The Purpose Profit Shift

EJC
  • 5.0 (2)
  • Entrepreneurship

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

  1. 2d ago

    She Makes Women Believe In Themselves Again

    What if believing in yourself could change everything? In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Miranda Strange, Owner and Lead Photographer of Le Boudoir Studio, to explore how one woman's mission to help women rediscover their confidence became the foundation for an award-winning, purpose-driven business. For years, the boudoir photography industry has been marketed as something women do for someone else. Miranda chose a different path. She built her business around a simple but powerful belief: women deserve to feel beautiful, confident, and worthy—for themselves. What started as a passion for helping women see themselves differently has grown into a thriving business that's transforming lives one client at a time. In this conversation, Rachel and Miranda discuss: • Why confidence is more transformational than the photographs themselves • Building a business around purpose instead of industry norms • Creating unforgettable client experiences that people never forget • Why staying true to your values creates stronger brands • Growing a business without sacrificing quality or your mission • The difference between selling a service and creating transformation Whether you're an entrepreneur, creative, or simply someone learning to see yourself with more compassion, this episode is a powerful reminder that the most meaningful businesses don't just change what people buy—they change how people see themselves. CHAPTERS00:00 One client changed everything 01:14 Meet Miranda Strange 05:16 Becoming an unexpected entrepreneur 07:42 Challenging the industry's marketing 10:33 The moment she found her purpose 14:32 Choosing mission over convention 18:22 Creating transformational experiences 27:32 Growing a purpose-driven business 40:00 Why bigger isn't always better 43:32 Building transformation over transactions 47:00 The confidence every woman deserves ABOUT MIRANDA STRANGEMiranda Strange is the Owner and Lead Photographer of Le Boudoir Studio, an award-winning luxury boudoir photography studio serving the Phoenix and Scottsdale area. Over the past 13 years, Miranda has built her business around helping women rediscover confidence through deeply personal, transformational experiences. Her studio has been recognized as AZ Foothills Magazine's Best Boudoir Photographer for four consecutive years, proving that leading with purpose and authentic client transformation creates lasting success. CONNECT WITH MIRANDA🌐 Website: https://leboudoirstudio.com/ 📸 Instagram: https://www.instagram.com/leboudoirstudio 💼 LinkedIn: https://www.linkedin.com/in/miranda-strange-55231035 Featured InAZ Foothills Best of the Valley: https://www.arizonafoothillsmagazine.com/bestof/organizations/le-boudoir-studio-best-photographer-boudoir-2015 Pretty Pear Bride: https://leboudoirstudio.com/le-boudoirstudio-brag-blog/ Voyage Phoenix: https://voyagephoenix.com/interview/an-inspired-chat-with-miranda-strange-of-phoenix-valley-highlight Arizona Weddings Magazine: https://leboudoirstudio.com/arizona-weddings-magazine-talks-boudoir-basics-with-le-boudoirstudio/ FOLLOW RACHEL BERNIER-GREEN & THRYVO🌐 Website: https://jointhryvo.com 📸 Instagram: https://instagram.com/jointhryvo 💼 LinkedIn: https://linkedin.com/company/jointhryvo 🎧 Listen to The Purpose Profit Shift on Spotify, Apple Podcasts, or wherever you get your podcasts. #PurposeProfitShift #WomenInBusiness #SelfConfidence #Entrepreneurship #Leadership #PurposeDrivenBusiness #CustomerExperience #BusinessGrowth

  2. Jul 10

    She Had the Career, Money & Family... So Why Was She Miserable? | Kacie Lett Gordon

