Higher Ed Marketing Lab

The Problem with Enrollment Management (And How to Fix It) with Laurie Koehler

Enrollment management veteran, Laurie Koehler, joins Jarrett to talk about the challenges facing enrollment management and key ways the practice needs to evolve. 

 They discuss: -How the practice of enrollment management has evolved over the last two decades -Why enrollment strategy can’t be separated from institutional strategy -Five ways we need to improve how we attract, retain, and develop the next generation of enrollment leaders -And why it’s time for everyone to stop talking about discount rate. 

Learn more about Laurie: koehlerconsulting.net/