The Product Founders

Jazmine Mac

The Product Founders, hosted by Jazmine Mac is dedicated to the topic of product development, product design and product based business advice.Are you unsure of the next steps to develop your own product idea? Do you want to be a product founder? Do you want to know how to find a product manufacturer? Wondering what to do when you have a manufacturer? The best time to start your product business is right now!The Product Founders is a podcast, a vision and a community geared towards people in the same boat as you looking to develop, design, build, launch and grow their product based business. In the podcast, we will cover all the nitty gritty of the product development process and product creation that you need to know to become an innovative and crazy successful product founder boss, running your own product based business!The juicy and no-fluff episodes include interviews with passionate product founders and expert business advice that is ready and raring to cut the bulls**t, helping you on your product development journey. Listen, learn, chat, rant, build, grow and create the damn thing, with The Product Founders.Read more information about The Product Founders on our website and join the community on Instagram and Facebook.www.theproductfounders.com@theproductfounders

Episodes

  1. 07/07/2024

    06. Creating Meaningful and Sustainable Products with Jason Vuong from Apupment Pet Brand

    We had the pleasure of talking to Jason Vuong, Co-founder of ‘Apupment’, a boutique pet furniture and lifestyle product brand, that is bringing craftsmanship, soul and sustainability to the furry friends market.  We did talk to Jason some time ago and are only getting to release this episode now, so the brand has gone on to create some updated products since we last spoke, however this episode is jam packed with great insights into manufacturing locally and sourcing materials that are more bespoke and specialty. I can’t wait to get chatting about the use of their sustainably certified wood sources, Giving meaning to your product brand and shipping a product that would traditionally be seen as too and heavy for ecommerce.  The Key Topic Discussions: What drives you to open your own product businessSeeing gaps in markets that may seem saturated alreadySplitting brand personas and personalitiesHow to check out what your competitors are doingWhere to start when sourcing sustainable materialsSmall Batch manufacturing The product development time line is continuousFlat packing and designing the perfect packaging for shipping your productChoosing local manufacturers over overseas manufacturersReducing your cost of goods by being smarter and batch producingConnecting family in business and empowering your brand with a deeper meaningThinking about the longevity of your product and how it can be repairedHow the products we create affect the mood of our environmentThe challenge of shipping and couriers using local transportation companiesThinking through the online sales process the from start to finishLayering the product development process one step at a time Going from E-commerce to selling to direct customer in-personConsidering wholesale trade shows for your brand and exhibit designsHow to find a product designer or furniture designer to help youResources For You: VicAsh Timber Supplies - https://ash.com.au/Tiger Pack for low minimum packaging - https://www.tigerpak.com.au/Apupment Website - https://www.apupment.com.au/Apupment Instagram - https://www.instagram.com/apupment/Tag while you listen - on instagram @theproductfounders Join our Facebook community - The Product Founders Inner Circle @theproductfounders Show Notes & Pro Tips - on our website. www.theproductfounders.com

    1h 6m
  2. 12/01/2022

    03. From Idea to First Bulk Production / Your Product Development Checklist

    In this episode we’re going through your product development checklist! All the things that you need to have in place to start developing your dream idea into a real product and ordering your first bulk production. This episode is a great one for those who are just starting to think about taking the leap and creating a prototype for their product idea and developing out an initial range. We’ll go through a few designer tips and manufacturing tricks on what you need to get the ball rolling! Save this episode as it will definitely be one to refer to again later. The 15 key checklist points you need to go through: Do your Market ResearchTrademark your brand Be clear on your Product’s PurposeLay out the Development BudgetSpend time on Range DevelopmentHave Material Samples and ReferencesCreate a Design Pack and Specifications SheetCreate the packaging designFind a minimum of 2 suitable ManufacturersAsk for Product SamplesAccess the quality of the samples in depthMake comments to the manufacturerForecast your sales unitsComplete your product costingsOrder your first bulkWhere to find product and graphic designers? 1. Air Tasker 2. Freelancer 3. Fiverr 4. Linked In 5. Instagram 6. Design Agencies Don’t forget to follow the show and subscribe to get the latest episodes in your “to listen to” list. Reviews also help the podcast to grow! Please leave a short review if you have the time to spare, I appreciate it so much. Have a great week aspiring product founders and don’t be afraid to get started! Tag while you listen - on instagram @theproductfounders Join our Facebook community - The Product Founders Inner Circle @theproductfounders Show Notes & Pro Tips - on our website. www.theproductfounders.com

    58 min
  3. 11/23/2022

    02. Starting a Lifestyle Product Brand / Pippa from Squeak Design

    In this episode we talk to product founder Pippa Oostergetel, from Squeak Design. We dive deep into: Why are manufacturer relationships are so important?Why are big MOQs risky?Why should you think about the whole product journey?How do you start working with an overseas manufacturer?How do you prepare for big mistakes that will inevitably happen to all product based businesses at one point or another?After graduating from her degree in textile design, Pippa scored a coveted job role as designer for kitchen and homewares company, designing prints for products like bed linen, tea towels and aprons.     However after a couple of years something was blatantly obvious - she was very bored in her current role. Opening her product based business ‘Squeak Design’ in 2013 as an initial creative outlet and side hustle, then quickly moving it into a full time gig. After a decade in business and building up to over 17k instagram followers, Squeak Design continues to offer luxury lifestyle and fashion products that capture the layered and beautiful water colour designs that Pippa creates by hand.  Let’s get to the interview to see what insights Pippa has to offer in the sections, The Pathway, The Product, The Process, The Problems and The Pro Tips… Tag while you listen - on instagram @theproductfounders Join our Facebook community - The Product Founders Inner Circle @theproductfounders Show Notes & Pro Tips - on our website. www.theproductfounders.com

    51 min

About

The Product Founders, hosted by Jazmine Mac is dedicated to the topic of product development, product design and product based business advice.Are you unsure of the next steps to develop your own product idea? Do you want to be a product founder? Do you want to know how to find a product manufacturer? Wondering what to do when you have a manufacturer? The best time to start your product business is right now!The Product Founders is a podcast, a vision and a community geared towards people in the same boat as you looking to develop, design, build, launch and grow their product based business. In the podcast, we will cover all the nitty gritty of the product development process and product creation that you need to know to become an innovative and crazy successful product founder boss, running your own product based business!The juicy and no-fluff episodes include interviews with passionate product founders and expert business advice that is ready and raring to cut the bulls**t, helping you on your product development journey. Listen, learn, chat, rant, build, grow and create the damn thing, with The Product Founders.Read more information about The Product Founders on our website and join the community on Instagram and Facebook.www.theproductfounders.com@theproductfounders