The Pre-Read

Workiva

Just like the slides you get before a big meeting, The Pre-Read prepares CFOs and senior leaders for the decisions ahead. This is the global podcast for the modern office of the CFO, focused on how finance leaders drive performance, resilience, and long-term value in a constantly shifting environment. Designed for executives operating at scale, the show features candid conversations with CFOs, board advisors, regulators, and business leaders shaping how companies compete, comply, and grow. Hosts Alyssa Zucker and Steve Soter connect financial performance, data integrity, regulation, and technology to the real questions CFOs are being asked by boards, investors, and stakeholders. From AI adoption and enterprise data trust to evolving disclosure expectations and global regulatory pressure, The Pre-Read focuses on what matters now and what's coming next. Each episode cuts through noise to surface practical insight, strategic perspective, and the signals CFOs need to lead with clarity. If you're responsible for stewarding capital, managing risk, and creating value over time, you're in the right place.

  1. Regulatory Reprieve? SEC Simplification and 2026 Capital Market Updates

    5일 전

    Regulatory Reprieve? SEC Simplification and 2026 Capital Market Updates

    "I think risk factors have become more of an area where companies are trying to reduce their exposure to litigation, and it's not really viewed as being a meaningful section to most readers of financial statements." — Chelsea Hall  In this episode, we tackle SEC updates and the high-stakes world of IPO readiness. Market dynamics are shifting from rigid quantitative thresholds to a new era of professional judgment. Financial reporting expert Chelsea Hall unpacks recent SEC signals on materiality and the potential for significant tariff refunds. Then, Josh Gertsch joins to discuss the massive backlog of unicorn companies and a capital markets explosion sitting on the sidelines.  Key Discussion Points:  Materiality Overhaul: Why the SEC is moving away from the 5% or 10% rules and toward a crisp, digestible MD&A.  Tariff Refund Opportunity: Evaluating accounting models for potential recoveries following a Supreme Court ruling.  The Deal Accelerator: How AI is cutting weeks and months off due diligence and registration drafting.  The Rule of 40: Why investors are prioritizing companies where combined revenue growth and profit margin exceed 40%.  Timestamp Highlights: 0:00 - Intro  01:50 – Moving away from quantitative materiality thresholds  02:20 – The Supreme Court and tariff refund opportunities  03:55 – Why risk factors have become a "CYA" exercise  17:00 – The IPO quality bar and the return of the rule of 40  19:30 – Leveraging technology and AI in the deal cycle  24:40 – The shift in readiness strategy for private companies

    33분
  2. Nostalgia on Trial: What the Blockbuster Trademark Case Can Teach the C-Suite

    4월 13일

    Nostalgia on Trial: What the Blockbuster Trademark Case Can Teach the C-Suite

    A visit to Blockbuster Video used to be the ultimate Friday night trip, but today, that blue and yellow ticket is a legal battleground for intangible assets. In this episode of The Pre-Read, we unearth the true drivers of company valuation, from nostalgic trademarks to proprietary AI.  "The question isn't whether Blockbuster was famous. It's whether it's famous enough now for trademark law to care in the same way." —Ivan Moreno  Guest spotlight: Ivan Moreno, senior reporter at Law360®, breaks down the Blockbuster trademark case against a Mississippi animal feed company. He discusses why heritage brands must fight to stay legally relevant even when they no longer lead the market.  Then Alana Chartier, Sustainability Analyst at Workiva, explains the $81 trillion blind spot in global company valuation. She argues that a 21st-century economy cannot run on 20th-century reporting systems that classify human capital and AI as costs instead of assets.  Timestamps: 0:00 Introduction  03:30 The Blockbuster trademark case vs. Southern Seed and Feed  05:40 Dilution by blurring: Can you protect a legacy name?  08:30 Accounting for brand value: Acquisition vs. internal builds  11:00 Reputation as a corporate credit score  18:40 The orchard analogy: Why we only count the fruit  21:30 Integrated reporting: Connecting financial and non-financial data  Subscribe to catch all upcoming episodes of The Pre-Read.

    26분
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소개

Just like the slides you get before a big meeting, The Pre-Read prepares CFOs and senior leaders for the decisions ahead. This is the global podcast for the modern office of the CFO, focused on how finance leaders drive performance, resilience, and long-term value in a constantly shifting environment. Designed for executives operating at scale, the show features candid conversations with CFOs, board advisors, regulators, and business leaders shaping how companies compete, comply, and grow. Hosts Alyssa Zucker and Steve Soter connect financial performance, data integrity, regulation, and technology to the real questions CFOs are being asked by boards, investors, and stakeholders. From AI adoption and enterprise data trust to evolving disclosure expectations and global regulatory pressure, The Pre-Read focuses on what matters now and what's coming next. Each episode cuts through noise to surface practical insight, strategic perspective, and the signals CFOs need to lead with clarity. If you're responsible for stewarding capital, managing risk, and creating value over time, you're in the right place.

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