The Proctor Effect

Avi Proctor
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  • Judaism
  • Updated Weekly

The Proctor Effect, part of The Moral Edge network, is a podcast hosted by Avi Proctor that highlights the stories of incredible people living in Israel who are making a meaningful impact in the world. From entrepreneurs and athletes to educators, organization founders, creators, and community leaders, each episode dives into the real stories behind the people helping shape life in Israel today. The goal of the show is to showcase the energy, passion, resilience, and vision of the people building their lives in Israel and to give listeners meaningful conversations filled with perspective, growth, and inspiration.

Episodes

  1. 1d ago

    The Line He Crossed: Saving Lives Beyond Politics | Eli Beer

    What if emergency help could arrive in 90 seconds? Eli Beer, founder of United Hatzalah, joins Avi Proctor to tell the story of how one painful realization changed emergency response in Israel: the system was too slow. After seeing lives lost while people waited for help, Eli built a volunteer network that could reach emergencies before the ambulance arrived. From being kicked out of school, to building an underground command center, to facing public opposition, Eli’s story is about courage, disruption, faith, and the refusal to wait when lives are on the line. https://www.amazon.com/Seconds-Paperb... Follow The Proctor Effect: / theproctoreffect Follow Moral Edge: / moraledgepodcast Listen on Spotify: https://open.spotify.com/show/7ceq9fS... Visit Moral Edge: https://www.moraledge.com/

    1h 4m

  2. 2d ago

    He Grew Up Christian until His Mother Told Him the Truth | An Unforgettable Journey Home

    Jodeci Joseph grew up celebrating Christmas, going to Christian school, and living a life that seemed completely normal, until his mother sat him down at 11 years old and told him the truth: he was Jewish. From identity shock, rejection, racism, family pain, and years of darkness, Jodeci’s story becomes a powerful journey of finding God, rebuilding himself, and choosing the Jewish life that had been hidden from him. “If You get me out of this, I’ll dedicate my life to helping people.” That moment became the turning point of a life transformed. Visit our Website at https://moraledge.com

    1h 16m

  3. 2d ago

    From Ivy League Dreams to Fighting in Gaza

    Jacob Lerer joins Avi Proctor to share his journey from Ivy League dreams to choosing Israel, joining the IDF, and fighting from inside a tank in Gaza. In one unforgettable moment, an RPG hit so close that ten centimeters could have changed everything, turning his war story into a powerful testimony of courage, mission, and miracles. Visit our Website at https://moraledge.com

    1h 19m

  4. 2d ago

    The Story Behind Chanale’s Fight for Israel

    She's been behind the mic for 20 years. This time, she's in the chair. 🎙️ Chanale Fellig is a singer, podcaster, Israel advocate, and Chabad woman who has done it all; on her own terms, often at a cost. And this is the first time she's sat down and told the whole story. 🎵 8 self-produced albums with zero budget and zero backing 🏠 Left home at 13 to live with her aunt in Montreal ✈️ Performed in Chile, South Africa, Australia, Colombia 💍 Got married in Israel — without her parents at the wedding 🇮🇱 Made aliyah and released her album "I Am The Land" on landing day 📱 Built @mybeautifullandofisrael to 260,000 followers during wartime 💰 Raised $200,000 for the IDF post October 7th ❤️ Still standing. Still herself. Still on fire. She'll talk about the music industry that put her cassettes on the bottom shelf. The community that questioned her choices. The marriage that challenged everything. The divorce. October 7th. The viral video with 21 million views and hundreds of thousands of hate comments. And what keeps her going through all of it. 👇 Watch the full episode, drop a comment, and subscribe — you'll want to be here for part two.

