The Practice Builders

Dr. Vince Leone and Dr. Kyle Pankonin

5.0 (3)
CAREERS

Welcome to the Practice Builders podcast, the show where innovation meets strategy for growing thriving chiropractic clinics presented by Specialized Practice and hosted by Dr. Vince Leone and Dr. Kyle Pankonin. They're here to share proven tactics to help you build cash-based revenue streams, maximize staff driven services, and reduce reliance on insurance.

1H AGO

41. How to Optimize Your Ads with Simplicity AI

🎙 Episode 41 – How to Optimize Your Ads with Simplicity AI In this episode of The Practice Builders Podcast, Dr. Vince interviews Dr. Bao Tai (Parker ’02), founder of Simplicity AI, about the biggest silent profit leak in most clinics: lead management. Dr. Bao built two 7-figure, cash-based neuropathy clinics in Texas, then created Simplicity AI after realizing the stress and overhead of staffing, call centers, and inconsistent follow-up was crushing even “successful” practices. The solution: a custom AI virtual assistant that responds instantly, qualifies leads, answers common questions, and schedules directly inside GoHighLevel. You’ll learn: Why speed-to-lead is the #1 bottleneck in paid traffic (most leads come in after hours, when humans are off the clock)The two biggest clinic pitfalls: slow follow-up and zero tracking of what staff actually does with leadsHow Simplicity AI works: primer text → call within ~45 seconds using the clinic’s caller ID (not “spam likely”) → qualification + schedulingHow the AI handles common objections like “Do you take insurance?” and “Is it expensive?” without nuking the opportunityWhy clinics don’t need “more leads” as much as they need better capture + consistent follow-upA real case study: a high-volume neuropathy clinic captured an extra $80,000 in one month without increasing ad spend, simply by improving speed and systemsWhat onboarding looks like: a non-cookie-cutter build (21–30 days) to create workflows that match the clinic’s funnel and offerHow this reduces staffing stress: your team stops chasing 100 cold leads and instead focuses on qualified, booked appointments and human connection📌 Bonus: Vince and Bao also discuss the bigger opportunity here, pairing AI systems with a licensing/franchise-like model to improve retention and make clinic growth more scalable. 🎧 Tune in if you’re running ads and suspect leads are sitting untouched in your CRM, getting called too late, or being handled inconsistently. Because nothing says “wasted ad spend” like “we’ll call you tomorrow” in a market where your competitor calls in 45 seconds.

29 min
FEB 2

40. When To Add A Second Decompression Table or Laser

🎙 Episode 40 – When To Add A Second Decompression Table or Laser In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin lays out a clear, practical framework for one of the biggest decisions growing clinics face: When is it actually time to buy another decompression table, laser, or piece of tech? Most chiropractors assume their next leap comes from buying more equipment. But in reality, Dr. Pankonin argues that the real problem in most clinics isn’t capacity… its utilization. This conversation is a short but high-impact breakdown of how to scale intelligently, avoid shiny-object purchases, and expand only when the demand is real. You’ll learn: Why most clinics have a utilization problem, not an equipment problemThe 70–80% rule: the real threshold that signals it’s time to expandHow to spot true bottlenecks like waitlists, peak-hour overbooking, and scheduling pressureWhy buying more machines too early won’t fix lack of confidence, protocols, or marketingA real example of a doctor ready to sell a $60k laser… when the issue wasn’t the laser at allWhy laser therapy is often the first and smartest expansion (before decompression)How robotic laser systems allow staff delegation, reduced doctor strain, and faster ROIThe difference between scalable therapies (laser) vs selective therapies (decompression)Key business considerations: staffing, space, financial readiness, and timingWhen NOT to add equipment: boredom purchases, marketing gaps, staff burnout, and underused assetsThe exact next steps doctors should take to track utilization and make the right callIf you’re debating a second laser, another decompression unit, or the next big investment in your clinic, this episode gives you the clarity to expand with confidence, not impulse. 🎧 Tune in to learn the smartest growth path: optimize first, scale second, and build capacity only when demand forces your hand.

26 min
JAN 19

39. How To Add Knee Pain Niche

🎙 Episode 39 – How To Add Knee Pain Niche In this episode of The Practice Builders Podcast, Dr. Vince Leone and Dr. Kyle Pankonin break down why chronic knee pain is one of the most overlooked and profitable niches chiropractors can add once spinal decompression is dialed in. They unpack the data, clinical realities, equipment, pricing, and simple internal marketing strategies that make a knee program a powerful second niche without ads, funnels, or added burnout. This is a practical, experience-driven conversation rooted in real clinic outcomes, not theory. You’ll learn: Why chronic knee pain affects nearly 25% of U.S. adults and represents a massive, underserved patient baseWhy knee osteoarthritis is especially well-suited for non-surgical, technology-driven careThe essential tools for an effective knee protocol (knee decompression, laser, shockwave, and supporting therapies)What a typical knee decompression care plan looks like and how practices price single vs bilateral casesThe most common clinical and perception-based pitfalls doctors face when adding knee careWhy internal marketing beats paid ads for launching a knee programSimple systems to identify knee pain in existing patients and stack revenue sequentiallyHow addressing knee and hip issues can dramatically improve spinal decompression outcomesWhy knee patients are often highly motivated, active, and ideal candidates for careHow a staff-driven, technology-forward knee program protects the doctor’s energy while adding a strong revenue streamIf you’ve optimized spinal decompression and want to add another high-impact, high-demand niche without complicating your practice, this episode lays out exactly why knee care deserves serious consideration in 2026. 🎧 Tune in to learn how a dedicated knee program can help patients avoid surgery, restore activity, and create a simpler, scalable growth path for your practice.

