63 episodes

Two friends discuss starting their respective businesses along with whatever their journey entails.

The Process is Black and White The Process is Black and White

    • Business
    • 4.0 • 1 Rating

Two friends discuss starting their respective businesses along with whatever their journey entails.

    Episode 63 - Darth Vader

    Episode 63 - Darth Vader

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    Chapters 4-5-6 of Storybrand

    Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend.

    Links:
    Our current book Storybrand

    • 1 hr 13 min
    Episode 61 - Air Conditioning

    Episode 61 - Air Conditioning

    Chapters 12-epilogue of The Lean Startup

    It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC?

    Links:
    Our newest book Building a Story Brand

    Our current book The Lean Startup

    • 41 min
    Episode 60 - Regrets

    Episode 60 - Regrets

    Chapters 10-11 (Grow and Adapt) of The Lean Startup

    The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know..

    Links:
    Our current book The Lean Startup

    Episode 59 - The Attention Economy

    Episode 59 - The Attention Economy

    Chapters 8-9 of The Lean Startup

    Tyler, the Creator gets another mention on the show. The guys discuss attention and how it relates to finding customers, creating products and pivoting.

    Links:
    Our current book The Lean Startup



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    • 36 min
    Episode 58 - Disney and Chappelle

    Episode 58 - Disney and Chappelle

    Chapters 6-7 of The Lean Startup

    This week on the show. Vernon went to Disney. How should we reflect on Test and Measure as it relates to the current state of Disney? How would Walt feel?

    Links:
    Our current book The Lean Startup

    • 42 min
    Episode 57 - Discipline is a strange word

    Episode 57 - Discipline is a strange word

    The Lean Startup - Experiment and Leap

    The guys reflect on how the word discipline has many different meanings. Is the disciple your routine, a skill, or a path for punishment. Then they discuss how the Leap and Experiment chapters can help us inform how we think about decisions going forward.

    Links:
    Our current book The Lean Startup

    • 37 min

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