    What if the life you've worked so hard to build isn't actually the life you want? In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Kacie Lett Gordon, Co-Founder of IT ALL Media, to discuss burnout, identity, ambition, and why so many high-achieving women reach a point where success no longer feels sustainable. After helping build a $10 million innovation practice and climbing to the executive level, Kacie found herself with everything she thought she wanted—a successful career, marriage, home, and new baby—but still questioning whether the life she had built was actually her own. That realization led her to create IT ALL Media, a coaching and storytelling company helping women redefine success on their own terms through their Stories-to-Systems™ framework. Together, Rachel and Kacie explore what it means to separate your identity from your career, build a business around the life you actually want, and challenge the hustle culture that has defined entrepreneurship for so long. If you've ever wondered whether success is supposed to feel this exhausting—or if there's another way to build a profitable business without sacrificing yourself—this conversation is for you. CHAPTERS00:00 The moment everything changed 01:16 Meet Kacie Lett Gordon & IT ALL Media 03:26 Building a $10M innovation practice 09:38 When success stopped feeling successful 15:13 Burnout, motherhood & the breaking point 22:28 Leaving corporate and rebuilding identity 32:29 The birth of IT ALL Media 40:00 Building a business without hustle culture IN THIS EPISODE• Why having "everything" still left Kacie feeling empty • The hidden cost of hustle culture and achievement addiction • Separating your identity from your career • The power of rewriting your personal story • How burnout became the foundation for a purpose-driven business • Building a company around your values instead of your calendar • Why sustainable success looks different than traditional success ABOUT KACIE LETT GORDONKacie Lett Gordon is the Co-Founder and Co-CEO of IT ALL Media, where she helps ambitious women rewrite the stories shaping their careers, businesses, and lives. Before launching IT ALL Media, Kacie helped scale a $10 million innovation consultancy while working with Fortune 500 organizations. Today, she combines executive strategy, coaching, and storytelling to help women create sustainable success through her proprietary Define, Create, Own™ and Stories-to-Systems™ frameworks. CONNECT WITH KACIEWebsite: https://www.itallmedia.co Podcast: https://www.itallmedia.co/podcast Substack: https://itall.substack.com Instagram: https://www.instagram.com/itallmedia LinkedIn: https://www.linkedin.com/in/kacielettgordon Book a FREE Session: https://calendly.com/it-all-media FOLLOW RACHEL BERNIER-GREEN & THRYVOWebsite: https://jointhryvo.com Instagram: https://www.instagram.com/jointhryvo LinkedIn (Rachel): https://www.linkedin.com/in/rachelberniergreen LinkedIn (Company): https://www.linkedin.com/company/jointhryvo Facebook: https://www.facebook.com/jointhryvo TikTok: https://www.tiktok.com/@jointhryvo X: https://x.com/jointhryvo LISTEN TO THE PODCASTSpotify: https://open.spotify.com/show/0kmrlBq... Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube: https://www.youtube.com/@purposeprofitshift #PurposeProfitShift #WomenInBusiness #Entrepreneurship #Leadership #BusinessStrategy #Burnout #PurposeDrivenBusiness #WomenFounders #BusinessGrowth #Storytelling If this conversation challenged your perspective, be sure to subscribe, leave a review, and share this episode with someone who's redefining success on their own terms.

  3. Jun 19

    Imposter Syndrome Is a Lie. Here's What's Really Wrong, With Araceli Esparza

    Araceli Esparza, founder of Midwest Mujeres Collective, joins Rachel Bernier-Green on The Purpose Profit Shift to break down how storytelling becomes a real economic tool for purpose-driven business owners. We get specific on money shame, founder compensation, and the structural decision that finally let Araceli pay herself. If you are building a mission-driven business and quietly wondering whether the work will ever fund a life, this is for you. CHAPTERS: 4:53 Plan B and the Cost of Racial Harm18:40 Money Shame and the 5K Day26:40 Self-Trust Is Not Imposter Syndrome33:53 What to Sunset, What to Scale40:17 Storytelling as Economic Tool45:15 Your Medicine Is Your Story KEY TOPICS: Self-trust vs. imposter syndrome for foundersOperational triage: consolidating, digitizing, and sunsetting nonprofit programsFounder compensation, fiscal sponsorship, and the structural decision to incorporate as a 501(c)(3)Macroaggressions and unjust termination as catalysts for founding mission-driven workClosing the gender wage gap through culturally-specific programming ABOUT ARACELI: Araceli Esparza is a Chicana writer, speaker, and social entrepreneur. She is the founder of Midwest Mujeres Collective, a nonprofit supporting Latina and Black women in building confidence, income, and leadership through storytelling, coaching, and community-based learning. With nearly a decade of experience, Araceli helps women overcome burnout and money shame, guiding them to reconnect with their voice and values. She emphasizes trust as a personal and business asset in her work. Currently, she is launching a five-week coaching program designed to help participants rebuild self-trust, moving from survival mode to grounded decision-making in their work and leadership. Her efforts have been showcased in various community and nonprofit spaces, fostering environments where honesty and purpose are supported. RESOURCES MENTIONED: Voces y Sueños Academy: https://www.midwestmujeres.com/voicesanddreams2026¡Yo Quiero Dinero! (event): https://www.midwestmujeres.com/event-details-registration/iyo-quiero-dinero-our-stories-have-valueFive-Week Self-Trust Coaching Program: https://www.araceliesparza.com/event-details/rebuilding-self-trust-in-times-of-transitionAtomic Habits by James Clear: https://jamesclear.com/habits FOLLOW ARACELI: Midwest Mujeres Collective: https://midwestmujeres.comPersonal Website: www.araceliesparza.comInstagram: https://www.instagram.com/midwestmujeres/Facebook: https://www.facebook.com/groups/midwestmujeres/Linktree: https://linktr.ee/araceliesparza_speaker Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

