The Purpose Profit Shift

EJC
  • 5.0 (2)
  • ENTREPRENEURSHIP

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

  1. 6D AGO

    Survival Mode Is Silently Killing Your Business, With Anna Wojtowicz

    Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness rather than survival. Anna now assists women in shifting their ambition's fuel source from survival to wholeness through her Release, Revive, Root methodology. Chapters00:00 The Immigrant Wiring07:35 When the Fuel Runs Out12:24 Functional Freeze and Grief19:56 The Radical Sabbatical26:06 Release, Revive, Root32:02 Pricing, Panic, and Nervous Systems38:06 Untangling Success from Survival49:20 What Comes Next Key TopicsSurvival mode disguised as high performanceGenerational trauma and its impact on entrepreneurshipNervous system regulation as a business skillValues-aligned KPIs (regulation, intuition, alignment)The Release, Revive, Root methodologyFunctional freeze in high-achieving womenPricing confidence and embodied decision-makingIdentity recalibration after burnout Guest BioAnna Wojtowicz is a high-performance healer, intuitive channeler, and thought leader behind The New Paradigm of Success™ — Ambition Rooted in Wholeness. She works with ambitious, high-achieving women who built success in survival mode and are ready to recalibrate how they hold power — so they lead with regulation, intuition, and wholeness in life and leadership. Anna’s work goes beneath mindset and strategy to the internal operating system behind ambition. Through nervous system regulation, identity recalibration, and intuitive intelligence, she helps women shift the fuel source of their ambition from survival into wholeness. With over a decade in marketing — including early experience with Teen Vogue, Vogue, Martha Stewart, and The Smithsonian and her own journey through success without fulfillment, grief, and reinvention, Anna bridges business strategy with practical soul alignment. This work isn’t about lowering ambition, goals or profit — it’s about recalibrating how power is held so it looks and feels fully you. Connect with Anna:Instagram https://www.instagram.com/annawojtowicz_/?hl=enTik Tok https://www.tiktok.com/@_annawojtowicz Website https://theawcreative.com/ Work with Anna https://forms.gle/vr5jcnXzfqc1VAPG9 Resources MentionedThe AW Creative https://theawcreative.com/The Limitless Podcast www.youtube.com/@theawcreativeannaRoot & Release 60-Min Activation (Free) https://theawcreative.com/root-and-release Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    55 min

  2. APR 24

    How She Built the Reentry System That Failed Her, with Tammy Scudder

    What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would. Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform that bypasses the algorithms screening out justice-impacted applicants), created a 52-week coaching program called inPOWER Her RECLAIM 52™, and launched Drop The Red Cape™, an executive leadership program for women who are wearing the same mask that eventually breaks people. In this episode, Tammy and Rachel go deep on why the reentry system is funded by failure, how dignity gets built into financial architecture, and what it actually takes to create second chances at scale without chasing grants or donations. Chapters00:00 The System Built on Failure 08:00 Barriers Nobody Talks About 15:00 Workforce Navigator Changes the Game 21:54 The Ecosystem: Four Entities, One Mission 35:00 Funding Dignity at Scale 48:00 Your Hardest Chapter Is Your Infrastructure Key TopicsFair chance hiring and algorithmic hiring biasReentry barriers for justice-impacted women (banking, employment, documentation, technology)Social enterprise revenue models: licensing IP vs. chasing grantsThe POWER Framework and gender-responsive programmingPre-release pipeline design and the Day 30 GuaranteeWomen's leadership, burnout, and authentic leadership after adversity About Our GuestTammy Scudder is the founder of Indiana Reentry Corporation, creator of the POWER Framework (Purpose, Overcome, Wellness, Empowerment, Resilience), and architect of Workforce Navigator™, an EEOC-aligned fair-chance hiring tech platform. She's a 2026 CXO 2.0 Business Leadership Excellence Award nominee with 30+ years of corporate finance experience who transformed her lived experience with incarceration into a scalable ecosystem serving justice-impacted women. Connect with Tammy ScudderIndiana Reentry Corporation: https://indianareentry.org/Workforce Navigator Jobs: workforcenavigatorjobs.comDrop The Red Cape™: droptheredcape.comLinkedIn: https://www.linkedin.com/in/tammyscudderEmail: tammy@indianareentry.org / coach@inpowerher.biz Resources MentionedIndiana Reentry Corporation https://indianareentry.org/ Workforce Navigator Jobs workforcenavigatorjobs.com Drop The Red Cape™ droptheredcape.com Follow the Host, Rachel Bernier-GreenLinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: https://www.instagram.com/jointhryvo/Instagram: https://www.instagram.com/jointhryvo/LinkedIn (Company): https://www.linkedin.com/company/jointhryvo/Twitter/X: https://www.x.com/jointhryvoFacebook: https://www.facebook.com/jointhryvoTiktok: https://www.tiktok.com/@jointhryvo Listen on Your Favorite PlatformSpotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32?si=4bd2e0e655864a26&nd=1&dlsi=37cbc85018304f35Apple Podcasts: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732YouTube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

