The Profitable Baker Podcast

Annie Bennett
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The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November. You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

Episodes

  1. Episode 11: Creating Repeat Customers: Why They Matter More Than You Think

    1D AGO

    Episode 11: Creating Repeat Customers: Why They Matter More Than You Think

    Creating Repeat Customers: Why They Matter More Than You Think In this episode, Annie explores why repeat customers are more valuable than constantly chasing new ones. She shares how simple follow-ups, customer tracking, and gentle reminders can turn one-off orders into repeat bookings, without being pushy or salesy. If you want a calmer, more sustainable baking business, this episode shows how building loyalty can do the heavy lifting for you. For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability, including privacy notice template: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: Follow me on social media https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: anniebennett.co.uk GDPR: information Commissioners Office (ICO) Find out if you need to register: https://ico.org.uk/for-organisations/advice-for-small-organisations/getting-started-with-gdpr/does-data-protection-law-apply-to-my-business/

    13 min
  2. Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business

    FEB 4

    Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business

    Why Moving Out of Your Comfort Zone Is Good for Business If your business feels stuck or flat, it’s often not a skills issue — it’s a comfort issue. In this episode, Annie explores why staying comfortable in business can quietly hold you back, and why real growth usually sits just outside what feels safe and familiar. This isn’t about taking reckless risks, but about making sensible decisions that lead to a more sustainable, profitable business. In this episode: Why comfort feels good but often costs you more than you realiseHow comfort shows up in home baking businessesWhy growth happens at the edge of what feels familiarWhat moving out of your comfort zone actually looks like in practiceWhy discomfort is information, not a red flagHow better boundaries and clearer decisions lead to profitAnnie also shares a personal decision, closing her long-running free Facebook group, and why choosing progress over familiarity matters if you want a business that truly works. If you have found this episode useful, please follow of subscribe on the platform that you listen on, and leave a review! Connect with Annie: For regular delves into baking business matters, including taking part in podcast episodes: https://anniebennett.co.uk/#subscribe For structured support, training and accountability: Join The Home Baking Business Academy Membership https://anniebennett.co.uk/the-home-baking-business-academy/ For free tips, insight and real-world business talk: Follow me on social media https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/ For her website with all this and more: anniebennett.co.uk

    12 min
  3. Episode 9: Social Media Wins and Wobbles

    JAN 28

    Episode 9: Social Media Wins and Wobbles

    Social Media Wins & Wobbles Social media is changing, and if it’s been feeling harder or less predictable lately, you’re not imagining it. In this community episode, Annie shares real social media wins and wobbles from business owners navigating content as platforms evolve. Instead of chasing trends or hacks, this conversation focuses on clarity, sustainability, and adapting your content so it still works now. You’ll hear: The most common social media frustrations right nowReal examples of posts people are proud ofWhat happens when you stop trying to speak to everyoneWhy clarity matters more than volumeHow the algorithm uses clarity to decide who to show your content to  The algorithm doesn’t want louder content — it wants clearer signals. If you want calmer systems, clearer messaging, and a content approach that fits your life, you’ll find details about the Academy below; Please follow us/subscribe on which ever platform you are listening on…and give us a review, it would be most appreciated. Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    24 min
  4. Episode 8: Conversation with Claire Paylor, EHO

    JAN 14

    Episode 8: Conversation with Claire Paylor, EHO

    I was delighted to have Claire as my guest for a chat, in my facebook group, The Home Baking Business Academy Network. Thank you so much for joining me Claire. Claire tells me a little of how she became an EHO, and then answers these questions: - Can you tell us what an EHO does?  - What do you look for in a kitchen inspection? - What things will mark a baker down from a 5 rating? - Why do different EHOs seem to have different priorities/criteria? - Where should we store eggs? - What changes does a baker need to report to their EHO? E.G. new kitchen? moving house? making new products i.e. cheesecakes? savoury foods? - What illnesses might prevent a baker from trading? i.e. baker’s child has chicken pox or covid? - What should food traders do at markets when the weather is very hot or very cold? - What about handwashing at markets? - Would having a dog in the house prevent me from home baking? - Can I run a business with an open plan kitchen and lounge? - What happens when an EHO gets a complaint? - What do we put in the ‘prove it’ section of the SFBB? - Can we use food gels and sprinkles past their Best Before Date? - Does a baker need a different set of equipment for allergen free bakes? Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    36 min
  5. Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is

