The Quantum Spin

HKA Marketing Communications

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The Quantum Spin

The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.

5 DAYS AGO

Episode 18: A Quantum Guide for the Fortune 500

What does it take to persuade the biggest companies in the world to start exploring quantum technology? Twenty years in deep tech consulting is a great place to start. Jean-Francois Bobier is a partner and director at the Boston Consulting Group in Paris. He uses his expertise in identifying use cases, endless curiosity and computer science background to help Fortune 500 executives understand the quantum world. In this episode of “The Quantum Spin by HKA,” host Veronica Combs discusses story telling and technology with Jean-Francois. 00:00 Introduction to Quantum Spin Podcast 00:36 Interview with Jean-Francois Bobier 01:06 Challenges in Convincing Clients 02:07 Deep Tech and Quantum Innovations 03:21 Quantum Use Cases and Client Engagement 05:30 IBM's Success in Quantum Computing 07:25 Factors for Success in Quantum Adoption 14:55 Global Quantum Computing Landscape 18:52 Future of Quantum Computing 20:14 Conclusion and Farewell Jean-François Bobier is a Partner and Vice President at the Boston Consulting Group expertise center on deep tech, where he leads research and has authored key publications. He advises Fortune 500 companies on adopting deep technologies, notably quantum computing, synthetic biology, at scale for both competitive advantage and climate & sustainability. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠ HKA Marketing Communications⁠⁠⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠⁠⁠

21 min
DEC 3

Episode 17: Building a Quantum Workforce: Curiosity Required

In this episode of 'The Quantum Spin by HKA', Veronica Combs discusses upskilling and reskilling with Professor Dr. Helena Liebelt from the Deggendorf Institute of Technology (DIT). Dr. Liebelt shares her extensive experience in both academia and industry, highlighting the importance of upskilling and preparing a workforce capable of advancing in the quantum and HPC sectors. At DIT, Dr. Liebelt founded the first master’s degree in HPC and quantum computing, designing a program with workforce needs in mind where students spend half the week in classes and the other half working with quantum industry leaders. The episode also covers the challenges and opportunities within the quantum computing landscape, the role of HPC in quantum's future, and practical advice for those seeking to enter the field. 00:00 Introduction to Quantum Spin Podcast 00:36 Introducing Professor Dr. Helene Liebelt 01:02 Overview of the New Master's Program 02:23 Challenges and Opportunities in Quantum Computing 03:34 Building the Quantum Workforce 06:01 Professor Liebelt's Industry Experience 09:40 The Role of HPC and Quantum Computing 10:33 Insights on Quantum Chips and Mass Production 12:19 Details of the Master's Program 15:09 Germany's Investment in Quantum Technology 16:37 Advice for Aspiring Quantum Professionals 17:57 Conclusion and Application Information Professor Dr. Helena Liebelt Helena founded her first digital start-up company at the age 18, while still studying Computer Science. She started her Intel career in 2005 as an Application Engineer within the Software and Solutions Group (SSG), developing good understanding of software products and the ISV market. She moved on building a SW lab supporting internal engineering community as well as external customers. Initially starting out as a local service unit, she lastly was managing a worldwide operating SW enabling lab, supporting, with her constantly growing team, a variety of SSG and SMG (as in press and marketing support) departments along the way. She gained marketing experience during a 6-month rotation to Portland where she was responsible for the definition of an application harvesting process for scale media apps and games, definition of benefits and the design and implementations of a program for ISVs and Intel. Since 2010 Helena was leading the HPC Market in Germany. Working with the in-country resources as well as collaborating and leveraging off the central enabling, marketing and platform teams to grow German HPC business. In 2018 Helena received the prestigious Intel Achievement Award for her contribution to HPC. She has Doctorate in Economics (“Strategic change management in post crisis environment”) as well as formal education in Business Administration and Computer Science. In 2018 Helena received a tenured position as a full Professor of Computer Science at her Alma Mater, the Deggendorf Institute of Technology (DIT), where she is building a new HPC department. Helena is also the director of the IT-Centre in charge of University IT. Helena founded the first HPC/QC Technology master courses at the DIT in autumn 2021 with a high demand of students. As of 1st of June 2023, Helena founded a new Institute of Future Technologies in Deggendorf as part of the DIT, being its director since then. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠ HKA Marketing Communications⁠⁠⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠⁠⁠