    48 min

  3. APR 17

    Why The Healthcare System Is Failing Mothers Today, With Lindsey Farrar

    What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions. In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining birth care for Black families. Lindsey shares her journey of building institutions when existing systems don’t serve the community, emphasizing the importance of staying lean and saying 'no.' She also reflects on her own traumatic birth experience, which inspired the creation of Borne, and discusses why restoring birth rights is crucial for generational healing. This episode is a masterclass in building institutions and allowing your purpose to shape your life's work. KEY TAKEAWAYS: Why building your own institution beats fighting for a seat at someone else's table.The "Voltron Model" for staying lean and scaling a self-funded business.How to position premium and say no to deals that undervalue your work.The personal birth experience that led from media to maternal health.Why healing before building creates more durable ventures.Borne's hospital guide and the future of family-centered birth care. CHAPTERS: 00:00 Here for Legacy Work04:47 The Rooftop That Started It All16:04 Guerrilla Launch at Afropunk20:29 Building Institutions, Not Begging for Seats32:28 The Voltron Model: Staying Lean and Scaling Smart41:30 From Crown to Borne: A Maternal Health Mission55:08 Building What Should Already Exist ABOUT LINDSEY: Lindsey Farrar is the founder of CRWNMAG, a decade-old, family-owned publication celebrating Black women in premium print, and Borne, a new platform setting a new standard for family-centered birth care. She has secured partnerships with Netflix, Pinterest, and Rivian, was a $505,000 Interledger Foundation grant recipient, and has been featured in MoMA's Magazine Podcast, Well+Good, HuffPost, and Dazed. Lindsey is a mother of four, a trained doula, and a USC graduate. She and her husband Nkrumah run their businesses and homeschool their children from their homestead. FOLLOW LINDSEY: http://www.instagram.com/crwnmaghttp://www.facebook.com/crwnmaghttp://www.twitter.com/crwnmaghttp://www.pinterest.com/crwnmag LINDSEY IN THE NEWS: MOMA: https://www.moma.org/magazine/articles/852Ad Age: https://adage.com/article/advertising/watch-ad-age-town-hall-investing-minority-owned-businesses/2316396AdWeek: https://www.adweek.com/social-marketing/pinterest-kicks-off-you-just-might-surprise-yourself-brand-campaign/Essence: https://www.essence.com/essence-50-founders/Forbes: https://www.forbes.com/sites/janeclairehervey/2018/02/20/15-women-run-indie-magazines-to-read-when-your-newsfeeds-in-flames/2/#2ed4dc2461b3 RESOURCES MENTIONED: CRWNMAG: crwnmag.comBorne: borne.careBook: Mothering the Mother by Shafiya MonroeMama Glow (Latham Thomas)Black Wellness and Prosperity CenterBorne Hospital Guide for Black Families: borne.care/p/birth-education-know-your-rights Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    57 min

