The Life Insurance Training Show

Colter Johnson

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/teamledlifesales

  1. 15H AGO

    Asking Is Not a Strategy: Why P&C Agencies Struggle to Sell Life Insurance

    In this episode, I break down why "just ask more" is the worst advice you can give your team when it comes to selling life insurance in a P&C agency — and what to do instead. I unpack why asking without strategy kills confidence, creates early objections, and turns your producers into people who eventually stop asking altogether. Then I walk through the three things that actually move the needle: positioning life insurance around what it does for the customer (not what it is), nailing your timing so it doesn't feel like a bait and switch, and solving one immediate need instead of trying to serve a five-course dinner to someone who came in for a coffee. If you're an agent and tired of being the only one in your agency able to sell life insurance, this one's for you. Join my free live training on how to handle the most common life insurance objections when cross selling life insurance: https://insurancesalespro.org/webinarregistration Learn about Cross Sell Academy for your team: https://calendly.com/lifeinsurancetraining/demo ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-life-insurance-training-show/id1675925320 Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    31 min
  2. FEB 3

    How to Sell Life Insurance from Every Auto Renewal Call

    Your auto renewals aren't just policy updates—they're your most predictable life insurance opportunity. In this episode, I break down the exact framework I used to turn routine renewal calls into consistent life insurance sales. Here's what you'll learn: why auto renewals create the perfect moment to introduce life insurance (hint: it's all about relevance and earning the right to the conversation), how to position coverage as a natural extension of what customers already have, and the two simple approaches that make saying "yes" easy—paying off a vehicle loan or leaving money behind for family. I walk through the complete call flow from opening to close, including the exact words to use so the conversation feels like service instead of a sales pitch. Plus, I share why starting small with one immediate need beats the "shotgun approach" that triggers resistance and kills deals before they start. If you're tired of inconsistent life insurance production and want a repeatable system you can hand to your team today, this one's for you. Learn about Cross Sell Academy for your team: https://calendly.com/lifeinsurancetraining/demo Join my free live training on how to handle the most common life insurance objections when cross selling life insurance: https://insurancesalespro.org/webinarregistration ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    50 min
  3. JAN 27

    I Stopped Losing Life Sales When I Learned This

    Most producers freeze when they hear "I have it through work" or "I can't afford it." In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C agencies, and why the best producers don't handle objections at all. They prevent them. What you'll learn: The 4-step framework (Acknowledge, Clarify, Solve, Advance) that works for any objection Why "overcome" is the wrong word, and what to say instead The difference between early objections (obstacles) and late objections (true objections) Word-for-word scripts for: "I have it through work," "I don't need it," "I can't afford it," "I just want the car insurance," "I need to talk to my spouse," and "I need to think about it" The questions that seed doubt and create demand without being pushy Why I stopped saying "life insurance" and what I say instead This isn't theory. These are the exact scripts that took me from 10 life policies a year to 251. Register for Free Live Training: https://insurancesalespro.org/webinarregistration Book Time with Colter: https://calendly.com/lifeinsurancetraining/demo ✅ Subscribe to Colter’s FREE insurance sales trainings: Youtube:  https://www.youtube.com/channel/UC-35rEOirer-rBo62SAokaw Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-team-member-perspective/id1675925320⁠ Spotify: ⁠https://open.spotify.com/show/0EYYJYvouM22DfuAcYjhiK?si=m8gTTwvFReGfSIGQ7yZHcQ⁠ Private Facebook Group:  https://www.facebook.com/share/g/sSe3faCfV6KLVJh4/

    59 min
5
out of 5
25 Ratings

About

Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you. Learn more at https://insurancesalespro.org/teamledlifesales