  4. Jun 12

    How Purpose-Driven Leaders Silence Themselves, with Jen Coken

    Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers. CHAPTERS: 00:01 — From Grassroots to Coaching07:28 — Comedy, Loss, and Finding Purpose21:24 — Leading Without Shrinking26:10 — Imposter Syndrome Is Your Superpower44:31 — Curiosity Over Conclusions53:46 — The Power of the Ask KEY TOPICS: Why imposter syndrome is not a syndrome (and why the distinction matters)The step-by-step method for tracing self-doubt to its childhood rootsHow to use the "Facts Over Feelings" exercise to break negative thought loopsWhat "curiosity over conclusions" looks like in real leadership conflictsWhy women become "the fixer" and how to break that cycleJen's practical framework for asking: back it up with data, tie it to mission, start smallCritical ovarian cancer detection information every woman should know ABOUT JEN: Jen Coken is an executive leadership coach, speaker, and author who helps high-performing women become unignorable in their careers. With over two decades of experience advising leaders in high-stakes environments, she specializes in executive presence, influence, and strategic leadership. Jen is the creator of the Executive Presence Accelerator and the author of Make Imposter Syndrome Your Superpower. Known for her warmth, humor, and no-nonsense approach, she teaches leaders how to show up with clarity and confidence when it matters most. Her work empowers individuals and organizations to build trust, elevate visibility, and lead at the next level. RESOURCES MENTIONED: Make Imposter Syndrome Your Superpower by Jen Coken: https://www.jencoken.com/make-imposter-syndrome-your-superpowerWhen I Die, Take My Panties by Jen Coken: https://www.jencoken.com/when-i-die-take-my-pantiesJen's Free Quiz: "Are You Ready to Be Promoted?" https://www.jencokenquiz2.comClifton Strengths Assessment: https://www.gallup.com/cliftonstrengths/en/253676/how-cliftonstrengths-works.aspx FOLLOW JEN: LinkedIn: https://www.linkedin.com/in/jencoken/Website: https://jencoken.comYouTube Channel: https://www.youtube.com/@therealjencoken Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

