26 episodes

Your Guide to Effective Marketing and Selling

The Practical CMO by Chief Outsiders practicalcmo

    • Business
    • 5.0 • 1 Rating

Your Guide to Effective Marketing and Selling

    What’s Going on in Healthcare Marketing?

    What’s Going on in Healthcare Marketing?

    Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their organizations quite differently. Sometimes, it’s too easy to get too focused on what you have traditionally done in Marketing, and also a challenge to look outside your unique market for best practices in other markets which you might adopt. In today’s program, we are going to do a deep dive into the Healthcare market, and do a temperature check on its overall health and growth prospects. We will also characterize organizations in this sector—and try to highlight best practices inside the market, but also identify best practices from other markets which might be beneficial to a Healthcare marketer.


    ----more----


    My guest today is Deborah Fell, Area Managing Partner & CMO at Chief Outsiders. Deborah is an excellent colleague who has brought strategic marketing and dramatic improvements in Marketing programs and performance to her clients. Deborah has worked with healthcare clients in the insurance, mobile clinic, and senior living markets.


    Host: Mark Coronna, Partner & CMO, Chief Outsiders


    mcoronna@chiefoutsiders.com 
    Mark Coronna | LinkedIn


    Guest: Deborah Fell, Area Managing Partner & CMO, Chief Outsiders


    dsfell@chiefoutsiders.com 

    • 32 min
    What’s Going on in Industrial Marketing?

    What’s Going on in Industrial Marketing?

    Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their businesses quite differently. Sometimes, it’s too easy to get too focused on what you have traditionally done in Marketing, and also a challenge to look outside your unique market for best practices in other markets which you might adopt. In today’s program, we are going to do a deep dive on the industrial businesses, and do a temperature check on their overall health and growth prospects. We will also characterize businesses in this sector—and try to highlight best practices inside the market, but also identify best practices from other markets which might be
    beneficial to an industrial marketer.


    My guest today is Kimberly Miller, a colleague from Chief Outsiders who has spent the better part of her career in Marketing roles in industrial companies. We'll tap into Kimberly’s industry insights as we look to offer practical guidance.


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    Today’s Participants:
    Host: Mark Coronna, Partner & CMO, Chief Outsiders


    mcoronna@chiefoutsiders.com
    Mark Coronna | LinkedIn


    Guest: Kimberly Miller, CMO, Chief Outsiders
    kmiller@chiefoutsiders.com


    Kimberly is an industrial marketer with operations and engineering in her DNA.  Working with engineering or operational lead manufactures, she brings the marketing strength that fuels growth by developing strategies with input and buy-in from not only customers but internal groups.  As a result, her clients align their teams, implement a shared strategy, and achieve their revenue and profit goals.


     

    • 26 min
    Brand The “How” Not the “What”

    Brand The “How” Not the “What”

    The value proposition of most businesses is based on what they do well. In many cases, focusing on what the company does--the products they make or the services they offer--is neither differentiating nor compelling. Even more problematic, many value propositions do not offer clear benefits to the problems and challenges their customers face.


    In this podcast, we will discuss creating value propositions on the “how” businesses create value instead of “what” they do. Codifying, packaging, and branding a company’s service components can often deliver a message which is more compelling and differentiating. And what’s more, codifying the way customers are serviced is a great way to integrate operations,
    sales, and marketing.


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    Additional Resources:
    Links to a 3-part blog series (in order from top to bottom)
    https://www.chiefoutsiders.com/blog/brand-service-delivery-process

    https://www.chiefoutsiders.com/blog/branded-service-processes 
    https://www.chiefoutsiders.com/blog/how-to-brand-service-component 


    Today’s Participants:
    Host: Mark Coronna, Partner & CMO, Chief Outsiders
    mcoronna@chiefoutsiders.com 
    Mark Coronna | LinkedIn


    Guest: Dennis Bailen, Partner & CMO, Chief Outsiders
    dbailen@chiefoutsiders.com 

    • 36 min
    Lies, Damned Lies, and Marketing

    Lies, Damned Lies, and Marketing

    This podcast is a very unusual, but realistic, view of what Marketing does well, and what it doesn’t do well.
    You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated.


    Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.


    In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.


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    Today’s Participants:
    Host: Mark Coronna, Partner &CMO, Chief Outsiders


    mcoronna@chiefoutsiders.com
    Mark Coronna | LinkedIn


    Guest: Atul Minocha, Partner& CMO, Chief Outsiders


    aminocha@chiefoutsiders.com
    Atul Minocha | LinkedIn


    Related Resources
    Amazon.com: Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth
    eBook: Minocha, Atul V.: Kindle Store

    • 35 min
    Intellectual Property (IP) Opportunities and Marketing: What are You Missing?

    Intellectual Property (IP) Opportunities and Marketing: What are You Missing?

     


    This podcast offers a practical guide about how you can use the Intellectual Property (IP) you already have in your business to enhance your revenues and profits, create more competitive differentiation, make your business more attractive to business partners, and enhance your exit value.


    Intellectual Property is a largely unexplored business opportunity for SMBs due to a series of myths. We are going to explode those myths with some ideas to help you drive growth and competitive advantage.


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    Today’s Participants:
    Host: Mark Coronna, Partner and CMO, Chief Outsiders


    mcoronna@chiefoutsiders.com
    Mark Coronna | LinkedIn


    Guest: Noel Elfant, Principal Attorney, General Counsel Practice LLC


    Noel.elfant@gcpractice.com
    https://www.gcpractice.com/


     


    About Mark's Guest: 


    Noel Elfant is the founding member and principal attorney of General Counsel Practice LLC. GC Practice delivers general counsel services to individuals and companies that require business-focused, operationally oriented legal advice of seasoned general counsel on a cost-effective, less than full-time basis. Noel was the first general counsel, corporate secretary, and chief compliance officer for Zebra Technologies Corporation, a publicly held manufacturer and marketer of bar code and RFID technologies. Most recently he served as the general counsel for the North American operations of DeLaval Inc. a Swedish manufacturer of dairy farm equipment and cleaning chemicals for the food processing industry and part of the multi-billion-dollar, privately-held Tetra Laval Group. He began his career in the corporate and securities department of McDermott, Will&Emery before joining the legal department at Fortune Brands, Inc., a consumer products conglomerate. Noel earned his JD degree from Northwestern University School of Law and his BA degree from UCLA. He is licensed in Illinois, Wisconsin, and Ohio. Noel is married to Susy, they live in Northbrook, Illinois, and they have three adult children.

    • 37 min
    Is It Time to Use Artificial Intelligence (AI) in Marketing?

    Is It Time to Use Artificial Intelligence (AI) in Marketing?

    Like many emerging technologies, artificial intelligence (AI) is making its way into the market through a number of applications. Emerging technologies are often misunderstood and misapplied early in their adoption. Even when the technology itself is ready for commercial application, individual businesses need the maturity and readiness to effectively use these newer technologies.



    In this program, we are going to focus on how AI is being used in Marketing applications today. We’ll focus on what works, what doesn’t, and layout some specifics around how you can use this technology to improve your B2C and B2B Marketing programs.


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    Today’s Participants:
    Host: Mark Coronna, Partner & CMO, Chief Outsiders


    mcoronna@chiefoutsiders.com
    Mark Coronna | LinkedIn


    Guest: Christa Martin, Fractional CMO, Chief Outsiders


    cmartin@chiefoutsiders.com
    Christa Martin | LinkedIn


    Related Resource
    HostReview: How Modern Businesses Achieve Success With AI Chatbots (chiefoutsiders.com)

    • 38 min

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💚💙💜💜💛💜💛❤️ ,

Sales and Marketing aligned??!!

Excellent content and refreshing ways to align sales and marketing for success. Enjoyed the series and cant wait for more to come!

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