The Profitable Creative

Christian Brim, CPA/CMA
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.

  1. 2H AGO

    How Do You Build a Profitable Marketing Agency? | Lorraine Ball

    Send us Fan Mail PROFITABLE TALKS... In this episode of The Profitable Creative, Christian Brim sits down with marketing veteran Lorraine Ball to talk about the evolution of digital marketing, the realities of running an agency, and why most podcasts fail before episode five. Lorraine shares her journey from accounting and computer programming into marketing, building and selling a successful agency, and reinventing herself as a consultant and educator for other agencies. Along the way, she and Christian dive into pricing strategy, client retention, scaling challenges, and how podcasts actually fit into a modern marketing ecosystem. Whether you run an agency, create content, or are trying to grow a business sustainably, this conversation is packed with practical insights. PROFITABLE TAKEAWAYS... Why good marketing is rooted in numbers, not guesswork  Lorraine’s transition from corporate marketing to agency ownership  Early social media marketing lessons from the FBML era  Why podcasts should support your sales process—not replace it  The hidden downside of scaling too fast  How raising prices can be smarter than hiring more staff  The “squirrels, deer, moose, elephants & whales” framework for clients  Why client retention matters more than top-line revenue  The danger of letting one client dominate your business  How to identify your ideal customer  Why many businesses fail to define their real competition  The importance of saying “no” to bad-fit clients Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    49 min

  2. 2D AGO

    Creators Gone CAB

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim brings you inside a live, in-person client event recorded in Oklahoma City—featuring a panel of creatives and entrepreneurs including Dustin Pead, Daniel Noriega, Scott Halverson, Nick Turske, Kyle Thomas, and Randy Kemp.  Together, they share real, unfiltered insights on business, relationships, and the future of AI. From sales strategies to client retention, and from personal growth to mental health, this conversation dives deep into what actually drives success in today’s creative economy. One theme rises above the rest: the human factor. In a world increasingly shaped by automation and AI, this group explores why connection, intuition, and genuine relationships are becoming more valuable—not less. PROFITABLE TAKEAWAYS... Human connection is the ultimate differentiator  Curiosity and asking questions make you more engaging  AI lacks context, judgment, and intuition  Experience builds intuition that AI can’t replicate  Client retention comes from thoughtful, personal actions  Your presence and energy matter as much as your skills  Business growth is tied to personal growth  Community helps overcome isolation and imposter syndrome  The human experience is at the core of everythingJoin our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    34 min

  3. APR 30

    Does Direct Mail Marketing Still Work? | Jeff Kruszyna

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Jeff Kruszyna, co-founder of JMK Victory, a full-service direct mail fundraising company serving political campaigns, nonprofits, and mission-driven organizations. Jeff shares why direct mail is far from dead—and how physical marketing can cut through the noise of today’s overcrowded digital landscape. From the psychology of opening an envelope to the measurable ROI of donor campaigns, Jeff breaks down the art and science behind direct mail fundraising. But this conversation goes deeper than marketing. Jeff opens up about how 9/11 reshaped his life and career, leading him from computer science into politics and purpose-driven work. He also shares the journey of launching his business after 20+ years in the industry, the lessons learned in entrepreneurship, and how faith informs his leadership and decision-making. This episode is a powerful blend of business strategy, personal conviction, and practical insight for anyone building a mission-driven brand. PROFITABLE TAKEAWAYS...  Physical mail creates stronger recall and engagement than digital clutter  Mail-acquired donors often give more and stay longer  Chasing small opportunities can block bigger growth  Scaling requires trust, authority, and letting go of control  Clarity and accountability drive growth  Being upfront about values helps people self-select  Jeff’s journey began with a defining moment on 9/11Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    48 min

  4. APR 28

    Will AI Replace Human Writers? | Brent Peterson

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Brent Peterson, owner of Content Cucumber, to break down what’s really happening in the world of AI, content creation, and human creativity. While many predicted AI would replace writers, Brent shares a different perspective—one rooted in real-world data, client behavior, and years of experience building both AI-forward and human-led content businesses. They dive into why AI-generated content often falls short, how audiences are learning to recognize “AI slop,” and why the future belongs to creators who know how to blend human insight with AI efficiency. This conversation goes beyond the hype and into practical strategy—covering SEO, content systems, podcasting as a content engine, and how to actually stand out in a world flooded with automated content. If you’re a creator, entrepreneur, or business owner trying to figure out where AI fits into your workflow… this episode is a must-listen. PROFITABLE TAKEAWAYS...  AI didn’t kill content—it exposed bad content  Humans are still better at original ideas, strategy, and emotional connection AI is best used as an editor and efficiency tool, not a replacement  Most businesses are missing content strategy, not just content volume  SEO is shifting toward engagement and relevance, not keyword stuffing  Audiences can increasingly recognize AI-generated content Podcasting is a powerful way to extract ideas and build thought leadership The future is human + AI collaboration, not one or the other Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    44 min