  5. Jun 5

    GIV Gowns: The Solution to Patient Dignity That Healthcare Ignored for 100 Years

    A medical gown is not a small detail — it is the first physical signal of whether a healthcare system sees a patient as a human being, and one provider's 15 years of witnessing that failure became the foundation of a company designed to fix what healthcare ignored for a century. In this conversation, Shawn Gibbs (Co-founder and CEO of GIV Gowns) and Rachel dig into the real business architecture behind GIV Gowns — the B2B sales approach, the D2C expansion strategy, the decision to bootstrap, and how the GIV Back Initiative was designed to give with measurable impact rather than ego. If you build anything at the intersection of purpose and profit, this episode is for you. CHAPTERS: 00:00 — The Gown That Gets In the Way10:04 — When the Patient Finally Said Enough13:16 — Designing for Three Stakeholders at Once24:47 — The Business Case for Dignity27:39 — Why Shawn Stayed Bootstrapped19:20 — BYOG and the D2C Strategy45:48 — GIV Back: Giving With Intention KEY TOPICS: Why the traditional hospital gown is a barrier to care, not just an inconvenienceThe GIV Gowns product line: GIV Classic, GIV Forward, GIV Duo, and the Hero Collection for pediatric patientsHow clinics that adopt GIV Gowns see ROI through patient acquisition and retention in under a yearThe Bring Your Own Gown (BYOG) campaign and why patient demand drives provider adoptionWhy Shawn chose to bootstrap — and what outside capital would have cost him beyond dollarsThe GIV Back Initiative: how a percentage of every gown purchase funds intentional, locally sourced community givingPressure testing a business idea with three questions: Would you buy it? Would you buy it for how much? ABOUT SHAWN: Shawn Gibbs is the Co-founder and CEO of GIV Gowns, a healthcare innovation company redesigning patient attire to restore dignity, confidence, and trust in the clinical experience. With more than 15 years in healthcare — across family medicine, specialty care, and his own dermatology practice — Shawn has become a leading voice in Designing Trust in Healthcare. He is also the creator of The Irreplaceable Provider Method, a training framework for healthcare professionals navigating an AI-driven world. Shawn was named one of Causeartist's 50 Social Entrepreneurs to Watch for 2026 and featured in SEE Change Magazine. RESOURCES MENTIONED: Causeartist Feature: https://www.causeartist.com/social-entrepreneurs-2026/#shawn-gibbs-is-bringing-dignity-and-confidence-to-patients , https://www.causeartist.com/meet-giv-gowns-why-patient-dignity-starts-with-what-you-wear/SEE Change Magazine Feature: https://www.seechangemagazine.com/bringing-dignity-to-the-patient-experience-in-conversation-with-shawn-gibbs-of-giv-gowns/GIV back INITIATIVE: At GIV Gowns, we don't just transform what patients wear, we're transforming what the words "health" and "care" mean. The GIV Back Initiative is our dedicated social impact arm, using a percentage of annual proceeds to fund global efforts that drive lasting change. How It Works: Every purchase of a GIV Gown automatically contributes to the GIV Back Initiative. Proceeds are pooled into a fund that supports local and global projects aimed at uplifting communities in need.Your Support Helps Fund: Disaster Relief – To deliver rapid aid for communities in crisis. Orphanage/Shelter Construction – To provide safe homes for the vulnerable. Economic Stimulation – To empower local suppliers and producers. Medical Outreach – To provide supplies, care, and dignity to underserved populations. Education & Empowerment – To provide skills training and opportunities for those that want to improve their circumstances.Together, We GIV Back: Every gown purchased means more care, more courage, and more impact. Thank you for helping us bring dignity to patients, and hope to the world. FOLLOW SHAWN: Company: https://givgowns.com/Instagram: https://instagram.com/givgownsYoutube: http://www.youtube.com/@GIVGownsLinkedIn: https://www.linkedin.com/company/giv-gownsTiktok: https://www.tiktok.com/@givgowns Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

  6. May 30

    She Scaled to 10 Cities Without Investors or an MBA, With Meghan Fialkoff

    You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know. Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife, a global membership and lifestyle company for women. Before MDW, she spent nearly two decades running a drug prevention nonprofit where she produced over 2,000 events and trained 5,000+ NYPD officers. In this conversation with host Rachel Bernier-Green, Meghan gets real about launching an events company during COVID, building community through 200+ Zoom calls before entering a new city, managing finances per event instead of per month, the moment she stopped shrinking as a founder, and how she built a team that genuinely cares. Key Takeaways: Why MDW limits to one event per city per year (and how scarcity drives demand)The per-event P&L system on QuickBooks that replaced monthly reportingHow established city revenues subsidize new market launchesWhy Meghan unfollowed almost everyone on social mediaWhen bootstrapping becomes leverage for strategic partnershipThe leadership philosophy behind a team that carries the mission About Meghan: Meghan Fialkoff is a visionary leader, entrepreneur, and humanitarian, deeply committed to creating impact across both the lifestyle and nonprofit sectors. Raised in New York and now based in Los Angeles, Meghan is the Co-Founder and COO of Modern Day Wife, a dynamic, global lifestyle brand. Under her leadership, the brand has produced over 50 international luxury events and expanded into a family of sub-brands, including Modern Day Beauty, Modern Day Wellness, and Modern Day Mama. In the nonprofit space, Meghan serves as the Executive Director of the Americas Chapter of the Foundation for a Drug-Free World. Under her stewardship, the chapter expanded throughout New York, New Jersey, and Connecticut, and into Central America—where she co-directs chapters in the Dominican Republic, Haiti, El Salvador and Guatemala. She has co-produced over 2,000 community outreach events and led impactful programs that include partnerships with Miss New York, Miss Connecticut, Miss Teen Ohio, Miss Delaware, Miss Louisiana, the NJ Attorney General, and the NY Senate Task Force on Heroin & Opioid Abuse. Follow Meghan: Website: themoderndaywife.comInstagram: www.instagram.com/themoderndaywife - www.instagram.com/meghanfialkoff/LinkedIn: linkedin.com/in/meghan-fialkoffPodcast: creators.spotify.com/pod/profile/the-modern-day-wife Resources Mentioned: Asana (project management): asana.comQuickBooks (financial tracking by event): quickbooks.comMailChimp (newsletters): mailchimp.comMail Meteor (bulk email): mailmeteor.comCalendly (appointment scheduling): calendly.com Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