  4. APR 9

    Why Doing Everything Yourself Is Keeping Your Business Small with April Hiatt

    After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of strategic networking, and how to scale a business by finally letting go of the reins. April shares her framework for running effective "hot seats," the massive ROI of hiring help and creating video SOPs, and why women entrepreneurs need to step into their leadership and stop doing it all alone. KEY TOPICS: Transitioning from a solitary service provider to a community builderThe difference between group coaching and peer-to-peer mastermindsOvercoming the loneliness and imposter syndrome of entrepreneurshipHow to facilitate impactful "hot seats" for business breakthroughsDelegating tasks and creating Standard Operating Procedures (SOPs) by recording workflowsThe abundance mindset of strategic networking and connection CHAPTERS: 00:00:02 - Building a Movement: Wise Woman Masterminds00:02:28 - April's origin story of building her first site for a mental health clinic because she knew what mothers were looking for.00:05:22 - The Cancun Epiphany00:08:46 - The Mastermind Blueprint00:13:14 - Celebrating wins, member-led trainings, and rotating hot seats00:25:47 - The Hot Seat that Built a YouTube Empire00:29:16 - Strategic Introductions00:33:25 - Scaling Up and Letting Go00:40:43 - Why women need to own their expertise and allow others to follow them00:45:47 - The Wise Woman Conferences ABOUT APRIL: April Hiatt is the founder of WISE WOMEN Masterminds®, a nationally recognized mastermind organization and powerful community for women entrepreneurs who are building profitable, purpose-driven businesses and want to grow alongside other extraordinary women. WISE WOMEN has quickly become known for its depth, connection, and real results. Built on collaboration, generosity, and proven strategy, the community supports women business owners in expanding their income, confidence, and leadership… while staying aligned with who they truly are. April also hosts powerful business mastermind conferences twice a year, creating one of the largest women’s business mastermind experiences of its kind. She believes when women gather with intention, everything changes. RESOURCES MENTIONED: - The WISE WOMEN Spring Conference: Power Circles is happening April 23rd and 24th. This is the largest women's business peer-to-peer mastermind conference of it's kind! https://wisewomenconference.com - WISE WOMEN offers both in-person and online Power Circle mastermind groups for women who are ready to grow faster with the power of other women beside them. Mastermind groups open now: https://wiseewomenmasterminds.com FOLLOW APRIL: IG: https://www.instagram.com/wisewomenmasterminds/FB (professional): https://www.facebook.com/april.d.hiattJoin the WISE WOMEN Masterminds FB group: https://www.facebook.com/groups/wisewomenmastermindLI: https://www.linkedin.com/in/april-hiatt/ Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    49 min

  5. APR 3

    Build A Global Supply Chain With Zero Industry Experience, With Kady Zinke

    KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls. The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Colorado mountains, losing a million-dollar client to Lululemon overnight, and the moment she sold out the Broncos team store before the opening whistle even blew. This conversation is loaded with hard-won wisdom about cash cycles, blue ocean strategy, AI in operations, and the one financial habit that separates a real business from an expensive hobby. KEY TOPICS: Women's sports fashion and the "pink it, shrink it" gapBootstrapping vs. being properly capitalizedBlue ocean strategy in licensed sports apparelAI as an operational enhancement toolCash flow management for CPG businessesThe power of audacious cold outreachFemale entrepreneurship in male-dominated industries CHAPTERS: 00:00:02 - From the Court to the Company 00:07:23 - Kickstarter, Stolen Funds, and Resilience00:19:51 - The Real-World MBA in Shanghai 00:23:57 - Sewing with the Mormon Women 00:30:04 - David vs. Goliath: Competing with Lululemon00:36:39 - The Denver Broncos Breakthrough 00:46:44 - Scaling Operations and Embracing AI 00:52:49 - Know Your Numbers or It's a Hobby: ABOUT KADY: Kady Zinke is the Founder & CEO of KADYLUXE, a 100% women-owned fashion house designing premium sports apparel for women. Based in Denver, Colorado, the brand partners with 50+ NCAA universities, NFL teams (Denver Broncos, Dallas Cowboys), NBA teams (Chicago Bulls, Denver Nuggets, Atlanta Hawks), and NHL teams (Pittsburgh Penguins). Kady is a former NBA dancer, holds a patented material technology, and was the first woman in Colorado to win a state accelerator award for her R&D work. RESOURCES MENTIONED: Book Referenced: Blue Ocean Strategy.Partner Institution: Colorado School of MinesCoupon Code: KLPurpose15 - 15% off entire order at kadyluxe.com Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    54 min