28 min
JAN 10

38. Protecting the Thoroughbred

🎙 Episode 38 – Protecting the Thoroughbred In this episode of The Practice Builders Podcast, Dr. Vince Leone pulls back the curtain on a members-only micro training designed to help doctors build a practice that grows without burning them out. Using the “thoroughbred” analogy, he explains why the doctor is the seven-figure asset that must be protected first, and how energy, recovery, and role clarity directly determine the ceiling of the practice. You’ll learn: Why most burnout comes from mismanagement, not weakness (over-racing, poor fuel, wrong work, no recovery)How your energy and decision-making drive practice growth more than any system or tacticThe simplest ways to improve performance through sleep, nutrition, training, and recovery rhythmsHow to identify and eliminate the tasks that drain your energy (and what to delegate instead)Why planned downtime and true separation from work is disciplined maintenance, not indulgenceThe “protect the asset and the practice will follow” framework for long-term success and longevityIf you’re planning for your best year yet, this episode will help you grow revenue without sacrificing your health, clarity, or happiness. 🎧 Tune in and learn how to protect the doctor first so the practice can thrive for the long haul.

36 min
12/29/2025

37. Marketing From Inside the Trenches

🎙 Episode 37 – Marketing From Inside the Trenches In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend. This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency. Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time. You’ll learn: Why diversifying marketing channels creates stability and predictabilityHow education-first marketing builds trust and long-term demandHow to combine external marketing (Facebook, radio, newspaper) with internal systemsWhy community involvement often outperforms paid ads for trust and referralsThis episode is a must-listen for doctors who want steady growth, stronger visibility, and a marketing strategy that holds up long-term — even as platforms and algorithms change. 🎧 Tune in to learn how to build a marketing engine that compounds year after year.

26 min
12/22/2025

36. Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams

🎙 Episode 36 – Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams In this episode of The Practice Builders Podcast, Dr. Pankonin introduces the “Let’s Play Ball” strategy — a simple, proven framework for growing your practice by focusing on Singles and Doubles instead of chasing rare “Home Run” cases. This episode breaks down how consistent revenue is built through smaller, more frequent cash-based care plans, not just big decompression cases. You’ll learn: Why 6–12 visit packages are the real driver of sustainable growthHow recommending laser or shockwave to nearly every patient increases cash revenue without increasing volumeThe hybrid care model that combines insurance services with cash-based technologyHow acute, chronic, and decompression cases fit into one simple growth frameworkWhy consistent wins build trust and make larger care plans easier to enrollThis episode is a must-listen for doctors who want predictable growth, stronger patient buy-in, and higher cash collections — without working more hours. 🎧 Tune in and learn how to stop swinging for home runs and start building a practice that wins consistently.

22 min
12/15/2025

35. Process Over Results

🎙 Episode 35 – Process Over Results In this episode of The Practice Builders Podcast, Dr. Vince breaks down why most practices stall despite having ambitious goals — and what actually drives sustainable growth instead. Using lessons from elite coaching and real-world practice building, this training introduces the “Process Over Results” framework and shows how consistent daily execution, not outcome chasing, creates predictable growth in spinal decompression and other high-value niches. You’ll learn: Why goals without systems create frustration instead of progressHow focusing on daily inputs builds a growth “flywheel” that compounds over time The exact high-value processes that drive decompression starts, conversions, and revenueHow to simplify your clinic by running Day 1, Day 2, ROFs, and staff roles the same way every timeWhy internal marketing, follow-up systems, and staff execution matter as much as adsThis episode is a must-listen for doctors planning for 2026 who want cleaner systems, stronger teams, and growth that doesn’t require working more hours. 🎧 Tune in and learn how to stop chasing goals — and start building a practice that grows by design.

38 min
12/05/2025

34. Future of Spinal Decompression (Part 2)

🎙 Episode 34 – Future of Spinal Decompression (Part 2) In this episode of The Practice Builders Podcast, Dr. Leone and Dr. Pankonin break down the newest research in spinal decompression and what it means for clinical results, care plans, and patient expectations. ✅ Learn why the minimum effective dose is 20–24 sessions and how a 267-patient study showed 90.5% success at this level ✅ Understand why lower pull forces (10–15%) outperform high-force protocols, reducing iatrogenesis and improving long-term outcomes ✅ Discover why modern decompression isn’t just traction and how dynamic pull-and-release cycles create true negative intradiscal pressure ✅ Get clarity on case selection, including why even large herniations (10mm+) can often be treated successfully ✅ Improve patient retention with better pre-framing: most patients feel meaningful relief in 3–6 weeks, not 3–6 visits Perfect for chiropractors who want science-backed protocols, stronger ROFs, and more predictable outcomes with complex disc cases. 🎧 Listen now to understand the real biomechanics behind decompression — and how to use the research to elevate your clinical expertise and patient results.

40 min

5

out of 5

3 Ratings

Welcome to the Practice Builders podcast, the show where innovation meets strategy for growing thriving chiropractic clinics presented by Specialized Practice and hosted by Dr. Vince Leone and Dr. Kyle Pankonin. They're here to share proven tactics to help you build cash-based revenue streams, maximize staff driven services, and reduce reliance on insurance.

Creator

Dr. Vince Leone and Dr. Kyle Pankonin
Years Active

2025 - 2026
Episodes

41
Rating

Clean
Copyright

© Dr. Vince Leone and Dr. Kyle Pankonin
Show Website

The Practice Builders