Company Page - https://www.linkedin.com/company/lighthouseleadershipconsultants UNICORN Leader™Amazon - https://www.amazon.com/UNICORN-Leader-Innovation-Influence-Workplace/dp/B0DGFJTSQ6The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?Christopher Appoldt Photography: website - https://www.christopherappoldt.com

    24 min
5
out of 5
20 Ratings

About

The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.