    JAN 7

    Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is

    Why Your Content Isn’t the Problem, Your Strategy Is If you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content. Most bakers don’t have a content problem. They have a strategy problem. In this episode, Annie breaks down the 5 biggest reasons your content isn’t working — and the simple system profitable bakers use to attract the right people, build trust, and convert enquiries without burning out. In this episode, you’ll learn: • Why posting more isn’t the answer  • The 5 mistakes holding your content back  • How to build a calm, repeatable content system  • What actually drives enquiries and sales Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    13 min
  6. Episode 6: Looking Back and Looking Forward.

    12/19/2025

    Episode 6: Looking Back and Looking Forward.

    In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026. Find out more about The Home Baking Business Academy, https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    15 min
  7. Episode 5: Choosing A Business Name

    12/12/2025

    Episode 5: Choosing A Business Name

    In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community. To check names: If it’s trademarked: https://www.gov.uk/search-for-trademark Limited Company Search: https://find-and-update.company-information.service.gov.uk/ Domain name searches Most website providers will tell you if your chosen name is available, here are a few: https://www.ionos.co.uk/domains/domain-names https://www.godaddy.com/en-uk/domains https://www.wix.com/domains/domain-name-search Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    20 min
  8. Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.

    12/05/2025

    Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.

    Ziggy Li, the Flowering Baker I’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside. My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way!  Website: https://thefloweringbaker.co.uk/ IG: https://www.instagram.com/thefloweringbaker/ FB: https://www.facebook.com/thefloweringbaker/ TIPS: Shows:  Don’t be afraid to ask for a specific location or spot at the event - make it work for you! See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales! Suppliers: Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences! TFP links: https://www.facebook.com/groups/1919130158350620 https://www.facebook.com/groups/2913759308876359 https://www.facebook.com/groups/1976528095939154 Ziggy Mentioned…. The Home Baking Business Bible (previously the Home Baking Business handbook) https://amzn.eu/d/g9s3GRj The Home baking Business Food hygiene Record Book: https://amzn.eu/d/5cgKcn2 Find out more about The Home Baking Business Academy, including details for December’s goals month: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    36 min
  9. Episode 3: Goals

    11/28/2025

    Episode 3: Goals

    Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business. Find out more about The Home Baking Business Academy,  https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    18 min
  10. Episode 2: Hindsight Is A Wonderful Thing

    11/21/2025

    Episode 2: Hindsight Is A Wonderful Thing

    Episode 2: Hindsight Is A Wonderful Thing Join Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here:  https://www.subscribepage.com/stepstocakebusiness Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    25 min
  11. Episode 1: Starting Up

    11/14/2025

    Episode 1: Starting Up

    Episode 1: Starting Up Join Annie as she chats about starting up a baking business. She’ll tell the story of her own baking business, Leading Lady Cakes, and those of some of her fellow bakers.  With stories, and some hints and tips, learn more about starting up. And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here:  https://www.subscribepage.com/stepstocakebusiness Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’: https://anniebennett.co.uk/the-home-baking-business-academy/ Follow The Home Baking Business Academy: https://www.instagram.com/thehomebakingbusinessacademy/ https://www.facebook.com/thehomebakingbusinessacademy https://www.tiktok.com/@hbbacademy https://www.linkedin.com/in/annie-bennett-hbba/

    28 min
  12. Podcast Trailer

    11/04/2025

    Podcast Trailer

    The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November! You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

    2 min

Trailer

About

The Profitable Baker — for bakers who mean business with Annie Bennett Launching 14th November. You bake beautifully. But running a profitable baking business? That’s where things can get messy. Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business. Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm. If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place. And you can get involved… Join the Profitable Baker Podcast group, and share your tips and stories for Annie. https://www.facebook.com/groups/theprofitablebakerpodcastlaunch From Annie Bennett at The Home Baking Business Academy Helping bakers to start and grow a profitable Home Baking Business. https://anniebennett.co.uk/

Information

  • Creator
    Annie Bennett
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2026 The Profitable Baker Podcast
  • Show Website
    The Profitable Baker Podcast