The Pursuit Desk

Jason Noble @ ikaun
  • 5.0 (7)
  • MARKETING
  • UPDATED BIMONTHLY
The Pursuit Desk

What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more. You'll hear exclusive interviews with the world's leading business development and marketing experts. Each episode is packed with actionable advice that will help you run your own growth initiatives, no matter the size or specialty of your business.

  1. SEP 17

    Beyond the Pitch: Building Systems and Strategies to Transform Business Development in Law Firms with Mike Mellor

    In this episode of The Pursuit Desk, Jason Noble sits down with Mike Mellor, CEO and Founder of 742advisors, to discuss the challenges law firms face in their pitch and proposal processes. Mike highlights how firms lose up to $450K annually due to inefficiencies, and why integrating data and proactive systems is crucial for long-term success. Tune in to learn how to navigate change, improve business development, and align strategies with your firm's culture.

    48 min

  2. SEP 5

    Mastering the Legal Panel Process with Richard Crabb

    In an industry where innovation often faces resistance, law firm leaders are starting to recognize the undeniable impact of data-driven decision making. This week on The Pursuit Desk, we’re thrilled to welcome former Head of Commercial Management at HSBC, Richard Crabb, to explore how data and efficiency are shaping the future of law firms. In this episode, Richard and Chief of Product Strategy, Jason Noble discuss:       The growing role of data: Why law firms need to prioritize data to stay competitive—and how it’s transforming the way clients choose their legal partners.        Driving Innovation and Efficiency: Learn the strategies firms are using to increase operational efficiency while boosting client satisfaction.      Collaboration That Matters: Hear how top firms are fostering closer partnerships with clients and using collaboration as a powerful tool for growth.   Overcoming Cultural Resistance: How firms can navigate internal challenges and foster a data-driven culture from the inside out.

    43 min

  3. JUN 3

    18. At LMA 2024 Part 2: Navigating the Data Revolution: Insights from Holland & Knight’s, Jason Kennedy

    This podcast features Jason Noble, Founder and Chief of Product Strategy at ikaun, and Jason Kennedy, Intelligence Solutions Manager for Holland & Knight in Nashville. In this episode, they delve into Kennedy's background transitioning from the vendor side to in-house roles within law firms, particularly focusing on legal marketing. Kennedy shares insights into the evolving landscape of data-driven decision-making within legal marketing departments and the challenges and opportunities associated with it. He discusses his upcoming role at Holland & Knight, where he will be leading the data team to build an ecosystem for querying data and generating actionable insights for various stakeholders within the firm. Throughout the conversation, they explore the importance of understanding firm goals, building relationships, and leveraging technology to streamline processes and enhance decision-making.

    37 min

  4. MAY 15

    17. At LMA with Lane Powell's Kirstin Rojo: “What tasks would you eliminate if your department was handed a time machine?”

    We're live at LMA! Join Jason Noble as he sits down with Lane Powell Business Development Manager, Kirstin Rojo as they discuss the conference, marketing and BD pressure points at Lane Powell, and Kirstin answers which tasks she would like to eliminate from her workflow — for good.

    14 min

  5. 07/17/2023

    16. Leveraging Firm Experience to Better Win New Business with Katie Munroe

    When Katie Munroe first arrived from Covington & Burlington in her new role as Chief Marketing Officer for Zuckerman Spaeder, her top priority was bringing in new business as well as expanding existing business by better understanding the firm’s clients and better positioning each lawyer for success.    The challenges she faced, however, are ones with which many firms struggle including the challenges of maintaining accurate records of lawyers’ experience, and how to improve efficiency and security when experience data is managed with Microsoft tools such as Excel.   Tune into this episode to learn about the detailed process discipline Katie brought to Zuckerman, how she measures success of those processes, and the tangible business benefits she is seeing flow through the firm by adopting ikaun’s experience management technology.   We also have some fun discussing the future of generative AI for legal marketers and her thoughts on how to proceed with caution.

    41 min

  6. 05/15/2023

    15. The importance of technology and innovation in modern law firms with Mark Tamminga

    Mark Tamminga, former partner at Gowling WLG, joins The Pursuit Desk to discuss the importance of technology and innovation in modern law firms, specifically the development of tools and processes to capture and utilize personnel expertise. Additionally, Jason and Mark discuss the importance of good user experience and interface design in software development is emphasized.

    44 min

  7. 08/18/2022

    14: Creating your personal brand in the legal world with Lee Watts

    In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry. Lee is an innovator in the legal space who helps attorneys and high-achieving professionals develop strong personal brands, design brand clarity and messaging, and create a sustainable marketing strategy to rise above the noise and make an impact. Her mission is to help law firms and individual attorneys at these law firms develop their brand and identity. She specializes in business development plans and coaching, personal branding and visibility, messaging and copywriting, DEI, client feedback, and Interviews. Connect with Lee Here Connect with Ashby & Co Here

    41 min

  8. 05/03/2021

    13: Uncovering the business and technology side of Legal with Michael Warren

    In this week’s episode of The Pursuit Desk Michael Warren, VP Client Development & Intake Practice at Wilson Allen, joins Jason Noble to discuss the business and technology side of the legal industry. With years of experience in the legal industry, Michael is a notable consultant and well-known entrepreneur after starting his consulting firm, Stanton Allen, which later merged with Wilson Legal Solutions to become Wilson Allen. Michael started his career in legal data, and has worked with smaller firms, global conglomerates, and everything in between. What he observed is that most firms have the same challenges with data. Connect with Michael Here Connect with Wilson Allen Here

    34 min
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5
out of 5
7 Ratings

About

What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more. You'll hear exclusive interviews with the world's leading business development and marketing experts. Each episode is packed with actionable advice that will help you run your own growth initiatives, no matter the size or specialty of your business.

Information

  • Creator
    Jason Noble @ ikaun
  • Years Active
    2020 - 2024
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Jason Noble @ ikaun
  • Show Website
    The Pursuit Desk

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