19 min
NOV 19

Episode 16: Mentoring a New Generation of Quantum Tech Women

In this episode of 'The Quantum Spin by HKA,' host Veronica Combs discusses how to support women in the quantum industry with Biljana Rajevic, Head of Strategy, Corporate Development, and Public Relations at Quantum Brilliance and the founder of Quantum Women. The conversation explores the motivations and initiatives of Quantum Women, including mentoring, networking, and raising the visibility of women’s work in quantum sciences. Biljana also shares her strategies for building relationships, and her thoughts on responsible quantum computing. Tune in to learn about her efforts to create an inclusive, equitable environment in the quantum industry and her insights on the vibrant quantum ecosystem in Australia. 00:00 Introduction to Quantum Spin Podcast 00:36 Meet Biljana Rajevic: Quantum Brilliance and Quantum Women 01:18 Empowering Women in Quantum: Initiatives and Goals 05:00 Power and Influence in the Workplace 10:09 Building Relationships in the Quantum Industry 12:37 Responsible Quantum Computing 14:35 The Vibrant Australian Quantum Ecosystem 16:00 Communicating Quantum: Progress and Misconceptions 17:01 Conclusion and Call for Volunteers About Biliana Rajevic Biliana is a seasoned executive with more than 25 years of experience across financial services, technology, and quantum technology. She has held leadership roles in large organisations, boutique firms, and start-ups across Australia, the U.S., and Europe. Biliana began her career in New York as a B2B SaaS Product Manager before transitioning to Wall Street, specialising in capital markets, leveraged finance, and structured finance. After 18 years in New York, she relocated to Australia, where she continued her impactful career. Currently, she is the Strategy and Corporate Development Lead at Quantum Brilliance, a full-stack quantum technology company, directing strategic corporate and partnership initiatives. She is also the Co-founder and Director of Quantum Women, a not-for-profit professional organisation dedicated to empowering women in quantum technology. Biliana serves as Co-Chair of the Australian Quantum Alliance, sits on the Swinburne Industry Research Advisory Board, and is a Working Group Member of the World Economic Forum’s Quantum Applications Hub initiative. Previously, Biliana led strategic engagement at QuintessenceLabs, an Australian quantum cybersecurity company and played a pivotal role at Sydney Quantum Academy as their inaugural Industry Engagement Manager. Biliana holds an MBA from the Johnson Graduate School of Management at Cornell University. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠ HKA Marketing Communications⁠⁠⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠⁠⁠

18 min
OCT 10

Episode 15: QED-C: The Power of Policy and Partnerships

In this episode of 'The Quantum Spin by HKA,' host Veronica Combs chats with Celia Merzbacher, Executive Director of the Quantum Economic Development Consortium (QED-C). They discuss how identifying the gaps – in technology, workforce and policy – can lay the groundwork for winning government funding and making significant advances in the industry. Early in her career, Celia learned the power of policy. She worked in the White House Office of Science and Technology Policy as an Assistant Director for Technology R&D and was a vice president at the Semiconductor Research Corporation. Now she is applying those lessons to the quantum industry as the executive director of QED-C. Key topics include: The evolution of the quantum industry over the past five years Networking benefits for QED-C members, and efforts to expand internationally A discussion about practical applications of quantum technologies, potential uses, and the importance of being 'post-quantum' ready An examination of the impact of export controls, regional investments in quantum, and the upcoming reauthorization of the National Quantum Initiative Act Looking ahead, Celia discusses QED-C's focus on outreach, education, and developing a roadmap for quantum network applications. The episode concludes with reflections on the importance of consortiums in advancing the quantum sector. Dr. Celia Merzbacher is Executive Director of the Quantum Economic Development Consortium (QED-C), a consortium that aims to enable and grow the U.S. quantum industry. QED-C is supported by the National Institute of Standards and Technology (NIST) and approximately 250 industry, academic and other members worldwide and is managed by SRI International. Dr. Merzbacher is on the CSIS Commission on U.S. Quantum Leadership and is U.S. Co-Chair of the Quad Investors Network’s Quantum Center of Excellence. She also serves as an advisor to several quantum research organizations. Previously, she was the Assistant Director of Technology R&D at the White House Office of Science and Technology Policy and Executive Director of the President’s Council of Advisors for Science and Technology. Dr. Merzbacher is a Fellow of the AAAS and served as Chair of the National Materials and Manufacturing Board of the National Academies of Science, Engineering and Medicine. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠ HKA Marketing Communications⁠⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠⁠

29 min
JUL 30

Episode 14: Analyzing the Quantum Hardware Landscape

In his role as Chief Analyst at Global Quantum Intelligence, David Shaw combines a PhD in physics with years of advising executives in tech, healthcare, energy, and financial services. This understanding of quantum mechanics and the technology life cycle gives him a unique perspective on quantum hardware. In this episode, he explains how many “chips” it will take to build a quantum computer, how far we are from modularity, and why quantum sensing should get more attention. David Shaw has worked extensively across a wide range of sectors including Technology, Healthcare, Energy and Financial Services. He has held a number of senior executive roles in public and private companies. David studied Physics at Oxford, and has a PhD in Physics from UCL. He is a member of the Institute of Physics. David founded Fact Based Insight to provide insight and advisory services across the quantum technology sector. Now combined with the Quantum Computing Report and Interference Advisors, that journey continues as Global Quantum Intelligence. Chief Analyst - Global Quantum Intelligence www.global-qi.com https://www.linkedin.com/in/davidkshaw/ https://twitter.com/davidkshaw Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠ HKA Marketing Communications⁠⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠⁠

28 min
MAY 21

Episode 13: Telling Chicago’s Quantum Stories

The US has 10 federal quantum research centers and four of them are in or near Chicago (California has only two). That’s only one reason the city was named a U.S. Regional and Innovation Technology Hub for quantum tech. Science writer Meredith Fore covers the quantum scene including national labs, universities and startups for the Chicago Quantum Exchange. She shares stories of scientists and technical advances in the region. Meredith Fore is a science writer at the Chicago Quantum Exchange, a consortium of academic institutions, national labs, and corporate partners with the collective goal of advancing quantum information technology. She became a full-time science writer after leaving the physics PhD program at the University of Washington in Seattle, participating in the 2019 AAAS Mass Media Fellowship program at WIRED and freelancing for publications such as Physics, LiveScience, and Symmetry. She enjoys sci-fi television, anime, and hiking and backpacking with her partner and Brownie, their dog. You can find her on Twitter, LinkedIn and at her personal website. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠ HKA Marketing Communications⁠ ⁠⁠⁠https://hkamarcom.com/⁠⁠

27 min
MAY 7

Episode 12: A Quantum Insider Turns Data Into Insights

Alex Challans started writing about quantum computing right before Google’s big announcement in 2019. Since then, he’s expanded his company from one publication–The Quantum Insider–to four and built a data intelligence company. He shares his assessment of the state of the quantum industry and advice on how to keep up with a steady flow of scientific advancements and patent filings. Alex Challans is the CEO and co-founder of Resonance. Resonance is the leading provider of market intelligence across deep technology verticals such as quantum, space, metaverse, climate and AI. The business serves hundreds of clients - ranging from startups to national governments - with its SaaS subscription intelligence, strategic advisory and marketing offerings. Alex was previously a Director in a UK based private equity fund, where he focused on data and tech investments. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠ HKA Marketing Communications ⁠⁠⁠https://hkamarcom.com/⁠

30 min
MAR 26

Episode 11: How to Celebrate 100 Years of Quantum Mechanics

Bard Professor Paul Cadden-Zimansky wants everyone from kindergarteners to CEOs to celebrate the International Year of Quantum Science and Technology in 2025. One of his goals for the initiative is to illustrate the many pathways to jobs in science and technology. He shares his own story that includes both a C in high school physics and a successful career as a professor and superconductivity researcher. Paul Cadden-Zimansky is an associate professor of physics and director of the Physics Program at Bard College. A condensed matter physicist, Paul earned his Ph.D. from Northwestern University and has held research appointments at Columbia University, Argonne National Laboratory, and the National High Magnetic Field Laboratory. Paul also has a background in the history and philosophy of science, holding a master's degree from the London School of Economics and is a former chair of the American Physical Society's Forum on the History and Philosophy of Physics. He is currently a member of the International Year of Quantum Executive Committee convened by the Physical Society to coordinate a global celebration and public outreach campaign celebrating 100 years of quantum mechanics in 2025. Learn more at Quantum2025.org. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years. Connect with Veronica on LinkedIn:⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠ HKA Marketing Communications⁠⁠https://hkamarcom.com/

26 min

TRAILER

Introducing: The Quantum Spin

Welcome to The Quantum Spin, the #1 podcast at the intersection of quantum computing + technology and marketing + communications, where the ultimate quantum communicators talk media, messaging and emerging tech. Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing and tech clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic, where she was a senior writer. She has covered technology, healthcare and business strategy for more than 10 years. Subscribe for Episode 1 on September 13, 2023: Veronica interviews her boss, HKA Executive Vice President Mike Kilroy, about keeping media hype in check, the next turning point in human history and what the Wright Brothers have to do with quantum technology.

S1, E1

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1 min

The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.

Creator

HKA Marketing Communications
Years Active

2023 - 2024
Episodes

19
Rating

Explicit
Copyright

© HKA Marketing Communications
Show Website

The Quantum Spin

Technology

Technology

Updated Weekly