The Published Author Podcast will teach you how to write a book so that you can grow your business. Entrepreneur, author, and speaker Josh Steimle reveals how entrepreneurs can create exciting opportunities by writing a book and creating a thought leadership system. Enjoy interviews with authors and book publishing professionals, including literary agents, editors, ghostwriters, cover designers, publishers, PR experts, and marketers. Josh Steimle is founder and CEO of the 7 Systems of Influence framework, which incorporates his Published Author programs. He is producer and host of The Published Author Podcast.
Kindlepreneur Dave Chesson Shares Top Amazon Tips
Dave Chesson became an author as a way to spend more time with his family. As he developed expertise writing, publishing, and marketing books, he shared lessons learned on his Kindlepreneur.com website, which eventually became his main focus. In this episode, Dave shares his author journey, how he started Kindlepreneur, as well as some of his top tips about how to market your book on Amazon using Amazon Ads, editorial reviews, and more.
Kindlepreneur is one of the most visited websites for self-publishing authors, so seriously, if you haven’t been there, go now.
Find Your Book Idea And Make It Irresistible w/ Tamsen Webster
How do you come up with the right idea for your book? How do you make sure that idea is irresistible? In this episode, Tamsen shares answers to those questions, taken from her book Find Your Red Thread: Make Your Big Ideas Irresistible. Her strategies and tactics are the same ones she’s used to work with organizations like Johnson & Johnson, Harvard Medical School, and Intel, and in her roles as the former Executive Producer and current Idea Strategist for TEDx Cambridge.
Build Trust By Focusing On Problems, Not Solutions w/ Ari Galper
What will convince your customers to work with you, talking about their problems or about your solution? Ari Galper, the world’s top authority on trust-based selling, says it’s all about the problem. Think about it—if someone trusts you enough, you could say, “I’ve got the solution to your problem, let’s sign you up,” and you wouldn’t even need to tell them what the solution is. To build trust, talk about your customers’ problems. Now, apply this to the book you’re writing to grow your business—are you talking more about solutions or spending your time showing your customers that you understand their problems?
Trademark Battles and Selling Like A Human w/ Sarah Santacroce
While her new book, Selling Like We’re Human, isn’t about trademark issues, it was a trademark dispute the Swiss Sarah Santacroce got dragged into that led to the title. In this episode, you’ll hear how Sarah chose her first title and then had to rebrand her book, herself, and her business received a letter from a US-based trademark lawyer (those darn, litigious Americans!).
Lesson #1—do a Google and trademark search for your book title or any special terms you want to use. However, once that story’s out of the way, Sarah tells us about what it means to sell like a human, and how she wrote a book full of permission slips for those who don’t like selling so they can sell a different, better way. You’ll also see how Sarah’s community helped her write her book, and how her book is helping her build her community.
Publisher Takes On Just One Book Per Year—Find Out Why
Bard Press only takes on one new book project per year, but when they do, they blow it out of the water with bestsellers like The ONE Thing by Gary Keller and Jay Papasan or Jeffrey Gitomer’s Little Red Book of Selling. Bard Press is managed by Todd Sattersten and in this episode, he’ll talk about how his publishing company chooses who to work with and what any author can learn about writing a better book from their process.
Your Intro To Hiring An Editor w/ Carolyn Roark
Do you need to hire an editor for your book? (short answer = YES) When should you hire an editor? What kind of editor(s) should you hire? How much will it cost?
These are just some of the questions Carolyn Roark, developmental editor, ghostwriter, and book coach, answers in this episode. If you’ve got questions about hiring a book editor, this is where to start finding the answers.
Just listened to interview with Brad Ward and Angela Lauria —both inspiring discussions that are must listens for aspiring authors
@schulmanArt host of The Inspiration Place podcast
The variety in topics is what makes this show stick in my head…I love learning in general and Josh is great at pulling a plethora of information together in a cohesive way!
Great rhythm and questions - must listen for authors
I have been getting Josh's emails for a while but hadn't listened to any of his podcasts until he wrote about Elizabeth Barry and their interview. Her attitude towards writing and people in general intrigued me.
Like many, I have a book and a story that is burning inside, and have been getting the emails to help me learn more about the process. So this is a great resource for people like me!
I have been listening to a lot of podcasts lately and I love it when a host lets their guest tell their story. There is an important space that needs to be left open for good responses, and Josh nails it.