  6. MAR 27

    How To Create A Month Of Marketing In One Hour, With Katherine Tuominen

    What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling. In this episode, Katherine and Rachel dig into why founders are not influencers, how to turn one hour of content into an entire month's marketing ecosystem, why plug-and-play templates are destroying trust in the wellness space, and how to future-proof a service business in the age of AI without compromising integrity. Katherine also shares her energy auditing framework for structuring your workday around when you actually do your best thinking, and reveals the Catalyst for Change Initiative, a scholarship program giving underserved founders access to marketing support. KEY TOPICS: Ethical marketing for wellness and impact brandsContent repurposing ecosystems for foundersAnti-hustle culture and founder wellnessPurpose-driven business models and giving backAI adoption for ethical service businesses CHAPTERS: 00:00:58 Founders vs. influencers 00:03:51 Walking Away From Hollywood 00:12:06 Ethical Marketing in Wellness 00:17:02 The One-Hour Content Ecosystem 00:19:57 Founder Wellness and Energy Audits 00:23:02 Making the Numbers Work With Purpose 00:32:46 Future-Proofing Your Business With AI ABOUT KATHERINE: Katherine Tuominen is the founder and CEO of Catalyst Brand Strategy, a New York-based boutique PR and digital marketing agency serving impact-driven health and wellness brands. With 10+ years in storytelling, including five years marketing for Fox Film Studios and Warner Brothers, Katherine now helps conscious founders build credible visibility through ethical marketing and evidence-led storytelling. She's been featured in Forbes, delivers the keynote "Ethical Marketing Is Not an Oxymoron," is a 1% for the Planet partner, and founded the Catalyst for Change Initiative, offering marketing scholarships for underserved founders. RESOURCES MENTIONED: Books:Brene Brown's leadership book (values exercise)Rest Is Resistance by Tricia HerseyPleasure Activism by adrienne maree brownLaziness Does Not Exist by Devon Price FOLLOW THE GUEST, KATHERINE TUOMINEN: Facebook: https://www.facebook.com/catalystbrandstrategyInstagram: https://www.instagram.com/catalystbrand_strategy/LinkedIn: https://www.linkedin.com/company/catalyst-brand-strategy/Company Website: https://catalystbrandstrategy.com/ Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift ---------------------------- If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this!

    41 min

  7. MAR 21

    Graffiti, Grief, and Growth: The Truth Behind a Business That Transforms Lives, with Amy Peterson