  7. May 22

    Use AI to Run Everything (No Tech Background), With Francine Gregory

    In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses. Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business programs are often the most confusing, and how she uses AI assistants as a digital chief of staff to manage four brands without burning out. Chapters: 9:20 Surviving the 2008 Real Estate Crash12:36 Systems, Mindset, and the CEO Shift16:33 AI as Your Digital Chief of Staff23:03 Why Women Over 50 Are Underestimated30:28 Faith, Simplicity, and Revenue Key Topics: Building profitable businesses that are fun to runAI tools and digital assistants for non-technical entrepreneursWhy women over 50 are entrepreneurship's best-kept secretSimple systems vs. overcomplicated business programsThe mindset shift from employee/hobby to CEOSurviving economic downturns through purpose-driven resilienceMaking it easy for people to pay you About Francine: Francine Gregory is a Sacramento-based entrepreneur, speaker, and coach who helps purpose-driven leaders simplify their thinking, streamline their systems, and activate their God-given genius. She equips small business owners, entrepreneurs, and ministries with practical tech and AI workflows that save time and reduce chaos—so they can focus on what matters most. Francine is the co-founder of BizChicks.net and founder of F. Gregory Consulting and Kingdom Thinkers. With a background in television production and marketing, she’s known for making the complicated simple and turning ideas into organized, profitable action. Connect with Francine: 60-minute audit call + 2-page written roadmap delivered within 48 business hours - Booking link: https://tidycal.com/fgregoryconsulting/business-ministry-auditInstagram: https://instagram.com/bizchicksnetFacebook: https://www.facebook.com/bizchicks.netInstagram: https://instagram.com/francinegregoryX: https://x.com/francinegregoryYouTube: https://youtube.com/@francinegregory Resources Mentioned: BizChicks.net https://bizchicks.netFrancine Gregory website https://francinegregory.com$497 Business/Ministry Systems Audit + AI Roadmap https://tidycal.com/fgregoryconsulting/business-ministry-auditFree Beginner AI Workshop https://stan.store/BizChicks/p/beginners-guide-to-ai Follow the Host, Rachel Bernier-Green LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite Platform: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

  8. May 15

    I Abandoned Myself for 20 Years and Called It Leadership, With Kelli Reese

    Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients. Chapters: 0:22 Kelli's career overview and health crisis4:20 From Bakery to Boardroom: the Brooklyn origin story9:57 The Seduction of Being Needed13:15 When the Body Shouts: tumors, kidney depletion, adrenal fatigue17:02 Dismantling Everything at Once27:01 The $150K Wrong Question Trap35:30 What's Really Under Imposter Syndrome40:06 Values-Aligned Pricing That Sustains49:59 Stillness as a Leadership Superpower53:07 What's next: Sacred Soul Journeys, retreats, and group programs Key TopicsLeaving high-achievement careers to reconnect with purposeSurvival patterns vs. soul alignment in leadershipWhy imposter syndrome is often unhealed childhood woundsBuilding accessible, values-aligned pricing modelsStillness and self-awareness as leadership skills About Kelli: Kelli Reese is a coach and author who spent seventeen years in the natural foods industry holding senior management roles in retail organizations, including serving as CEO of a multimillion-dollar operation. After leaving her career and a long-term marriage, Kelli founded Lead With Soul, where she works with leaders, founders, and creatives navigating transitions that don’t come with clear answers. She is the author of The Destiny Roadmap and The Relationship Roadmap. Her work focuses on helping people who are caught between what they’ve built and what they actually want. Her approach isn’t about forcing clarity or hustling through doubt. It’s about slowing down, untangling the mess, and making decisions you can stand behind. She lives in the Sierra Nevada mountains with her partner and their rescue dog and spends her free time hiking, baking bread, and treasure hunting in second hand stores. Connect with Kelli Reese: https://www.instagram.com/kelli.reesehttps://www.facebook.com/kelli.reese.coachhttps://www.linkedin.com/in/kellireese/New Projects:- Ongoing, 1:1 mentorship through Lead With Soul- Digital offerings include The Breakup Roadmap: https://www.kellireese.com/the-breakup-roadmap/- Contributing author to the anthology Plot Twist: Stories of Unexpected Transformation Resources Mentioned: Lead With Soul https://www.kellireese.comThe Destiny Roadmap (book)The Relationship Roadmap (book)The Breakup Roadmap (digital) https://www.kellireese.com/the-breakup-roadmap/Plot Twist anthology (upcoming) Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

Information

  • Creator
    EJC
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 EJC
  • Show Website
    The Purpose Profit Shift