  5. APR 23

    Why AI Can’t Replace Real Marketing | Rachel Allen

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack what’s really happening in marketing and copywriting in the age of AI. With nearly two decades of experience, Rachel brings a grounded perspective to a rapidly changing industry—cutting through the noise around automation, “AI slop,” and the fear that machines are replacing human creativity. Together, they explore why the best marketers aren’t being replaced, but instead are standing out more than ever—and why relationships, not tools, remain the foundation of a strong business. Rachel also breaks down the difference between broadcasting content and actually connecting with an audience, why most businesses misunderstand the problem they solve, and how great copy translates complex ideas into something people actually care about. This conversation goes beyond tactics into the deeper realities of business: trust, positioning, decision-making, and what it really takes to build something sustainable in an uncertain landscape. PROFITABLE TAKEAWAYS...  Why AI is widening the gap between average and exceptional marketers  The rise of “AI slop” and why more content ≠ better results  How real marketing is built on relationships, not volume The difference between what customers want vs. what they need Why most businesses fail to clearly define the problem they solve  How to translate complex expertise into compelling messaging  The role of emotion in decision-making—and why it comes before logic  Why strong businesses survive every “internet apocalypse” Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    46 min

  6. APR 21

    How Do You Turn Podcast Listeners Into Leads? | Nathalie Doremieux

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Nathalie Doremieux, founder of Podcast Lead Flow, to unpack why most podcasts fail to convert—and what creators need to do differently. Nathalie shares how she built an AI-powered tool to turn passive listeners into engaged leads, and why content alone is no longer enough in today’s market. The conversation dives deep into the evolution of online learning, the failure of low-ticket courses, and the shift toward results-driven experiences. They also explore the psychology behind buying decisions, the role of mindset in success, and why most people don’t take action—even when they have the right information. If you’re a creator, coach, or entrepreneur trying to turn your audience into revenue, this episode will challenge how you think about content, pricing, and value. PROFITABLE TAKEAWAYS...  Content is now a commodity—results are what people actually want  Learning without implementation leads to zero transformation  Low-ticket offers often fail because buyers lack commitment  The best programs combine content + support + accountability People don’t buy services—they buy solutions to problems  There are only two reasons someone won’t buy:  They don’t believe in you  They don’t believe in themselves Mindset is the hidden driver behind action and results  Value is not tied to time—it’s tied to outcomes Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    40 min

  7. APR 16

    Can You Make Money Doing What You Love? | Kim Slade

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Kim Slade, founder of Unlost, to explore the tension every creative entrepreneur faces: making money vs. doing what you love. Kim shares his journey from building a mobile video training business that generated consistent income to creating immersive, nature-based experiences designed to reconnect people with clarity, creativity, and awe. Along the way, he opens up about the financial struggles, creative pull, and mindset shifts that shaped his path. Together, they unpack:  The difference between being self-employed and building a true business  Why passion alone won’t sustain you—but why it still matters  The concept of “awe” and how it fuels creativity and clarity  How to balance cash flow with creative fulfillment  What it really takes to build something meaningful (and profitable) This conversation is a must-listen for creatives trying to navigate the messy middle between art and income, vision and reality, freedom and stability. PROFITABLE TAKEAWAYS...  A job depends on you; a business works without you  Creative entrepreneurs face a three-part challenge: demand, profit, and passion  Financial success without passion leads to burnout  Passion without structure leads to instability  “Awe” is a powerful emotional driver that enhances creativity and perspective  Real fulfillment often comes from creating something meaningful—not just profitableJoin our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    47 min

  8. APR 14

    How Do You Actually Make Money From a Podcast? | Don Vito

    Send us Fan Mail PROFITABLE TALKS... On this episode of The Profitable Creative, host Christian Brim sits down with Don Vito—aka “The Podfather”—a two-time Grammy-nominated music producer turned podcasting pioneer, to break down what it really takes to turn a podcast into a profitable business. Don shares his journey from the collapsing music industry to the rise of podcasting, revealing why most creators are focused on the wrong metrics—and what actually drives revenue. From his early days producing shows to discovering monetization the hard way (hint: it wasn’t through downloads), Don explains how creators can shift from chasing attention to building sustainable income streams. This conversation dives deep into:  Why audience size is a vanity metric without a monetization strategy  The real business model behind successful podcasts  How to turn your content into recurring revenue  Why paid communities are the future of creator monetization  The shift from trading time for money to scaling expertise If you’re a creative professional trying to grow your business, this episode will challenge how you think about content, community, and cash flow—and give you a roadmap to start building a real business around your platform. PROFITABLE TAKEAWAYS... Attention ≠ Income: A large audience means nothing without a clear offer and call to action. Your Podcast Is the Platform—Not the Business: The real business is what you build around it. Monetization Beats Metrics: Focus on revenue streams, not downloads or subscribers. Community Is King: Paid membership communities create recurring revenue and deeper engagement. One-to-Many Wins: Stop trading time for money—package your expertise to scale. Join our community of creative entrepreneurs and get a free copy of our No-BS Guide To Making Your Creative Business Actually Profitable delivered straight to your inbox. We’ll share smart, simple tips to help you keep more of what you earn—no boring accountant talk, we promise.   https://bit.ly/4uCmlX2

    41 min
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5
out of 5
11 Ratings

About

Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.

Information

  • Creator
    Christian Brim, CPA/CMA
  • Years Active
    2024 - 2026
  • Episodes
    170
  • Rating
    Explicit
  • Copyright
    © 2026 Christian Brim
  • Show Website
    The Profitable Creative