The Publishing Playbook

Andrey Bernhart and Tim Gebhard
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Tim Gebhard and Andrey Bernhart are experienced, unconventional self-publishers who share their strategies on self-publishing, Amazon KDP, book creation, AI, and more in their podcast “The Publishing Playbook.” 

Episodes

  1. APR 2

    #003 - KDP Q&A: Amazon Ads, AI Books & the $1M Month Goal with Amazon KDP

    In this episode of the Publishing Playbook, Andrey Bernhart ($500K+ on Amazon KDP) and Tim Gebhard ($250K in 9 months) sit down for a listener Q&A. We answer your most asked questions about self-publishing, Amazon KDP, AI-powered book creation, PublishFlow, and what it really takes to scale. Topics covered: - Why Andrey gives away his publishing workflow through PublishFlow instead of gatekeeping it - How public accountability on YouTube drives Tim's performance - The impact of being around other successful publishers - Andrey's top 5 books out of 50 (and why) - How design skills give you an unfair advantage in KDP - PublishFlow's biggest weakness right now (and the long-term vision) - Is AI ruining book publishing? Our honest take on fiction vs. non-fiction - Tim's aggressive Amazon Ads strategy explained - When KDP started feeling like a real business for Andrey About us: Andrey Bernhardt — Self-publisher for 2 years, $500K+ lifetime royalties on Amazon KDP, co-founder of PublishFlow (publishflow.ai) Tim Gebhardt — Publishing since May 2025, ~$200K lifetime royalties in 9 months, documenting the journey on Peter Holmquist's channel Try PublishFlow: https://publishflow.ai/?utm_source=PodEP3 --- ## Timestamps 0:00 — Cold open teaser 0:32 — Welcome & what's this episode about (Q&A format) 1:15 — Who are we? Introductions 2:02 — Why does Andrey give away his workflow through PublishFlow? 3:10 — The vision: raising the quality bar on Amazon KDP with AI 7:00 — Will the public perception of AI books change? 8:05 — Does documenting the journey on YouTube pressure Tim to perform? 9:27 — Tim's goal: $100K month by end of March, $1M month by Q4 10:46 — Has being around successful publishers changed how you think? 12:30 — Two brains are better than one — how collaboration sparks ideas 14:25 — Tim's SuperTIM AI agent origin story (brain dump in the car) 15:11 — If you could only keep 5 of your 50 books, which ones and why? 17:30 — The $19.40 royalty book & the $33K seasonal monster 18:57 — How did design & Photoshop skills help Tim start with KDP? 20:30 — Design skills > writing skills in the AI era? 22:31 — What's PublishFlow's biggest weakness right now? 24:00 — The long-term vision: InDesign-level quality inside PublishFlow 25:45 — Is AI ruining book publishing? Fiction vs. non-fiction debate 28:35 — Could AI write the next Game of Thrones? 30:00 — The future: custom AI-generated novel series made just for you 30:53 — Tim's aggressive Amazon Ads strategy — why spend so much? 33:00 — Andrey's defensive ad strategy vs. Tim's aggressive approach 35:47 — When did KDP start feeling like a main hustle? (Andrey's growth curve) 38:30 — Tim's insane growth curve: $150 → $55K months 40:15 — What's "normal" on KDP? We want to have that real conversation 41:06 — PublishFlow launch announcement 43:30 — Drop "SuperTim" in the comments if you watched until here! 44:24 — Outro

    44 min

  2. MAR 18

    #002 - Two Self Publishers share their unexpected TOP 5 apps for AMAZON KDP

    PublishFlow: https://publishflow.ai/?utm_source=Podcast2 Every serious self-publisher uses at least 5 different tools every single day — but most don't even realize it. In this episode, Andrey and Tim each reveal their personal top 5 tools that power their Amazon KDP businesses — from simple apps everyone knows to cutting-edge AI that's changing the game. If you enjoyed this episode, subscribe and leave a comment: What tool would you like us to deep-dive in a future episode? #AmazonKDP #SelfPublishing #KDPTools #PublishFlow #BookPublishing #AITools

    27 min
  3. #001 - Amazon KDP Changed Our Lives. Here's the Full Story.

    MAR 9

    #001 - Amazon KDP Changed Our Lives. Here's the Full Story.

    In this first episode, we (Andrey and Tim) sit down to share how they each discovered Amazon KDP, what their publishing journey looked like from day one, and where things stand now. Andrey has generated over $500,000 in book sales in the last two years, with his best month hitting $123,000. Tim started in May 2025 and scaled to $55,000/month within months. Together, they're part of Driven Publishers Elite, one of the fastest-growing communities for serious self-publishers. This podcast exists because there's a gap: most KDP content is surface-level, and there's almost no English-language podcast focused on the business side of self-publishing. Andrey and Tim go deep on strategy, AI tools, market trends, and what it actually takes to build a real publishing business on Amazon. Topics in this episode: - How we each found KDP (and why we almost didn't start) - The numbers: from $80 profit to $55K/month - Why book bundling dropped BSR from 50K to 20K overnight - Working together 12 hours a day in Sweden - How AI is changing publishing right now - PublishFlow: the software we're building for high-quality AI-assisted books --- Sign up for the PublishFlow Launch Webinar (March 19): https://publishflow.ai/?utm_source=Podcast1

    34 min
  • 3 Episodes

About

Tim Gebhard and Andrey Bernhart are experienced, unconventional self-publishers who share their strategies on self-publishing, Amazon KDP, book creation, AI, and more in their podcast “The Publishing Playbook.” 

Information

  • Creator
    Andrey Bernhart and Tim Gebhard
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Explicit
  • Copyright
    © 2026 The Publishing Playbook
  • Show Website
    The Publishing Playbook