    52 min

  5. 2d ago

    When God Sends a Message: The Fire that Led his Family to Israel

    Avi Proctor sits down with Dr. Herman Weiss for a powerful story of loss, faith, and the fire that pushed his family toward Israel. What looked like devastation became a clear message and a turning point. Visit our Website at https://moraledge.com

    56 min

  6. 2d ago

    Israeli Mom of 5 Became Israel’s Marathon Champion: Beatie Deutsch Story

    Beatie Deutsch joins the show to discuss her transformation from an out-of-shape mother to an elite champion, proving that commitment outweighs motivation. This conversation explores the raw discipline of training through real-life chaos and the power of refusing to negotiate with your own limits. Visit our Website at https://moraledge.com

    52 min

  7. 3d ago

    Faith from the Battlefield: Eyal Zakai

    Eyal Zakai joins The Proctor Effect to discuss choosing combat service in Gaza and finding the "Quiet After the Storm" through music and loss. He shares raw accounts of seeing Hashem's hand amidst the darkness of war and the unbreakable bond of brotherhood formed in the heat of battle. Visit our Website at https://moraledge.com

    48 min

  8. 3d ago

    Azriel Ratz The King of Facebook Ads Put Everything on the Line Before Anyone Knew His Name

    Azriel Ratz didn't start as the "King of Facebook Ads." He started by copy-pasting content into spreadsheets for $10 an hour. In this episode of The Proctor Effect, we trace the full journey — from part-time nonprofit employee in Israel to generating over $300 million in revenue for e-commerce brands worldwide through Facebook and Instagram ads. Azriel breaks down the exact mindset, metrics, and strategies that took him from zero clients and no salary to scaling brands from $5,000 to $350,000 a month in ad spend. He covers the 5 numbers every business owner needs to know before running a single ad, why most agencies are structurally broken, and how he thinks about every investment — money, time, or energy — as a pure math equation. If you're an entrepreneur, marketer, or just someone who wants to understand how the internet economy actually works, this one is worth your time. More conversations at moraledge.com

    1h 20m

  9. 6d ago

    The Real Life of Netflix’s Jewish Matchmaker

    What actually goes into making the right match? In this episode of The Proctor Effect, Avi Proctor sits down with Netflix’s Jewish Matchmaker Aleeza Ben Shalom to talk about modern dating, the biggest mistakes people make, and the mindset shifts that lead to lasting relationships. This conversation goes far beyond the Netflix show and will change how you think about finding the right partner. Visit our Website at https://moraledge.com

    1h 9m

  10. 6d ago

    Nissim Black: Pain, Faith, and the Art of Starting Over

    Nissim Black grew up surrounded by violence, chaos, and the streets of Seattle, using music as his escape and path to hip-hop success. But after loss, trauma, and a deep search for truth, his journey led him somewhere completely unexpected: Orthodox Judaism. In this episode, Nissim shares the story of pain, faith, and completely reinventing his life. Visit our Website at https://moraledge.com

    1h 14m

  11. 6d ago

    One of the Most Unlikely Conversions to Judaism Ever

    What does it actually take to rebuild your life around truth? https://akivanachman.komi.io/ In this episode of The Proctor Effect on Moral Edge, Avi Proctor sits down with Akiva and Chava Hart to unpack the journey that led their family to Orthodox Judaism. Their story is not a quick spiritual moment. It’s a long road of questions, sacrifice, and the courage to walk away from what was familiar in order to pursue what they believed was true. Akiva and Chava share what it felt like to search for meaning, how their relationship evolved through that process, and the moment they finally experienced the kind of peace that only comes when your life aligns with your deepest convictions. This conversation explores identity, faith, marriage, purpose, and the price people are willing to pay for truth. If you’ve ever wondered what it means to truly change your life for something bigger than yourself, this episode will challenge the way you think about belief, commitment, and peace. Welcome to Moral Edge. Where real conversations push us closer to truth.

    1h 17m
  • 11 Episodes

About

The Proctor Effect, part of The Moral Edge network, is a podcast hosted by Avi Proctor that highlights the stories of incredible people living in Israel who are making a meaningful impact in the world. From entrepreneurs and athletes to educators, organization founders, creators, and community leaders, each episode dives into the real stories behind the people helping shape life in Israel today. The goal of the show is to showcase the energy, passion, resilience, and vision of the people building their lives in Israel and to give listeners meaningful conversations filled with perspective, growth, and inspiration.

Information

  • Creator
    Avi Proctor
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Avi Proctor
  • Show Website
    The Proctor Effect