The Life Insurance Training Show

Colter Johnson
  • 5.0 (25)
  • CAREERS
  • UPDATED WEEKLY

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/teamledlifesales

  1. 15H AGO

    Asking Is Not a Strategy: Why P&C Agencies Struggle to Sell Life Insurance

    In this episode, I break down why "just ask more" is the worst advice you can give your team when it comes to selling life insurance in a P&C agency — and what to do instead. I unpack why asking without strategy kills confidence, creates early objections, and turns your producers into people who eventually stop asking altogether. Then I walk through the three things that actually move the needle: positioning life insurance around what it does for the customer (not what it is), nailing your timing so it doesn't feel like a bait and switch, and solving one immediate need instead of trying to serve a five-course dinner to someone who came in for a coffee. If you're an agent and tired of being the only one in your agency able to sell life insurance, this one's for you. Join my free live training on how to handle the most common life insurance objections when cross selling life insurance: https://insurancesalespro.org/webinarregistration Learn about Cross Sell Academy for your team: https://calendly.com/lifeinsurancetraining/demo ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-life-insurance-training-show/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    31 min

  2. FEB 3

    How to Sell Life Insurance from Every Auto Renewal Call

    Your auto renewals aren't just policy updates—they're your most predictable life insurance opportunity. In this episode, I break down the exact framework I used to turn routine renewal calls into consistent life insurance sales. Here's what you'll learn: why auto renewals create the perfect moment to introduce life insurance (hint: it's all about relevance and earning the right to the conversation), how to position coverage as a natural extension of what customers already have, and the two simple approaches that make saying "yes" easy—paying off a vehicle loan or leaving money behind for family. I walk through the complete call flow from opening to close, including the exact words to use so the conversation feels like service instead of a sales pitch. Plus, I share why starting small with one immediate need beats the "shotgun approach" that triggers resistance and kills deals before they start. If you're tired of inconsistent life insurance production and want a repeatable system you can hand to your team today, this one's for you. Learn about Cross Sell Academy for your team: https://calendly.com/lifeinsurancetraining/demo Join my free live training on how to handle the most common life insurance objections when cross selling life insurance: https://insurancesalespro.org/webinarregistration ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    50 min

  3. JAN 27

    I Stopped Losing Life Sales When I Learned This

    Most producers freeze when they hear "I have it through work" or "I can't afford it." In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best producers don't handle objections at all. They prevent them. What you'll learn: The 4-step framework (Acknowledge, Clarify, Solve, Advance) that works for any objection Why "overcome" is the wrong word, and what to say instead The difference between early objections (obstacles) and late objections (true objections) Word-for-word scripts for: "I have it through work," "I don't need it," "I can't afford it," "I just want the car insurance," "I need to talk to my spouse," and "I need to think about it" The questions that seed doubt and create demand without being pushy Why I stopped saying "life insurance" and what I say instead This isn't theory. These are the exact scripts that took me from 10 life policies a year to 251. Register for Free Live Training: https://insurancesalespro.org/webinarregistration Book Time with Colter: https://calendly.com/lifeinsurancetraining/demo ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    59 min

  4. JAN 20

    Double your Life Insurance Premium in 2026

    In this episode, I break down the EXACT system that took me from $35K to $100K to $151K in life insurance premium. Issuance reviews. Most agents write a policy and move on to the next thing — and they're leaving SO much on the table. Here's the deal: if they told you yes once, they will tell you yes again. This system gives you another at-bat with every single life insurance customer, it increases your odds of writing more premium, AND it generates referrals without you having to beg for them. I'm walking you through everything — how to pre-sell the review at the initial close, how to actually SELL in the review (not just make an offer), and the simple 3-step referral process that made asking for referrals automatic for me. If you want to double or even triple your life insurance premium in 2025, this is the play. Let's get into it. We have a free training THIS THURSDAY 01/22 on selling more Life Insurance - Here's the link to join us: http://insurancesalespro.org/webinarregistration Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/bookcall-page Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts:⁠https://podcasts.apple.com/us/podcast/the-producers-perspective/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK

    23 min

  5. 12/30/2025

    131 - Bundling Life w/ New Business

    In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the customer's mentally checked out. Then they wonder why they get "I have it through work" or "not right now." Here's what changes everything: Layer life insurance into the quote as complementary coverage, not an afterthought. When you position it naturally during the process instead of after, you eliminate resistance before it starts, make your book stickier, and finally stop letting carriers own your customers. I walk through the exact timing and language that turns every new household into a bundled account. If you're only closing auto and home, you're building half a business. Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/bookcall-page Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-producers-perspective/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK FREE SCRIPT: https://insurancesalespro.org/opt-in-occc

    18 min

  6. 12/02/2025

    129 - The One Call Coverage Close: The Opener

    Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occc Want me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insurancesalespro.org/bookcall

    23 min

  7. 11/24/2025

    128 - Handling the "I have Life Insurance through Work" Objection

    This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy. You’ll learn why customers default to this objection, how to use the AVA framework, and how to prevent the objection altogether by shifting the way you position life insurance from the start. This episode is perfect for any agent or team member who wants smoother conversations and more closed life apps. ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube: https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group: https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    21 min

  8. 11/17/2025

    127 - Need last minute life apps? Make sure to run this outbound strategy.

    Need a few last-minute life apps to finish the year strong? This episode we break down a simple outbound strategy you can run today to re-engage customers who started a life app but never finished it. Learn how to:• Open the call like a service follow-up (not a cold call)• Rediscover and solidify the customer’s “why”• Shift them from cost-thinking to coverage-thinking• Use trial closes that naturally transition into the application If you need a clean, repeatable play to close out 2025 with momentum—this episode gives you the exact framework. #InsuranceAgent #TMP #TeamMemberPerspective ✅ Questions about enrolling your team in our Friday Live Training & Wednesday Live Role Play Calls? Click Here: https://insurancesalespro.org/lifeproducers - ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    17 min
See All (136)

5
out of 5
25 Ratings

About

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/teamledlifesales

Information