    What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013. In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep the doors open, and why she ultimately spun off supportive services into a separate nonprofit to protect sustainability. She breaks down the "80% rule" that transformed her revenue, explains why every social entrepreneur is an empath (and why that's both gift and liability), and reveals what 13 years of failures and wins have taught her about scaling with soul. If you've ever wondered whether you can run a mission-driven business without sacrificing profitability, this conversation will give you the frameworks and the fire you need. Key Topics Social enterprise sustainability and the L3C business structureBalancing supportive services with business profitabilityDelegation frameworks for mission-driven foundersCorporate gifting and experiential retail as revenue streamsCommunity-driven venture development CHAPTERS: 00:00 - Amy Peterson’s journey from baseball management to social enterprise 03:33 - How Amy’s community in Detroit inspired her to start Rebel Nell 08:45 - Creating a supportive environment for women and community through philanthropy 10:52 - Integrating profit with purpose: Busting common myths in social enterprise 16:42 - How Rebel Nell rebounded after a tough year and team resilience 19:12 - Leadership vulnerability and protecting mental health as a founder 23:48 - From graffiti jewelry to impactful storytelling through product design 28:01 - Community roots as the foundation for expanding ventures in Detroit 33:18 - Delegating and building a team to expand impact across multiple ventures 44:32 - The importance of intentional dollars — supply chain and community investments 45:47 - Building walkable retail and supporting local economies in Detroit and beyond ABOUT AMY: Amy Peterson is the Co-Founder and CEO of Rebel Nell, a women-owned social enterprise that employs women with barriers to employment, helping them transition to independence through work, education, and community support. Before launching Rebel Nell, Amy served as Associate Counsel for the Detroit Tigers and later as Vice President of Special Projects and General Counsel for the Ross Initiative in Sports for Equality (RISE). Living next to a Detroit shelter inspired her to create a company that empowers women with limited opportunities to build self-sufficient lives. Amy also co-founded Teach. Empower. Achieve. (T.E.A.), a nonprofit focused on workforce development, and The Congregation, a café and community space in a restored church. She holds a B.A. from Kenyon College, a J.D. from New England School of Law, and an M.B.A. from Suffolk University. In 2016, she was named Ernst & Young’s Entrepreneur of the Year for Michigan and Northwest Ohio. RESOURCES MENTIONED: Rebel Nell: www.rebelnell.comT.E.A. Nonprofit: www.teachempowerachieve.orgThe Congregation: www.thecongregationdetroit.comREDF (California organization): http://www.redf.org/Book mentioned by Rachel: Small Giants: Companies That Choose to Be Great Instead of Big - Book by Bo BurlinghamTeaser Imagery: How Rebel Nell Jewelry Empowers Women Through Art: https://www.youtube.com/watch?v=OS31fLFBwQE FOLLOW THE GUEST, AMY PETERSON: Tiktok: https://www.tiktok.com/@rebelnelldetroit Linkedin: https://www.linkedin.com/company/rebel-nell Facebook: https://www.facebook.com/rebelnelldetroit Instagram: https://www.instagram.com/rebelnell/ Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift

    49 min

  8. MAR 14

    Your Retirement Is Funding What You're Fighting, With Erin Axelrod

    What if the economy wasn't designed around manufactured scarcity but around meeting actual human needs? In this episode, Rachel sits down with Erin Axelrod, Partner at LIFT Economy and co-founder of the Force for Good Fund, to explore what it takes to architect an economy that works for everyone. Erin shares how permaculture principles became her framework for redesigning economic systems, why her team is working to redirect $44 trillion in retirement savings from Wall Street to Main Street through the Next Egg initiative, and what she learned helping Winona LaDuke build an Indigenous-owned, vertically integrated hemp textile cooperative. This isn't theory. It's an operational strategy from someone who's been doing the work for over a decade with regenerative farms, ocean restoration ventures, and community land trusts. If you've ever wondered whether it's actually possible to build profitable businesses that heal rather than extract, this conversation offers both the frameworks and the proof points. Chapters: 00:00 - Meet the Economy Architect 07:40 - From Me Economy to We Economy 12:02 - The First Principle: Human Needs 24:29 - The $44 Trillion Redirect 32:13 - Winona's Hemp Vision 41:54 - Raising Non-Extractive Capital 45:28 - Democratizing Capital Key Topics: 10 Principles of Next Economy EnterprisesThe Next Egg initiative and retirement savings redirectNon-extractive capital and trust-based philanthropyPermaculture principles applied to business designIndigenous-owned cooperative supply chainsCommunity land trusts and housing justice About Erin: Erin Axelrod is a Business Consultant and Worker-owner at LIFT Economy (lifteconomy.com), where she works with clients and facilitates a 9-month online learning journey called the Next Economy MBA, with 800+ alumni. She is a co-facilitator of the Next Economy Living program focused on personal life design for building liberatory communities of practice to escape from the traps of the business as usual economy. She co-founded the $1.1M Force for Good Fund, The Next Egg, and works with clients all over the country including Jonas Philanthropies & Winona's Hemp & Heritage Farm. Erin lives and works in unceded ohlone territory with her partner, 2-year old daughter, in an extended multi-family household and tends to sheep and a small herd of dairy goats. When not working, she enjoys time with her family tending the land, growing mushrooms, planting trees, solar-cooking and harvesting & growing wild foods to make nutrient-dense foods for her friends. Resources mentioned: LIFT Economy Next Economy Living: Next Economy Living is LIFT's practical 6-month learning journey to design and create a values-driven life. This online program aims to deepen personal security and resilience practices to thrive and flourish amidst ecological and economic collapse.Next Economy MBA Program: The Next Economy MBA program was born out of the LIFT team's 10+ years of work with over 250+ social enterprises and organizations that are helping grow the next economy. We’re proud to have over 400+ alumni who have taken the course and are transforming organizations and industries around the world.Raising Mission-Aligned Capital Self-StudyLearn how LIFT Economy is helping Winona LaDuke bring a vision of an Indigenous-led bioregional hemp economy to life, starting with a toolbag produced by Patagonia: https://www.lifteconomy.com/winonas-hemp-patagoniaCrowdfunded Real Estate Projects Bring in Community Investors: https://shelterforce.org/2025/09/09/crowdfunded-real-estate-projects-bring-in-community-investors/The Next Egg Initiative: https://www.lifteconomy.com/the-next-eggEast Bay Permanent Real Estate Cooperative: https://www.pochousingnetwork.com/ebprecRachel Faggiano's Report (Fund for Racial Justice): https://r2i-lab.org/wp-content/uploads/2025/10/ERISA-Follow-the-Money-Toolkit-1.pdf FOLLOW THE GUEST, ERIN AXELROD: Facebook: https://facebook.com/lifteconomyTwitter: https://twitter.com/LIFTEconomyInstagram: https://www.instagram.com/lifteconomy/LinkedIn: https://linkedin.com/company/lifteconomy Follow the Host, Rachel Bernier-Green: LinkedIn: https://www.linkedin.com/in/rachelberniergreen/Website: www.instagram.com/jointhryvo/Instagram: www.instagram.com/jointhryvo/LinkedIn (Company): www.linkedin.com/company/jointhryvo/Twitter/X: x.com/jointhryvoFacebook: www.facebook.com/jointhryvoTiktok: www.tiktok.com/@jointhryvo Listening Links: Spotify: https://open.spotify.com/show/0kmrlBqo4QHftlfmqo2Q32Apple: https://podcasts.apple.com/us/podcast/the-purpose-profit-shift/id1829627732Youtube: https://www.youtube.com/@PurposeProfitShift If this episode resonated with you, subscribe, leave a review, and share it with a fellow business owner who needs to hear this.

    47 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Purpose Profit Shift, the podcast that’s reshaping how we think about business success. Hosted by Rachel E. Bernier-Green, MST - social entrepreneur, speaker, and founder of EJ Consortium - this show explores what happens when purpose and profit move together. In each episode, Rachel sits down with visionary founders, bold investors, and community change-makers who are building thriving businesses rooted in equity and impact. They share real stories, hard-won lessons, and the strategies behind building operations that uplift communities, close wealth gaps, and grow without losing sight of values. If you're ready to scale responsibly, lead with intention, and transform the way business is done, this is your place. Subscribe now and join the movement toward a more just, sustainable, and profitable future.

Information

  • Creator
    EJC
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © Copyright 2026 EJC
  • Show Website
    The Purpose Profit Shift