The Pursuit Desk Jason Noble @ ikaun

When Katie Munroe first arrived from Covington & Burlington in
her new role as Chief Marketing Officer for Zuckerman Spaeder, her top priority was bringing in new business as well as expanding existing business by better understanding the firm’s clients and better positioning each lawyer for success. 

 

The challenges she faced, however, are ones with which many firms
struggle including the challenges of maintaining accurate records of lawyers’ experience, and how to improve efficiency and security when experience data is managed with Microsoft tools such as Excel.

 

Tune into this episode to learn about the detailed process
discipline Katie brought to Zuckerman, how she measures success of those processes, and the tangible business benefits she is seeing flow through the firm by adopting ikaun’s experience management technology.

 

We also have some fun discussing the future of generative AI for
legal marketers and her thoughts on how to proceed with caution.

Mark Tamminga, former partner at Gowling WLG, joins The Pursuit Desk to discuss the importance of technology and innovation in modern law firms, specifically the development of tools and processes to capture and utilize personnel expertise. Additionally, Jason and Mark discuss the importance of good user experience and interface design in software development is emphasized.

In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry.

Lee is an innovator in the legal space who helps attorneys and high-achieving professionals develop strong personal brands, design brand clarity and messaging, and create a sustainable marketing strategy to rise above the noise and make an impact.

Her mission is to help law firms and individual attorneys at these law firms develop their brand and identity. She specializes in business development plans and coaching, personal branding and visibility, messaging and copywriting, DEI, client feedback, and Interviews.

Connect with Lee Here

Connect with Ashby & Co Here

In this week’s episode of The Pursuit Desk Michael Warren, VP Client Development & Intake Practice at Wilson Allen, joins Jason Noble to discuss the business and technology side of the legal industry.

With years of experience in the legal industry, Michael is a notable consultant and well-known entrepreneur after starting his consulting firm, Stanton Allen, which later merged with Wilson Legal Solutions to become Wilson Allen.

Michael started his career in legal data, and has worked with smaller firms, global conglomerates, and everything in between. What he observed is that most firms have the same challenges with data.

Connect with Michael Here

Connect with Wilson Allen Here

Jason meets with Kalisha Crawford, Director Of Marketing & Business Development at Ropers Majeski. With her experience working with firms of different sizes, they discuss how she brings big firm processes and perspectives into the mid-sized market.

In this week’s episode of The Pursuit Desk features Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley joins Jason Noble to discuss leveraging firm knowledge to improve operations and service delivery.

Heather Ritchie has decades of experience working in the legal industry, starting with her experience practicing law. After going back to school to study information studies, she became interested in database design and architecture.